“I have always loved how your programs delved deeply into the psychological models you need to develop characters. Now you are using that to develop people.”~Co-Creator of the Chicken

Soup Books, Jack Canfield

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Brought to you byCool Gus Publishing

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“I’m convinced fear is at the root of most bad

writing.” Stephen King

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What Is Holding You Back

YOU

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•Takes the concepts of Who Dares Wins into the world of publishing

•Training Writers to be authors

•Focused on author, not the writing

•Gives you a plan and a path

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Many successful people use elements of, just don’t call it that

Nora Roberts sells 27 books every minute.She has 182 books in print.“You're going to be unemployed if you really think

you just have to sit around and wait for the muse to land on your shoulder.”

Chef Ramsey: Kitchen Nightmares-menu-quality of food-who is in charge

Coldplay uses SOPs when creating.

Why Use Write It Forward?

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• It’s the difference between ordinary and elite.

•Success is a struggle.

•The ‘enemy’ is closer than we think.

•Do things the ‘right’ way or the brave way?

•Going from being a craftsman to an artist.

• It causes you to focus, to ask why.

• It takes you out of crisis management into management.

• I’ve used, taught, and lived this.

• IT WORKS.

Why Use Write It Forward?

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Learn the craft . . .What Artist is this?

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. . . then break the rules.Pablo Picasso

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“I am always doing that which I cannot do in

order to learn how to do it.”

Pablo Picasso

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I’ll do anything to achieve my writing goal, except don’t ask me to do . . .?

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This is exactly what you must do.

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WINS:

•WHAT specifically do you want to achieve with your writing?

•WHY do you want to achieve these particular goals? •WHERE will sustained change occur?

Overview of the Program

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WHO:

• Understand CHARACTER.

• What is CHANGE, and how do you accomplish it? • How do you build the COURAGE to change?

Overview of the Program

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DARES:

•COMMUNICATE your change to the world.

•Take COMMAND of your change.

•COMPLETE the Circle of Success and change.

Overview of the Program

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AREA ONE: WINSSpecial Force One: WHAT

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“Creativity without strategy, or strategy without creativity, is unlikely to get either

parties the results they are anticipating.”

~Lincoln DaviesWednesday, June 19, 13

•Clearly understanding your goals keeps you on target to succeed

•Both your goals and your book’s goals

Goals... What

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•Most writers are desperate to get published.

•Once published, they’re desperate to sell the next book. Then the next.

•Or they’re under contract to deliver the next book, then the next, and . . .

•Most writers don’t have a strategic goal.

Strategic Goals

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• I want to be a NY Times best-selling author in 5 years.

• I want to write my memoir for my grandchildren.

• I want to write part-time simply because it is a hobby.

• I want to get published within 2 years.

• I want to have my book in print within 6 months.

• I want to write a book that will help people with -----.

Strategic Goals Can Be Anything.

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•Have a positive verb that indicates the action you want to use to achieve your goal.

•The verb must indicate an action you control*.

•Concise, understandable wording.

•An external, visible outcome.

•A time lock for achieving the goal.

•KEEP IT POSITIVE- A NEGATIVE GOAL ACCEPTS DEFEAT.

State your goals in one sentence.

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For More Information go to

bobmayer.org coolgus.comWednesday, June 19, 13