All attendees with receive our paper and a copy of this slide show after the webinar

Generating applications is fundamental to the hiring process, so why do so many recruiters get the job spec bit wrong?

Because they fail to SELL the opportunity !

Todays topics• A change in attitude towards advert writing• Candidate trends and behaviours• Advert structure, content and style• Tips on where to post• Free tools that can help your online recruitment

Remember - A Job Description Is An ADVERTISEMENT to attract the best candidates

to your Company and the Opportunity.

•90% of all job descriptions are poorly written and are dominated by the clients own requirements, rather than selling the company or the opportunity.

•Many Adverts lack inspiration and are not optimised in order to be found by the maximum number of applicants.

•Stop thinking of the job advert as a filter. •And avoid the temptation of pre screening on career pages.

•The ultimate goal is to get the candidate to hit the apply button

•Many recruiters believe that advertising doesn’t work?We have proof that it works A fulfilment rate of over 80% using our recommended process?

Between 9-11 million unique job searchesTake place online every month

•Over 85% of all online searches performed by people in work.•Strongest candidates generally most passive•Over 70% start their search in Google•Over 80% select and stay in one advertising channel. Usually one of the top 3 results.•Over 50% spend less than 20 minutes during each period of searching•Over 60% refuse to fill in forms or complete pre screening.•Most searches performed using the right side of the brain. We call this Passive engagement.

The real challenge – Attracting passive applicants

Make the grass look greener, but don’t over elaborate

How do candidates search?What is the Google test

How do Search Engines work?The importance of job titles and alternative titles

Example: Sales Manager | Business development Manager | New Business Manager

Structuring your adverts

Start with a question?Elevator pitch

Reasons for hiring•The opportunity for career progression•The working environment and culture•The potential rewards available

Opportunity to grow and advance

Describe the team make upMake the opportunity sound interesting and challenging.

Stick to the 60/40 rule

Do the so what test

Always include a salary range

Use the best selling positives you can to describe the company

Optimise you 4/5 keywords

Lead with a question.Example: Has anyone ever told you that you are outstanding at what you do?

Example: Is this you? It looks like you. That is if you are the intelligent hard working one with lots of ideas, that we have been looking for.

Grab attention and influence mind set from the start.

Example: If you want to change the world, you’ve come to the wrong place. If you want to make a difference to …. then we can potentially provide you with a job that…

Example: This job offers Almost too much responsibility Because there’s almost too much to do. But you probably like it that way…

Tell the candidate why are you hiring?

Example: ‘Due to continued growth’ or ‘Further to our expansion into new markets’ …. We are now actively seeking an experienced/highly ambitious/innovative individual who can help us to ….

Tips on opening statements:

Essential criteria• The golden rule ONLY AFTER YOU HAVE SOLD THE ROLE do you start qualifying

• Use ‘highly desirable’• Desirable criteria:• List tasks

Qualifying The Applicants

Remember, it’s an advert and not a specification list !!!

You don’t ever see other products and services being sold as a mechanical or scientific breakdown of their components.

Ground beef, gristle and fat, herbs, spices and stabilising chemicals compressed into a burger shape, fried and placed in a white bread bun with processed cheese and lettuce? This product is ideal for people who are hungry and eat meat and cheese.£2.99 each

‘What’s in it for me?’.

Imagine every candidate reading your advert is working for your competition.

Is your job advert powerful enough to make them consider leaving?

• Relevant job boards (Do the Google test)• Aggregation services • Social Media: But how effective is it?• Simplify and automate where possible• Use your own career page • Social share buttons • Google + Get Indexed• Referral program• Agency recruiters – When and how to use them

Where to post your killer advert?

‘The ideal job advert generator’free to use recruiting platform

2 Useful Free Recruiting Tools

Where to post your advert

www.smartrecruitonline.com 0800 634 1818

Bring your whole recruitment process In-house save thousands of pounds on recruitment fees

Smart Recruit Online• Free to register and free to use campaign manager platform• Pay as you go job advertising across the widest UK network for under £300• Latest technology takes time and effort out of the process• Integrated tools for candidate screening and selection• Build talent pools of your own• Web based service

www.smartrecruitonline.com