WTH IS SEM? AND HOW CAN IT BENEFIT MY BUSINESS?

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WTH is SEM?

Search Engine Marketing Paid for Advertising “Sponsored Links”

Types of SEM

Google Adwords Yahoo! Sponsored Search Bing Search Ads

Why should you have an SEM campaign? Measurable Results Targeting Drive traffic to your site

Campaign Structure

Campaign

Ad Groups

Ads

Keywords

Campaign Considerations Budget Targeting Conversion Tracking

Keywords

Small, Targeted groups Types

Broad – Flower Shop FargoPhrase – “Flower Shop Fargo”Exact – [Flower Shop Fargo]

Negative Keywords

Ad Groups

Build based on Keywords Main Selling Points

Products and/or Services Seasonality

Ads

Relevancy Landing pages Target your ads

Measuring Success

Conversions that become Sales Increased Website traffic Decreased Bounce Rates Impressions, Clicks, Cost per Click,

Average Position, etc.

Where to Learn More

Google Adwords Learning Center

http://google.com/adwords/learningcenter Onsharp’s Website

www.onsharp.com