writers - your book is your business
DESCRIPTION
Presentation given at the writer's weekend at the Calgary Public Library. Tips for authors on how to promote themselves and their books, traditional and social media. Strategize, plan, organize and re-evaluate. Lead with your strengths.TRANSCRIPT
How Much Do You Want to Be an Author?
Build Your Platform to Fit
book publishing.lnk
Become a Recognized Expert in Your Field
Start Building Your Audience
Business Plan
Marketing Plan
Define the Market Who is your market? Imagine 3 very specific prototype
customers in detail Name, Age, Marital Status Where do they live? Where do they shop? for books? What magazines and newspapers
do they read? Radio stations? What activities are likely to engage in …..
How will you connect with and build your
audience?
Gather Up Your Connections & Support Build a database of your connections Add business card details of new contacts List organizations and associations with which
you are affiliated that might be of help by hosting an event or reading, inviting their membership, promoting your book.
Build Your Audience Every Day One line One paragraph One page
Descriptions of your book to be used everywhere you go, whatever you do, starting now. And develop them with the feedback you receive.
Build Your Own Media & Communities
http://www.twitip.com
1000 twitter apps and serviceshttp://botw.org/articles/twitter-apps-and-services.html
Writer/Reader Communities
Be Clear About Your Strengths Great voice? Podcast Fab computer skills? Website, online
communities Community organizer? Sit on boards,
volunteer. Prolific, opinionated writer? Become a
blogger. Photographer? Post and connect on Flickr. Party person? Attend and connect at the
key events in your niche. Fabulous public speaker? Find
opportunities.
Common Online Combo
Facebook plus LinkedIn plus WordPress
& &
Face-to-Face Community Building
And industry-specific groups – Be known and take leadership
10 more tips Develop a newsletter to give subscribers useful information Become an expert on key on-line forums, provide helpful advice Collect email addresses from your audiences – in person, online Write articles (or poems or short stories) and get them
published in niche publications Write a letter-to-the-editor in a strategic publication clarifying
and correcting information that has been published on your topic.
Respond to other experts in your field online and build relationships
Line up key interviews, but don’t exhaust post-publication interviews.
Get a column or regular media spot. (For example, if you are writing a book on wine, offer to give holiday suggestions on your local radio station as each holiday approaches)
Find a co-sponsor for your book!
•Set aside time for these activities•Set targets and deadlines
Enclose a marketing plan with your submission to a publisher – and win!