writing 2010: repurposing with visual media
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Writing 2010: Repurposing with Visual Media. Re-Purposing. Change the genre of your writing…what could it look like for your chosen audience if it weren’t a paper for your 2010 class?. Focus on Rhetoric. Analyze Compose Assess. Analyze. - PowerPoint PPT PresentationTRANSCRIPT
Writing 2010: Repurposing with Visual Media
Re-Purposing
Change the genre of your writing…what could it look like for your chosen audience if it weren’t a paper for your 2010 class?
Focus on Rhetoric
AnalyzeCompose
Assess
Analyze
We need to practice with media, and we need to know the affordances and the capabilities and the tendencies and the ways in which particular media and particular modalities shape our expression, before we can be rhetorically effective
Cindy Selfe
Analyzing Genres
FlyersBrochures
NewslettersWebsites
Public Affairs Advocacy Ads
All these genres rely on an interplay between text and image
Compose
It doesn’t matter how important your rhetorical purpose is or how focused your rhetorical intent is or how keen your rhetorical understanding is, you have to know how to work with the tools.
Cindy Selfe
Design: Audience and Context
Visual designs should work for its users
Redish
Visual designs should work within “immediate visual context, immediate verbal context, and visual culture Birdsell and Groarke
However…
FearFear DesireDesire
Composing with visuals
Robin WilliamsRobin Williams Kress and Van LeeuwenKress and Van Leeuwen
Contrast
Repetition
Alignment
Proximity
Mood, Perspective Social DistanceLighting Colour Modality
Principles of Design and Analysis
C.R.A.PC.R.A.P Kress and Van LeeuwanKress and Van Leeuwan
YIKES!
MoodMood PerspectivePerspective
Kress and Van Leeuwen
Social DistanceSocial Distance LightingLighting
Kress and Van Leeuwen
ColourColour ModalityModality
Kress and Van Leeuwen
Finding Images
AP ImagesAcademic Search
PremierJSTORArtStor
Select a Database by TypeChose “Graphics”
Database Search
CITING IMAGESE.G. Artstor
Click on the little “i” icon at the bottom of the picture.It will give you all the citation instructions you need to cite in MLA, APA, or Chicago style etc.
Citing ImagesMLA StyleArticle: Maynard, W.
Barksdale. "Thoreau's House at Walden." Art Bulletin 81.2 (1999): 303. Academic Search Premier. EBSCO. Web. 19 Nov. 2002.
Image: "Clown Fish." Getty Images. Points of View. EBSCO. Web. 30 Jan. 2007.
Assessment: Part One
Criteria used to assess student work must be consistent with strategies learned in the rest of the course
Has the student analyzed the genre comprehensively according to the “guidelines for analyzing genre?”
Assessment: Part Two
Has the student composed, using text and visuals, in a way that is consistent with course work?
Does the visual make an argument?Evaluative? Propositional?How well does the interplay of text and visual
make that argument?Rhetorical Principles (Audience, Purpose,
Context, Tone/Style, Appeals)C.R.A.P + Kress and Van Leeuwen
Is the argument relevant to the course and to the assignment?
Is it interesting? Is it clear and focused?Diana George