wright bryan (npr) - lokalrundfunktage 2015
TRANSCRIPT
WRIGHT BRYAN
@wrightbryan3
• HEADQUARTERS: Washington, D.C.• FIRST BROADCAST: 1971• PRODUCTION CENTERS: New York City and Los Angeles• STAFF: 800• NEWS DIVISION: 340• U.S. BUREAUS: 17• INTERNATIONAL BUREAUS: 17• WEEKLY LISTENERS: 26 million• MONTHLY NPR.ORG VISITORS: 27 million
SOCIAL DISTRIBUTION TODAY
4.3 million likes
~40 percent of NPR.org traffic
15 posts per day
SOCIAL JOURNALISM TODAY
Sourcing with the help of reddit communities
WHY ARE WE DOING THIS?
WHY ARE WE DOING THIS?
WHAT THEY SEE!
CHOICES!
ISLANDS OF ENGAGEMENT
How will we re-establish ourselves in a relentless sea of content?
FIND PEOPLE TOGETHER
YOUR PLATFORM OR MINE?Creation * Distribution * Consumption
THE FUTURE
• The real shift is in culture
• Internal process becomes external
• Sharing leads to community
• Community leads to partnership
