(ws13) lidija pajic: pretvorite virtuelne goste u stvarne goste
TRANSCRIPT
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Kako da virtuelnog gostapretvorite u stvarnog
L i d i j a P a j i d | A d r i a t i c . h r
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Upoznajmo se.
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O čemu ćemo danas govoriti?
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Šta sve znači “custom-made”? 1/2
- Po narudžbi
- Po mjeri gosta
- Napravljeno posebno za..
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• Kreiranje potpuno novog i jedinstvenog iskustva za gosta
• Kreiranje određenog malog dela stranice da bude prilagođen trenutnom posetiocu
• Prilagođavanje postojede ponude novim posetiocima / potencijalnim gostima
2/2
Šta sve znači “custom-made”?
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ROI – Return on Investment
ROI =DOBIT ULOŽENO
ULOŽENO
-110 100
100= 10%
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Kako “custom made” ponuda utiče na ROI?
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Jednostavno. :)
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Da li ste nekad pokušali da prodate Eskimu frižider?
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Šta to znači u praksi?
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Šta to znači u praksi?
1. Merite
2. Analizirajte
3. Reagujte
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Prilagodite se.
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Potrebe se menjaju, budite spremni.
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Popusti i vremenska ograničenja
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Ne plašite se testiranja :)
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Ukoliko pažljivo i redovno pratite šta Vaši gosti zaista žele..
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Ukratko
• Merite
• Analizirajte
• Reagujte
• Testirajte
• Pa sve to opet :)
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Q / A