wtf is social media?

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WTF is “Social Media”? Justine Yu Social Media Coordinator Photo by: www.elarceny.com

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A short introduction into the world of social media...

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Page 1: WTF is Social Media?

WTF is “Social Media”?

Justine YuSocial Media Coordinator

Photo by: www.elarceny.com

Page 2: WTF is Social Media?

Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.Anvil Media Inc. www.anvilmediainc.com/

Photo by: Ashley Cecilwww.ashleycecil.com

Page 3: WTF is Social Media?

The focus shouldn’t be on the tools because these will come and go as technology progresses.

It is the basic underlying principles of communication that is the mainstay.

Photo by: www.theplanninglab.typepad.com

Page 4: WTF is Social Media?

You’ve probably used it before and you probably

use it everyday.

You just never bothered to think

twice about it.

Page 5: WTF is Social Media?

Photo by: Austin Kleonwww.austinkleon.com

Page 6: WTF is Social Media?

It’s an absolute force to be reckoned with!

Photo from www.yorkblog.com

Page 7: WTF is Social Media?

2/3 of the entire global Internet population visit social networking

sites

Photo from www.onlinebusiness.volusion.com

Espresso, What the F**k is Social Media?

Page 8: WTF is Social Media?

Photo from http://promo.verizon.com

Visiting social networking sites is now the 4th most popular online activity

Espresso, What the F**k is Social Media?

Page 9: WTF is Social Media?

100,000,000 videos are viewed each day

13,000,000 articles on

3,600,000 photos uploaded on as of June 2009.

3,000,000 average tweets a day on

5,000,000,000 minutes spent on everyday.

Espresso, What the F**k is Social Media?

Page 10: WTF is Social Media?

Like I said…it’s a force to be reckoned with.

Photo by: Aliza Shermanhttp://socialmediamama.wordpress.com

Page 11: WTF is Social Media?

It marks a fundamental shift in the way we communicate with each other.

Photo from www.bussiness-strategy-innovation.com

Page 12: WTF is Social Media?

It’s where an incredible amount of conversations are

taking place.

Photo from www.beaupre,com

Page 13: WTF is Social Media?

It’s a forum where your voice is heard…

…and where there is always someone

listening.

Photo from www.simply-speaking.co.uk

Photo from www.mindyourmind.ca

Page 14: WTF is Social Media?

It is constantly tearing down boundaries thatthe mass media once erected

Page 15: WTF is Social Media?

Photo by: www.walksigns.com

Photo from www.globalpov.com

Page 16: WTF is Social Media?

Photo from www.goingconcern.comPhoto from www.beaupre.com

Page 17: WTF is Social Media?

Yeah, it’s got a cool new namebut at the very core, it’s still the same old story.

It’s about engaging, interacting, and connecting with people.

Photo from http://americancorner.hu

Page 18: WTF is Social Media?

It is a conversation. “The more you try to be interested in

other people, the more you find out about yourself.” – Thea Astley

Page 19: WTF is Social Media?

Photo from http://competeglobally.com

Page 20: WTF is Social Media?

Social Media helps foster communities of like-minded people that exist in the

online realm and extend offline.

Photo from http://theaiesecblog.wordpress.com

Page 21: WTF is Social Media?

75% of people who are a member of an online community said they use the Internet to participate in a community related to social causes.

40% use the Internet at least monthly to participate in these communities.

94% said the Internet helps them become more informed about social causes.

Photo from www.toprankblog.com

Ian Schafer, Deep Focus Social Media for Social Good

Page 22: WTF is Social Media?
Page 23: WTF is Social Media?

“The real value of social media is that it

exponentially leverages word of

mouth” – John Haydon

Photo from www.mediabistro.com

Page 24: WTF is Social Media?

“How can you squander even one more day not taking advantage of the greatest shifts of our

generation? How dare you settle for less when the world has made it so easy for you to be

remarkable?”-- Seth Godin

Photo from www.literacyunion.org

Page 25: WTF is Social Media?

So what are you waiting for?

Get out there and start socializing!

Photo from www.savethetigerfund.org

Page 26: WTF is Social Media?

Justine YuSocial Media Coordinator

www.jhr.ca

e: [email protected]

t: @justineabigail