writing and editing for electronic media week 2: audience issues

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Writing and Editing for Electronic Media Week 2: Audience issues Slide 2 Slide 3 Early site not Mac compatible Graphics, multiple windows and Flash animations required 56k modem: which only 1% of EU home users and 2% of US home users had. Site required Macromedias Flash plugin which few had at launch Early site not Mac compatible Graphics, multiple windows and Flash animations required 56k modem: which only 1% of EU home users and 2% of US home users had. Site required Macromedias Flash plugin which few had at launch BOOs Woes Slide 4 Slide 5 First FM radio station, 1941 Digital radio licensed by US Federal Communications Commission, Oct 2002 61 years First FM radio station, 1941 Digital radio licensed by US Federal Communications Commission, Oct 2002 61 years Longer established media ubiquitous Slide 6 Oxford Internet Survey, 2005 Dutton, W.H., di Gennaro, C. and Millwood Hargrave, A. (2005) Oxford Internet Survey 2005 Report: The Internet in Britain (Oxford Internet Institute), url: http://www.oii.ox.ac.uk/research/oxis/oxis2005_report.pdf Slide 7 Oxford Internet Survey, 2007 Dutton, W.H., and Helsper, H. (2007) Oxford Internet Survey 2007 Report: The Internet in Britain (Oxford Internet Institute), url: http://www.oii.ox.ac.uk/research/oxis/OxIS2007_Report.pdf Slide 8 Oxford Internet Survey, 2007 Dutton, W.H., and Helsper, H. (2007) Oxford Internet Survey 2007 Report: The Internet in Britain (Oxford Internet Institute), url: http://www.oii.ox.ac.uk/research/oxis/OxIS2007_Report.pdf Slide 9 Oxford Internet Survey, 2007 Dutton, W.H., and Helsper, H. (2007) Oxford Internet Survey 2007 Report: The Internet in Britain (Oxford Internet Institute), url: http://www.oii.ox.ac.uk/research/oxis/OxIS2007_Report.pdf Slide 10 Oxford Internet Survey, 2007 Dutton, W.H., and Helsper, H. (2007) Oxford Internet Survey 2007 Report: The Internet in Britain (Oxford Internet Institute), url: http://www.oii.ox.ac.uk/research/oxis/OxIS2007_Report.pdf Slide 11 Slide 12 S-Curve Pattern of Adoption: Growth Pattern for Many successful technologies S-Curve Pattern of Adoption: Growth Pattern for Many successful technologies Slide 13 UK households with Internet access 1998-2003, showing S-curve pattern of adoption Source: Office of National Statistics, October 2003 Slide 14 Standard adoption categories n Innovators n Early adopters n Early majority n Late majority n Laggards Slide 15 Netscape users, by version (Source: useit.com) Slide 16 theSun.co.uk n IE v6+ n Flash v7 n Internet Slide 17 theSun.co.uk n IE v6+ (77%) n Flash v7 (60%) n Internet @ home (44%) n = 22% UK population (Example uses figures from 2004) Slide 18 bbc.co.uk/sport n Shockwave v10 n Released 25 March 2004 n

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