writing, revising & optimizing
TRANSCRIPT
Writing, Revising, Optimizing
PREL 238 Week 3
Why Revise?
From “What Customers Hate About Your Brand in Social Media”by Disruptive Communications, July 2013
Why should you know HTML?
See:
“4 Skills PR Newbies Should Possess (if they want a job)” on PR Daily
“20 Things 20-Year-Olds Don’t Get” on Forbes
User testingResearch for the web
Card Sorting
How should your content be grouped?
Tree-Testing
Test your site’s navigation before you design, code & launch
User Testing
Test a site to see if it works
User Testing
Test a site to see if it works