wtf is gamification

Download Wtf Is Gamification

Post on 01-Nov-2014

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  • 1. @keizng | @gamemaki! What the fun isgamification! & why it is the newSocial Media?
  • 2. @keizng | @gamemaki!who the fun is me?!- co-founder of Gametize, a gamication startup in SF & SG!!- claim to fame: successfully pitched for$200,000 on Angels Gate, a TV show!- nuts about how gamication + social mediaimpact the world in a beautiful way!!
  • 3. GameMaki: The worlds rst white-label platform tocreate marketing campaigns with real world challenges.!
  • 4. @keizng | @gamemaki! so what the fun is gamication?!
  • 5. @keizng | @gamemaki!
  • 6. @keizng | @gamemaki!gamification = ! points and badges! advertgaming! edugaming! serious gaming! social gaming! farmville!
  • 7. @keizng | @gamemaki!gamification = ! points and badges! advertgaming! edugaming! serious gaming! social gaming! farmville (lame..)!
  • 8. @keizng | @gamemaki!gamification = !a strategy to add fun,engagement, and gamedesign to boring activities. !it should also be social.! " who plays alone!??
  • 9. @keizng | @gamemaki!gamifcation isnt that new!
  • 10. @keizng | @gamemaki! there is a player in all of us!just like how we want to be social
  • 11. @keizng | @gamemaki! sounds cool! !why is it the new social media? why should I care?" !
  • 12. @keizng | @gamemaki! !i haz 100,000 likes. now what? !
  • 13. @keizng | @gamemaki!$3 billion spent yearly on social media marketing! Yet, 60% of consumers dont care about thesecampaigns, while customer acquisition remains costly - TNS Global (WPP), 2011 Nov"
  • 14. @keizng | @gamemaki!gamication cant solve the problem either. but it can bridge the gapbetween marketers and consumers by ! !
  • 15. #1 @keizng | @gamemaki!Amplifying the intrinsic & extrinsic rewards! !
  • 16. #2 @keizng | @gamemaki!Encourage interactions with fun actions! sharing a pic of your dish is nice but so boring. how about a pic of the cutest waiter for a discount?!
  • 17. #3 @keizng | @gamemaki!Getting everyone to have fun with their friends!
  • 18. @keizng | @gamemaki!more fun facts- spend on gamication: $2.8 billion by 2016(M2 Research)!- 53% of Facebook users play games (Burson-Martellar)!- gamication focused startups have close to$100 million of investments over the past 4years (Badgeville, Bunchball, BigDoor)!
  • 19. @keizng ||@gamemaki! @keizng bit.ly/ask_keith gamication will not replace social media but it will redene social media outreach!
  • 20. @keizng | @gamemaki!gamication is not magic it is a strategy !
  • 21. @keizng | @gamemaki!which like many others, must be well designed & planned!
  • 22. @keizng ||@gamemaki! @keizng bit.ly/ask_keith otherwise it will backre!
  • 23. @keizng | @gamemaki! credits to @eliaveris Insites Consul@ng
  • 24. @keizng | @gamemaki!
  • 25. @keizng | @gamemaki! You just unlocked theI also know gamification badge!
  • 26. @keizng | @gamemaki!you also just broke the rock spell. Time to kick some ass!
  • 27. @keizng | @gamemaki!http://challenged.at/partnershiphttp://facebook.com/keizng - keith@gamemaki.com!