wtf is gamification
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@keizng | @gamemaki!
What the fun is
gamification!
& why it is the new
Social Media?
@keizng | @gamemaki!
who the fun is me?!
- co-founder of Gametize, a gamification startup in SF & SG!!- claim to ʻfameʼ: successfully pitched for $200,000 on Angelʼs Gate, a TV show!
- nuts about how gamification + social media impact the world in a beautiful way!!
GameMaki: The worldʼs first white-label platform to create marketing campaigns with real world challenges.!
@keizng | @gamemaki!
so what the fun is
gamification?!!
@keizng | @gamemaki!
@keizng | @gamemaki!
gamification = !• points and badges!• advertgaming!• edugaming!• serious gaming!• social gaming!• farmville!
@keizng | @gamemaki!
gamification = !• points and badges!• advertgaming!• edugaming!• serious gaming!• social gaming!• farmville (lame..)!
✗
@keizng | @gamemaki!
gamification = !a strategy to add fun, engagement, and game design to boring activities. !it should also be social.!
who plays alone!??"
@keizng | @gamemaki!
gamifcation isnʼt that new!
@keizng | @gamemaki!
there is a player in all of us!
just like how we want to be social
@keizng | @gamemaki!
sounds cool!!
why is it the new social media?
why should I care?"
!
@keizng | @gamemaki!
!“i haz 100,000 likes.
now what?” !
@keizng | @gamemaki!
Yet, 60% of consumers donʼt care about these campaigns, while customer acquisition remains costly
- TNS Global (WPP), 2011 Nov"
$3 billion spent yearly on social media marketing!
@keizng | @gamemaki!
gamification canʼt solve the problem either.
but it can bridge the gap between marketers and
consumers by ……!!
@keizng | @gamemaki!
Amplifying the intrinsic & extrinsic rewards!
!
#1
@keizng | @gamemaki!#2 Encourage interactions
with fun actions!
sharing a pic of your dish is nice but so boring. how about a pic of the cutest waiter for a discount?!
@keizng | @gamemaki!
Getting everyone to have fun with their friends!
#3
@keizng | @gamemaki!
more fun facts
- spend on gamification: $2.8 billion by 2016 (M2 Research)!
- 53% of Facebook users play games (Burson-Martellar)!- gamification focused startups have close to $100 million of investments over the past 4 years (Badgeville, Bunchball, BigDoor)!
@keizng | @gamemaki!
gamification will not replace social media
but it will redefine social
media outreach!
@keizng | bit.ly/ask_keith
@keizng | @gamemaki!
gamification is not magic
it is a strategy !
@keizng | @gamemaki!
which like many others, must be well
designed & planned!
@keizng | @gamemaki!
otherwise it will backfire!
@keizng | bit.ly/ask_keith
@keizng | @gamemaki!
credits to @eliaveris Insites Consul@ng
@keizng | @gamemaki!
✗ ✗
@keizng | @gamemaki!
You just unlocked the “I also know gamification” badge!
@keizng | @gamemaki!
you also just broke the rock spell. Time to kick some ass!
@keizng | @gamemaki!
http://facebook.com/keizng - [email protected]!
http://challenged.at/partnership