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Enterprise Services Bus

Claims-Based Identity

AdvocayEvangelismCommunication

ThinkFamiliarProvenHow?

Storytelling

How?

• Personas are fictitious but specific examples of a class of user

• Collect the information we have about that class of user

• Focus on the persona’s goals, preferences, abilities, likes, dislikes, ...

• Used to focus and validate design decisions

• Our brains work better when we think about ‘real’ people

Picture of the Catalogue

Jane reads her catalogue at home

Picture of the browser/stock

checker

Jane checks availability in store

Picture of the order desk

Jane places an order with Martin at

the desk

Picture of Tesco food store

Jane goes off to get some other

shopping while the order is processed

Harry picks the items in the stockroom

Picture of the Collection counter

Harry puts the items on the

collection counter

Picture of the Call forward

board

Jane sees that her order is ready on the call forward

board

Picture of the collection desk

Jane comes to the desk and picks up

her order

• Scenarios show personas in action over time with goals and behaviour

• Can illustrate key tasks, problems, collaboration, ...

• Specific examples, not abstract, general specifications

• Simple narrative or storyboard

• We are more engaged by stories with familiar characters and situations

• Don’t talk generally about ‘users’, ‘customers’• Talk about ‘real’ people and their experience

• Don’t talk generally about current problems• Illustrate a specific case with a story

• Don’t talk generally about future improvement

• Illustrate a specific benefit with a story

• Don’t talk generally about ‘users’, ‘customers’• Talk about ‘real’ people and their experience

• Don’t talk generally about current problems• Illustrate a specific case with a storyboard

• Don’t talk generally about future improvement

• Illustrate a specific benefit with a storyboard