Ms. Jane DoeFeatures EditorFashion MagazineAnytown, OH 44444

Dear Jane:

Subject: Wasaa’s 2014 Fall Footwear Collection – a Walk on the Wild Side

Red Shoe Company Inc. walks the talk – again - with the launch of the new Wasaa® women’s fall footwear collection. The now-famous brand features shoes that are sophisticated in design, supreme in comfort, and gentle on the environment.

Wasaa’s fall footwear line includes an exciting selection of boots, booties, flats, and more – adding the perfect footnote to a woman’s trendiest fashions.

To capture the essence of the brand, world-renowned nature photographer Meredith Griffin shot photos of Wasaa-wearing models interacting with Bronx Zoo wildlife. Exclusive, high-resolution images are available for use by your magazine.

Also available is an interview with Janet Doperman, Wasaa’s vice president of marketing. Doperman will discuss the Wasaa success story, this year’s footwear fashion trends, and where the company plans to expand Wasaa’s softened global footprint.

Griffin is a regular contributor to National Geographic. Her work also has appeared in Smithsonian, The Boston Globe and Time. A photograph she took in the Australian outback was chosen as one of National Geographic magazine’s all-time 50 best photos.

I will contact you soon to explore next steps.

Sincerely,

Kay PinkertonPublic Relations Consultant