wsjdn tablet audience profile - dow jones & company · wsjdn tablet audience profile the wall...

1
© 2017 Dow Jones & Company, Inc. All Rights Reserved. Source: comScore MobiLens Plus Q4 2016 WSJDN TABLET AUDIENCE PROFILE The Wall Street Journal’s award-winning tablet applications combine the best of its online and print product. Enhanced groundbreaking features have resulted in unprecedented engagement levels amongst an elite audience and demographic. TRAFFIC Monthly Unique Visitors DEMOGRAPHICS Men/Women AGE 18–34 35–54 55+ HOUSEHOLD INCOME $75,000+ $100,000+ EDUCATION Graduated College or More Postgraduate Study or More 2,263,000 62/38 COMP (%) INDEX 29 91 48 126 23 79 66 138 53 161 62 132 29 161

Upload: others

Post on 01-Jun-2020

5 views

Category:

Documents


0 download

TRANSCRIPT

© 2017 Dow Jones & Company, Inc. All Rights Reserved.

Source: comScore MobiLens Plus Q4 2016

WSJDN TABLET AUDIENCE PROFILEThe Wall Street Journal’s award-winning tablet applications combine the best of its online and print product. Enhanced groundbreaking features have resulted in unprecedented engagement levels amongst an elite audience and demographic.

TRAFFICMonthly Unique Visitors

DEMOGRAPHICSMen/Women

AGE18–34

35–54

55+

HOUSEHOLD INCOME$75,000+

$100,000+

EDUCATIONGraduated College or More

Postgraduate Study or More

2,263,000

62/38

COMP (%) INDEX29 91

48 126

23 79

66 138

53 161

62 132

29 161