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  • 1.DEFINING THEFUTURE OFRETAIL ACROSSLATIN AMERICA In partnership with Sponsors 31 OCTOBER 1 NOVEMBER 2013, WORLD TRADE CENTRE, SAO PAULO, BRAZIL Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br www.worldretailcongresslatam.com BROUGHT TO YOU BY Part of the World Retail Congress Series 50 inspirational, dynamic and market expert speakers, including: Alberto Moriana Vice President Sales Latin America Procter and Gamble Co. Enas Pestana CEO Grupo Po de Acar Flvio Dias e-commerce Vice-President Wal-Mart Brazil Jose Gomez Senior Vice President Mango Thibaud Lecuyer Co-Founder & Managing Director Dafiti Francis McAuley International Director Debenhams Alex Cara Vice President Head of Global Partnerships ESPRIT Norman Jaskolka President ALDO Group International Gordon Campbell CEO Spar International Key sponsor

2. Dear Colleague, The World Retail Congress Latin America is totally new and unique: a dedicated C-Level strategic retail conference specifically designed to address the Latin American market. Given the rising prosperity and economic growth of this region, it is essential to examine the emerging industry trends, challenges and growth opportunities. Providing global retail intelligence, over 50 leading international and regional retailers, global brands and industry commentators will together take to the stage for the first time. Leaders from Spar International, NetShoes, Mango, Walmart Brasil, Grupo Po de Acar and Procter & Gamble will discuss challenges, share best practice and provide strategic business insights for you to adapt for your business. The industry driven agenda is specifically engineered to attract leading interational retailers, as well as the most dynamic and innovative regional retail leaders across Latin America. With specific attention on core markets such as Argentina, Brazil, Chile, Peru, Colombia. This will equip retailers with the information needed to keep up with the pace of change and seize the available opportunities. Alongside this, the congress offers hours of dedicated networking where you can arrange face-to-face meetings and establish lasting business partnerships with Latin Americas retail elite. This essential date in the retail calendar will give your business the competitive advantage in this exciting and profitable region. We look forward to welcoming you to Sao Paulo in October. Kate Gallagher Event Director World Retail Congress Global Series Congress Partner For more than 20 years, GS&MD has been recognized in Brazil as aspecialist in retail, marketing and distribution.With a comprehensive platform of products and services, GS&MD offers content and high level knowledge to help businesses developthe best strategies for action in the consumer market. www.gsmd.com.br WELCOME TO THE WORLD RETAIL CONGRESS LATIN AMERICA REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress 2 THE INAUGRAL CONGRESS IN LATIN AMERICA IS THE CRITICAL DATE IN EVERY RETAILERS DIARY. BRINGING TOGETHER INTERNATIONAL RETAILERS WITH REGIONAL PLAYERS ACROSS LATAM IT IS ESSENTIAL FOR US ALL TO LEARN, ENGAGE WITH EACH OTHER AND MEET BUSINESS CONTACTS Jose Gomez, Mango 3. Latin America team Call +55 (11) 3405-6686 | Email: rodrigo.reis@gsmd.com.br 3 ADVISORY BOARDLEADING INDUSTRY MINDS SHAPING THE AGENDA The Advisory Board consists of experienced retail leaders and experts, reflecting the range, scale and verticals of the Latin American retail industry. They play a vital role in shaping and directing the strategic thinking and content behind the inaugural 2013 agenda. Laurent Maurice Cadillat CEO Libertad Maicon Moraes Commercial Director Arezzo Group Jiovanini Ciccone CEO Pernambucanas Alessandra Restaino CEO Le Postiche Thibaud Lecuyer Co-Founder & Managing Director Dafiti Jose Rogrio Luiz Vice-President Netshoes Andr Alves Ecommerce Director Saraiva Marcelo Salas Martnez CEO Caf Martnez Roberto Sampaio Procurement and Ecommerce Director Marisa Lojas INTERNATIONAL SPEAKERS The worlds largest retailers and global brands will share their international insights, strategies for international growth and expertise on successful brand extension. GLOBAL INSIGHTS Evaluate the dynamics of the national retail markets to inform your country strategy spotlight case studies on Chile, Peru, Brazil, Mexico, Colombia and Argentina. SAO PAULO: TOP TEN WORLDS MEGACITIES As the most important financial centre in Latin America, Sao Paulo is the perfect backdrop for the Congress. Immerse yourself in the retail landscape of this diverse city and hear from the countrys most successful retail entrepreneurs. CONSUMER TRENDS Understand the Latin American Consumer. Benefit from consumer insight and behavioural analysis of the socially diverse customer base. INSIGHTFUL TECHNOLOGIES Understand how the latest payment, loyalty, in-store and supply chain technologies can help you achieve your business goals. WINNING RETAIL FORMATS Explore winning retail formats across different territories learn from regional case studies and share global expertise across retail format portfolios. BUSINESS PARTNERSHIPS Take advantage of this unique gathering of local and international senior executives to forge new partnerships and create lasting business relationships. EXPANSION STRATEGIES Learn from the experiences of international retailers that have transcended boundaries and successfully cracked new markets. PRIVATE LABEL INNOVATION Set your business up for private-label success through creative collaboration that will win new customers, drive repeat business and create exclusive product ranges OPERATIONAL EXCELLENCE Find out how you can benefit from economies of scale and develop an agile operating model to cope with rapid growth and an evolving consumer. WHY ATTEND RETAILS FIRST PAN-LATIN AMERICA CONGRESS? ALL MAJOR RETAIL SECTORS ARE REPRESENTED GROCERY APPAREL HEALTHBEAUTY LUXURY ELECTRICALS HOMEDIY DEPARTMENT STORES Jose Gomez Senior Vice President Mango Sergio Herz CEO Livraria Cultura Edson Kowabata Strategy and Development Director Grupo Po de Acar 4. INDUSTRY LEADERS SETTING THE FUTURE AGENDA Over 50 business leaders will come together to provide global intelligence and factual case studies that will help inform your business strategy. Simon Gaffey International Business Development Director Karen Millen Norman Jaskolka President ALDO Group Jorge Araya Commercial Director Hites Sergio Herz CEO Livraria Cultura Carlos Carvalho Director of MarketingOperations Luvebras Joo Barbosa CEO Giraffas Marcelo Salas Martnez CEO Caf Martnez German Quiroga CEO Nova Pontocom Javier Salas Martn del Campo, Economic Director, National Association of Departments Stores and Auto Service Centers (ANTAD) Global economic influencers Understand the social, political, demographic and consumer trends from across the world that are directly influencing the region and creating future growth opportunities. Technological Revolution The parade of new technologies is relentless, but not every emerging technology will alter the business landscapegetting it wrong will be costly. Experts will share insights into what will change the business world in the next decade. It is critical that you understand which technologies will matter and prepare accordingly. Customer Insight, trends and big data l Big Data - harnessing real-time insight from multiple channels to inform sales strategies and engage consumers l Loyal followers - strategies to retain customers without compromising profits and the brand l Insights the mindsets, moods, motivation, desires and aspirations that trigger customers actions INVALUABLE AND INSIGHTFUL CONTENT AGENDA HIGHLIGHTS The agenda is born out of in-depth market research with over 100 retailers and market commentators, expertly crafted to address the most pertinent issues facing the industry. Over 20 hours of in-depth content, will provide factual, tangible best-practice examples from business leaders across the world. CONGRESS SPEAKERS Worlds number 1 retailer represented Global fashion brands operating in +80 countries Brazils number 1 retailer Worlds largest consumer packaged goods company Speakers from +15 countries 4 REGISTER NOW: For full details on the Congress and to register, please contact the World Retail Congress 5. LATIN AMERICA IN FIGURES* $1.132 trnforeign direct investment 4%growth rate in 2013 $230bnBrazil retail market worth +100% growth in ecommerce investment in last 2 years Leadership Inspirational business leaders will share their unique perspective on how to lead from the front and overcome adversity Innovation distinguishes between a leader and a follower Steve Jobs The store of the future The new generation of consumers have never known a world without the internet. How is this impacting the physical store environment? How do you employ ecotecture to impact positively on the surroundings? Why creating an experience is vital for future success? Standing out in Private Label Practical guide to ensure you: l win new customers l drive repeat business l save money . . . often all at the same time! The connected digital world Analyse the latest omni-channel challenges and core mobile strategies to meet the needs of the next- generation shopper. As shopping is increasingly happening on both sides of the counter, how do you move the eCommerce experience instore? Plus. The future of the supermarket; the global consumer; the latest shopper experience technology; mobile commerce; change management; brand loyalty programs; supply chain efficiencies and much much more Visit www.worldretailcongresslatam.com for the full agenda *Sources: World Bank, Thomas White Global Investment, THE WORLD RETAIL CONGRESS IS UNIQUE. IT IS THE SINGLE MOST USEFUL OPPORTUNITY TO REALLY LEARN AND MEET UP WITH YOUR COLLEAGUES FROM AROUND THE WORLD IN ONE PLACE. Ian Cheshire, CEO, Kingfisher 5Latin America team Call +55 (11) 3405-6686 | Email: rod