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Creative and Media: Level 2 Higher Diploma Unit 6: Festival

6.3.1 Promotion A

Student Bookpp 196–203

Promoting your festival The success of your festival will depend on your managing to attract an audience for the various events being staged.

Finding your target audience

Consider your programme of events one by one.

Write a brief description of each event and identify the possible target audience(s) for each.

Name of festival CENTRAL FEST

Description of event Target audience

Nail/Face Painting

(Stalls where people can get their nails painted and where there is some face painting for the children)

Small children for face painting

Teenages for nails

Mothers for nails

Other females

Bouncy Castle For children under 13

Photoshoot – so people can have their photos taken with their family.

Families and friends of various ages

Stalls from different organisations eg Citizenship / Recycle / Change for Life

Parents / Carers – people over the age of 14

Food stalls – homemade food will be sold

All people who attend

Performances from our school Everyone

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