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WRAS | WIAPS
BRAND GUIDELINES 2015
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WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS
(APPLIES TO ALL END USERS)
1. The WRAS Approved Product Certification Mark, is registered under the
Trade Marks Acts 1994, under certification mark number 2519249. Water
Regulations Advisory Scheme Limited (WRAS Ltd.) owns WRAS Approved
Product Certification Mark set out below and reserves all rights to it.
2. WRAS LTD. reserves the right to monitor any use made of its certification
marks, trademarks and logos.
CONDITIONS OF USE – GENERAL (APPLIES TO ALL END USERS)
DOS
3. If you intend to the WRAS Approved Product Certification Mark on a web page,
you must make sure that there’s a minimum spacing of 25 pixels between each
side of the certification mark or logo and other graphic or textual elements on
the web page.
4. You must use the original WRAS Approved Product Certification Mark files.
5. All certification marks must appear with ‘CERTIFICATION MARK’ wording to
indicate the classification of the mark (logo).
6. You must acknowledge WRAS LTD.’s ownership of the WRAS Approved
Product Certification Mark as a footer or alongside the WRAS Approved Product
certification mark or logo. Copies of the ‘Mark’ are available on request for the
purposes of producing artwork.
7. Where the WRAS Approved Product Certification Mark is used it must be
replicated without adaptation or alteration, reproducing the logo in black and
white as opposed to colour is permissible (including without limitation any
resizing, stretching or cropping).
8. Where there are any legal and/or regulatory requirements about the WRAS
Approved Product Certification Mark, you must present the WRAS Approved
Product certification mark or logo in a way, which meets those requirements.
9. All references to the WRAS Approved Product Certification Mark must be
truthful, fair and not misleading.
10. You must only use WRAS LTD. approved logo artwork when using the WRAS
Approved Product Certification Mark.
DON’TS
11. You must not use screen prints to extract the WRAS Approved Material
Certification Mark.
12. You must not use the WRAS Approved Product Certification Mark to link to
WRAS PRODUCT APPROVAL CERTIFICATION MARK – BRAND GUIDANCE AND TERMS AND CONDITIONS OF USE
specific content, such as PDFs, except with WRAS LTD.’s prior written consent.
13. You must not incorporate WRAS Approved Product Certification Mark into your
own product name, service names, trademarks, logos or company names.
14. You must not adopt trademarks or logos that are confusingly similar to the
WRAS Approved Product Certification Mark.
15. You must not use the WRAS Approved Product Certification Mark in a way
that would affect the goodwill of WRAS LTD., or its products or services.
16. You must not copy, store, republish or redistribute the WRAS Approved
Product Certification Mark, in whole or in part, for any commercial gain.
17. It is a condition of use that the mark shall not be used in any printed
advertisement or printed publicity matter without indicating that it is a
certification mark.
CONDITIONS OF USE – WRAS APPROVED PRODUCT HOLDERS
The WRAS Approved Product Certification Mark indicates that the UK Water
Industry have endorsed the product detailed in the Water Fittings and Materials
Directory as described in the current WRAS product approval terms and conditions.
DOS
18. Approval Holders are entitled to use the logo on the packaging, promotional
literature and point-of-sale advertising for Approved Products. See conditions
of use below.
19. Approval holders may use the WRAS Approved Product Certification
Mark and make reference to any approval issued by WRAS Ltd. in respect
of a particular product or range of products provided the approval is, and
remains valid.
20. All manufacturers and factors named in a valid product approval by WRAS
Ltd. may use the WRAS Approved Product Certification Mark.
21. Approval holders are entitled to use the WRAS Approved Product
Certification Mark on the packaging, promotional literature and point-of-sale
advertising for Approved Products.
22. In order for you to use the WRAS Approved Product Certification Mark,
the product being advertised must match the product described in the WRAS
Approval. It must be possible for someone viewing the advertisement to find
the specific approval within the WRAS Water Fittings Directory, without seeking
further information. If this is not the case (if the product is rebranded in any
way) then the use of the logo is not permitted.
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DON’TS
23. Once a product approval expires, the WRAS Approved Product Logo can no
longer appear on the approval holders’ packaging, promotional literature and
point of sale advertising for Approved Products or websites.
24. Prior to an Approval being granted Applicants shall not use the WRAS
Ltd. name or WRAS Approved Product Certification Mark in any publication or
suggest or imply any endorsement of a particular product or range of products
by the Scheme either verbally, in writing or by any other means.
25. Where the WRAS Approved Product Certification Mark is used in connection
with a WRAS Approved Product or Product range, it is not permitted to suggest
or imply by use or display of the WRAS Approved Product Certification Mark or
reference to WRAS Approval that other non-approved products are included or
covered by the WRAS Approval. This includes but is not limited to:
a. The WRAS Approved Product Certification Mark should not be displayed
next to any product which does not hold a current WRAS approval and can be
displayed ONLY next to products that hold a valid WRAS Approval.
b. The WRAS Approved Product Certification Mark should not be used on the
front of a brochure that may suggest all products in that brochure are WRAS
Approved.
c. The WRAS Approved Product Certification Mark or description should not be
used in a website in a way that may suggest all products in the website or within
a section are WRAS Approved.
CONDITIONS OF USE – WATER FITTINGS SUPPLIERS & RETAIL OUTLETS
DOS
26. Water fittings suppliers and retail outlets may seek permission to use the
WRAS Approved Product Certification Mark and describe a product as a WRAS
approved product, provided the approval is, and remains valid. See conditions
of use below.
27. Before using a WRAS Approved Product Certification Mark, you must
have signed and received permission in writing from WRAS to use the WRAS
Approved Product Certification Mark.
28. In order for you to use the WRAS Approved Product Certification Mark or
describe a product as a WRAS approved product the approval must be, and
remain valid.
29. In order for you to use the WRAS Approved Product Certification Mark,
the product being advertised must match the product described in the WRAS
Approval. It must be possible for someone viewing the advertisement to find
the specific approval within the WRAS Water Fittings Directory, without seeking
further information. If this is not the case (if the product is rebranded in any
way) then the use of the WRAS Approved Product Certification Mark is not
permitted.
DON’TS
30. Where the WRAS Approved Product Certification Mark is used in connection
with a WRAS Approved Product or Product range, it is not permitted to suggest
or imply by use or display of the WRAS Approved Product Certification Mark or
reference to WRAS Approval that other non-approved products are included or
covered by the WRAS Approval. This includes but is not limited to:
a. The WRAS Approved Product Certification Mark should not be displayed
next to any product which does not hold a current WRAS approval and can be
displayed ONLY next to products that hold a valid WRAS Approval.
b. The WRAS Approved Product Certification Mark should not be used on the front
of a brochure that may suggest all products in that brochure are WRAS Approved.
c. The WRAS Approved Product Certification Mark or description should not
be used on a website in a way that may suggest all products on the website or
within a section are WRAS Approved.
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WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS
(APPLIES TO ALL END USERS)
1. The WRAS Approved Material Certification Mark, is registered under the Trade
Marks Acts 1994, under certification mark number 2519248. Water Regulations
Advisory Scheme Limited (WRAS Ltd.) owns the WRAS Approved Material
Certification Mark set out below and reserves all rights to it.
2. WRAS LTD. reserves the right to monitor any use made of its certification
marks, trademarks and logos.
CONDITIONS OF USE – GENERAL (APPLIES TO ALL END USERS)
DOS
1. If you intend to use the WRAS Approved Material Certification Mark on a web
page, you must make sure that there’s a minimum spacing of 25 pixels between
each side of the certification mark or logo and other graphic or textual elements
on the web page.
2. You must use the original WRAS Approved Material Certification Mark files.
3. It is a condition of use that any Certification Mark shall not be used in any
printed advertisements or printed publicity matter directed primarily to the
market in the United Kingdom and in the Isle of Man or in retail point-of-sale
display card distributed by WRAS for use within the United Kingdom and in the
Isle of Man without indicating that it is a certification mark.
4. You must acknowledge WRAS LTD.’s ownership of the WRAS Approved
Material Certification Mark as a footer or alongside the WRAS Approved Material
certification mark or logo. Copies of the ‘Mark’ are available on request for the
purposes of producing artwork.
5. Where the WRAS Approved Material Certification Mark is used it must be
replicated without adaptation or alteration, reproducing the logo in black and
white as opposed to colour is permissible (including without limitation any
resizing, stretching or cropping).
6. Where there are any legal and/or regulatory requirements about the WRAS
Approved Material Certification Mark, you must present the WRAS Approved
Material certification mark or logo in a way, which meets those requirements.
7. All references to the WRAS Approved Material Certification Mark must be
truthful, fair and not misleading.
8. You must only use WRAS LTD. Approved logo artwork when using the WRAS
Approved Material Certification Mark.
WRAS APPROVED MATERIAL CERTIFICATION MARK – BRAND GUIDELINES AND TERMS AND CONDITIONS OF USE
DON’TS
9. You must not use screen prints to extract the WRAS Approved Material
Certification Mark.
10. You must not use the WRAS Approved Material Certification Mark to link to
specific content, such as PDFs, except with WRAS LTD.’s prior written consent.
11. You must not incorporate WRAS Approved Material Certification Mark into
your own product name, service names, trademarks, logos or company names.
12. You must not adopt trademarks or logos that are confusingly similar to the
WRAS Approved Material Certification Mark.
13. You must not use the WRAS Approved Material Certification Mark in a way
that would affect the goodwill of WRAS LTD., or its products or services.
14. You must not copy, store, republish or redistribute the WRAS Approved
Material Certification Mark, in whole or in part, for any commercial gain.
15. It is a condition of use that the mark shall not be used in any printed
advertisement or printed publicity matter without indicating that it is a certification
mark.
CONDITIONS OF USE – WRAS APPROVED MATERIAL HOLDERS
The WRAS Approved Material Certification Mark indicates that the UK Water
Industry have endorsed the material detailed in the Water Fittings and Materials
Directory as described in the current WRAS standard terms of approval.
DOS
16. Approval Holders are entitled to use the logo on the packaging, promotional
literature and point of sale advertising for Approved Materials.
17. Approval holders may use the WRAS Approved Material Certification
Mark and make reference to any approval issued by WRAS Ltd. in respect of a
particular material provided the approval is, and remains valid.
18. All manufacturers and factors named in a valid material approval by WRAS
Ltd. may use the WRAS Approved Material Certification Mark.
19. Approval holders are entitled to use the WRAS Approved Material Certification
Mark on the packaging, promotional literature and point-of-sale advertising for
an approved material providing the approval for that the Approved Material is and
remains valid.
20. In order for you to use the WRAS Approved Material Certification Mark,
the material being advertised must match the material described in the WRAS
Approval. It must be possible for someone viewing the advertisement to find
the specific approval within the WRAS Water Fittings Directory, without seeking
further information. If this is not the case (if the product is rebranded in any way)
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then the use of the WRAS Approved Material Certification Mark is not permitted.
DON’TS
21. Once a material approval expires, the WRAS Approved Material Logo can no
longer appear on the approval holders’ packaging, promotional literature and
point-of-sale advertising for an approved material.
22. Prior to an Approval being granted Applicants shall not use the WRAS Ltd.
name or WRAS Approved Material Certification Mark in any publication or
suggest or imply any endorsement of a particular material by the Scheme either
verbally, in writing or by any other means.
23. Where the WRAS Approved Material Certification Mark is used in connection
with a WRAS Approved Material or material range, it is not permitted to suggest
or imply by use or display of the WRAS Approved Material Certification Mark or
reference to WRAS Approval that other non-approved materials or products are
included or covered by the WRAS Approval. This includes but is not limited to:
a. The WRAS Approved Material Certification Mark should not be displayed next
to any product which does not hold a current WRAS approval and can be displayed
ONLY next to materials that hold a valid WRAS Approval.
b. The WRAS Approved Material Certification Mark can NOT be displayed next to a
product and imply that the product is approved.
c. The WRAS Approved Material Certification Mark should not be used on the
front of a brochure that may suggest all materials or all products in that brochure
are WRAS Approved.
d. The WRAS Approved Material Certification Mark or description should not
be used in a website in a way that may suggest all materials or products in the
website or within a section are WRAS Approved.
CONDITIONS OF USE – MATERIAL SUPPLIERS AND RETAILERS
DOS
24. Material suppliers and retailers may seek permission to use the WRAS
Approved Material Certification Mark and describe a material as a WRAS
approved material, provided the approval is, and remains valid. See conditions of
use below.
25. Before using a WRAS Approved Material Certification Mark, you must have
signed a licence and received permission in writing from WRAS to use the WRAS
Approved Material Certification Mark in relation to a specific approval.
26. In order for you to use the WRAS Approved Material Certification Mark or
describe a material as a WRAS approved material the approval must be, and
remain valid.
27. In order for you to use the WRAS Approved Material Certification Mark,
the material being advertised must match the material described in the WRAS
Approval. It must be possible for someone viewing the advertisement to find the
specific approval within the WRAS Water Fittings and Materials Directory, without
seeking further information. If this is not the case (if the material is rebranded in
any way) then the use of the WRAS Approved Material Certification Mark is not
permitted.
DON’TS
28. Where the WRAS Approved Material Certification Mark is used in connection
with a WRAS materials range or a product, it is not permitted to suggest or imply
by use or display of the WRAS Approved Material Certification Mark or reference
to WRAS Approval that other non-approved materials or products are included or
covered by the WRAS Approval. This includes but is not limited to:
a. The WRAS Approved Material Certification Mark should not be displayed next
to any product which does not hold a current WRAS approval and can be displayed
ONLY next to materials that hold a valid WRAS Approval.
b. The WRAS Approved Material Certification Mark can NOT be displayed next to
a product that contains a valid material approval, as this may imply that product
has WRAS approval. To gain a product approval, all non-matalic materials in
contact with drinking water must have a valid materials approval or have suitable
and relevant testing, in addition relevant and suitable mechanical testing must be
successfully completed and the product suitably marked.
c. The WRAS Approved Material Certification Mark should not be used on the
front of a brochure that may suggest all materials or products in that brochure
are WRAS Approved.
d. The WRAS Approved Material Certification Mark or description should not
be used in a website in a way that may suggest all materials or products in the
website or within a section are WRAS Approved.
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WRAS LTD. CERTIFICATION MARKS, TRADEMARK AND LOGOS (APPLIES TO ALL
END USERS)
1. The Water Industry Approved Plumbers’ Scheme (WIAPS) has four certification
marks that are registered under the Trade Marks Acts 1994. These WIAPS logos
are described below. Water Regulations Advisory Scheme Limited (WRAS Ltd.)
owns the ‘WIAPS logos’ set out below and reserves all rights to them.
2. WRAS LTD. reserves the right to monitor any use made of its certification
marks, trademarks and logos.
CONDITIONS OF USE – GENERAL (APPLIES TO ALL END USERS)
DOS
3. If you intend to use the WIAPS Logo(s) on a web page, you must make
sure that there’s a minimum spacing of 25 pixels between each side of the
certification mark or logo and other graphic or textual elements on the web
page.
4. All certification marks must appear with ‘CERTIFICATION MARK’ wording to
indicate the classification of the mark (logo).
5. You must use the original WIAPS Logo(s).
6. You must acknowledge WRAS LTD.’s ownership of the WRAS Approved
Material Certification Mark as a footer or alongside the WIAPS Logo(s). Copies
of the ‘Mark’ are available on request for the purposes of producing artwork.
7. Where the WIAPS Logo(s) is used it must be replicated without adaptation
or alteration, reproducing the logo in black and white as opposed to colour is
permissible (including without limitation any resizing, stretching or cropping).
8. Where there are any legal and/or regulatory requirements about the WIAPS
Logo(s), you must present the WIAPS Logo(s) in a way, which meets those
requirements.
9. All references to the WIAPS Logo(s) must be truthful, fair and not misleading.
10. You must only use WRAS LTD. approved logo artwork when using the WIAPS
Logo(s).
DON’TS
11. You must not use screen prints to extract the WIAPS Logo(s).
12. You must not use the WIAPS Logo(s) to link to specific content, such as
PDFs, except with WRAS LTD.’s prior written consent.
13. You must not incorporate WIAPS Logo(s) into your own product name,
service names, trademarks, logos or company names.
WRAS WIAPS CERTIFICATION MARKS – BRAND GUIDANCE AND TERMS AND CONDITIONS OF USE
14. You must not adopt trademarks or logos that are confusingly similar to the
WIAPS Logo(s).
15. You must not use the WIAPS Logo(s) in a way that would affect the goodwill
of WRAS LTD., or its products or services.
16. You must not copy, store, republish or redistribute the WIAPS Logo(s), in
whole or in part, for any commercial gain.
17. It is a condition of use that the mark shall not be used in any printed
advertisement or printed publicity matter without indicating that it is a
certification mark.
CONDITIONS OF USE – WIAPS LOGO APPROVAL HOLDERS
The WIAPS Logo(s) indicates that the UK water industry have approved the
individual detailed in the WIAPS Register as described in the current WIAPS
terms of approval.
DOS
18. There are four different types of certification mark, set out below. Approval
holders may only use the specific WIAPS logo appropriate to their sector and
make reference to an approval issued by WRAS Ltd. in respect of a specific
business and individual provided the approval is, and remains valid.
a. Water Industry Approved Plumber, Approval Holders are entitled to use
the logo for certification mark 2541067, on their uniform, vehicle, website and
promotional literature. See conditions of use below.
b. Water Industry Approved External Service, Approval Holders are entitled to
use the logo for certification mark 2519245, on their uniform, vehicle, website
and promotional literature. See conditions of use below.
c. Water Industry Point of Use Water Coolers and Drinks Dispensers Approved
Installers, Approval Holders are entitled to use the logo for certification mark
2541060, on their uniform, vehicle website and promotional literature. See
conditions of use below.
d. Water Industry Catering Approved Installer, Approval Holders are entitled to
use the logo for certification mark 2541063, on their uniform, vehicle website
and promotional literature. See conditions of use below.
19. All businesses and individuals named in a valid approval by WRAS Ltd. may
use the WRAS Logo.
20. Approval Holders are entitled to use the WIAPS Logo(s) on the uniform,
vehicle, website and promotional literature.
21. In order for a business to use the WIAPS Logo(s), you must have at least one
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in five employees with a valid WIAPS approval. It must be possible for someone
viewing the WIAPS Directory to check that your employees have at valid WIAPS
approval.
22. Before using the WIAPS Logo(s), you must have signed and received
permission in writing from WRAS to use the WRAS Approved Product
Certification Mark.
DON’TS
23. Prior to an Approval being granted Applicants shall not use the WRAS Ltd. name
or WIAPS Logo(s) in any publication or suggest or imply any endorsement of a
particular material by the Scheme either verbally, in writing or by any other means.
24. Once an approval expires, the WIAPS logo can no longer appear on the
approval holders’ uniform, vehicle, website and promotional literature or other
stationery
CONDITIONS OF USE - MEDIA, WATER COMPANIES AND EDUCATIONAL/
TRAINING ORGANISATIONS
DOs
22. Organisations may seek permission to use the WRAS Ltd. Certification Mark
to support promotion of the scheme and for use in educational materials which
have been endorsed by WRAS Ltd.
23. In order for you to use the WRAS Ltd. Certification Mark you must set out in
writing how the mark will be used.
DON’Ts
24. The WRAS Ltd. Logo or description should not be used on the front of a
brochure, poster or similar promotional materials in a way which might suggest
your company or an individual are members of WRAS Ltd. or endorsed by the
scheme.
25. The Certification Mark or description should not be used on a website in a
way which might suggest your company or an individual are members of WRAS
Ltd. or endorsed by the scheme.
DECLARATION
I have read and fully understand the above conditions for the use of the
Water Regulations Advisory Scheme (WRAS) Limited logo under this
agreement and agree to abide by the terms. I understand that permission
to use the WRAS logo is at the discretion of the Water Regulations Advisory
Scheme Limited and that the Water Regulations Advisory Scheme Limited
reserve the right to withdraw permission at any time.
Signed on behalf of the Licensee: …………………………………..
Name (PLEASE PRINT): …………………………………..
Date: …………………………………..
On behalf of the Licensee:
ADDRESS 1: …………………………………..
ADDRESS 2: …………………………………..
ADDRESS 3: …………………………………..
ADDRESS 4: …………………………………..
ADDRESS 5: …………………………………..
POSTCODE: …………………………………..
Company No.: …………………………………..
VAT No.: …………………………………..
SIGN AND SEND
Please sign and return to the Water Regulations Advisory Scheme Limited
at the address below: Julie Spinks, Water Regulations Advisory Scheme
Limited, Unit 13, Willow Road, Pen y Fan Industrial Estate, Crumlin, Gwent,
NP11 4EG.
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OUR NAMES
The Company’s name is:
Water Regulations Advisory Scheme Limited.
The name may be shortened to WRAS.
Alongside the Water Regulations Advisory Scheme
sits the Water Industry Approved Plumbers
Scheme.
The name may be shortened to WIAPS or WIA where
necessary.
OUR LOGOS
Each logo consists of the icon to the left and the
shortened name to the right. The logos must always
appear complete in this form. Where necessary the
trademark icon should be used on all logos until
they are fully registered where this must be
replaced by the registered trademark icon.
The elements of the logos are at no point to
be altered, rearranged, stretched or
squeezed. All proportions must always remain
constant.
25mm
These are the property, certification marks and trademarks
of the Water Regulations Advisory Scheme Limited.
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LOGO & CERTIFICATION MARKS
CONDITIONS OF USE
Where any of the WRAS or WIAPS Approved Material
Certification Mark is used it must be replicated
without adaptation or alteration, reproducing
the logo in black and white as opposed to colour is
permissible (including without limitation any resizing,
stretching or cropping).
You must not incorporate any element of any WRAS or
WIAPS logo or Certification Mark into your own
product name, service names, trademarks, logos or
company names.
You must not adopt trademarks or logos that are
confusingly similar to any WRAS or WIAPS logo or
Certification Mark.
It is a condition of use that any mark shall not be
used in any printed advertisement or printed
publicity matter without indicating that it is a
certification mark.
ACME PLUMBERS LTD.
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COLOURWAYS
Where possible, the logos must always appear in the
following colours:
Pantone Process Cyan
Pantone 375
Pantone 296
Pantone 296
Pantone 296Pantone 375
Pantone Process Cyan
Pantone 296
Pantone 300
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COLOUR PALETTE
The primary corporate colours are:
01 Pantone Process CyanC100 M0 Y0 K0R0 G174 B239
02 Pantone 296C100 M46 Y0 K70R0 G45 B86
03 Pantone 375C59 M0 Y100 K0R117 G192 B68
04 Pantone 300C91 M68 Y0 K0R33 G94 B172
05 Greyscale10% Black - 50% Black
01
02
03
04
05
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CLEAR ZONE
The clear zone around the logos and certification
marks must always be preserved. It protects the
logo’s integrity and gives it space to breathe.
If you intend to use any of the WRAS or WIAPS logos
or Certification Marks on a web page, you must
make sure that there’s a minimum spacing of 25 pixels
between each side of the certification mark or
logo and other graphic or textual elements on the
web page.
COLOUR BACKGROUNDS
If the logos are used on a coloured background,
the text is to be reversed to white.
BLACK & WHITE
The full colour version of the logos should be used
wherever possible. However, in cases of technical
or budgetary constraints, black and white
versions of the logos may be used.
CLEAR ZONE CLEAR ZONE
25 pixels
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Dear Sir or Madam,
RE: WATER REGULATIONS ADVISORY SCHEME LTD. (WRAS)APPROVAL EXPIRY REMINDER
This material approval expires in January 2016
Please complete and return the enclosed MA3 Application Form even if you do not wish to apply for re-approval.
If you would like to apply for a re-approval further testing will be required.
The re-approval process is as follows:
1.) Complete and return the entire, enclosed MA3 Application Form (pages 1-4). This may be e-mailed to one of the Technical Administrators, addresses below. 2.) WRAS Ltd. will issue written test requirements. These are usually e-mailed in PDF format to the contact on the MA3 Application Form. If no e-mail address is provided a hard copy of the test requirements will be posted to the approval holder’s address. 3.) Choose one of the four laboratories which WRAS Ltd. accepts test reports from and then forward the test requirements letter (item 2) to them. The contact details of the laboratories will be included on the test requirements letter. 4.) The laboratory will perform the testing, as specified in the test requirements letter, and once testing is complete forward the report to WRAS Ltd. 5.) If the testing is un-successful please contact WRAS Ltd. 6.) If the testing is successful and any other requirements of WRAS Ltd. are met, WRAS Ltd. will forward a Purchase Order Requisition Form to the applicant. This gives WRAS Ltd. the information to include on the invoice. 7.) The cost of a five-year WRAS Approval is GBP 325 (+VAT where applicable).
Should you require further information or assistance, please contact the Technical Administrators on [email protected].
Yours sincerely,WRAS Approvals TeamWater Regulations Advisory Scheme
AFFILIATE LOGOS
When using the logos alongside a partner or affiliate
logo, ensure the logos are of equal proportions and
are either all full colour or all greyscale. Ensure
that there is ample spacing around the logo and that
the logos are aligned from the centre axis, making sure
none appear more prominent than the rest.
Where possible the affiliate logos should appear in the
bottom left corner of a document and should be
smaller and less prominent than the title logo.
Unit 13, Willow Road,
Pen y Fan Ind Est, Crumlin, Gwent,
NP11 4EG
t: +44 (0) 333 207 9030
f: +44 (0) 1495 248 540
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STRAPLINES
Where the strapline must be used with the logo, it may
be used separatly from the logo itself, or situated
either below or to the right of the logo.
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STRAPLINE IN SITU
The headed paper below shows the strapline in use
beside the logo.
This material approval expires in January 2016
Please complete and return the enclosed MA3 Application Form even if you do not wish to apply for re-approval.
If you would like to apply for a re-approval further testing will be required.
The re-approval process is as follows:
1.) Complete and return the entire, enclosed MA3 Application Form (pages 1-4). This may be e-mailed to one of the Technical Administrators, addresses below. 2.) WRAS Ltd. will issue written test requirements. These are usually e-mailed in PDF format to the contact on the MA3 Application Form. If no e-mail address is provided a hard copy of the test requirements will be posted to the approval holder’s address. 3.) Choose one of the four laboratories which WRAS Ltd. accepts test reports from and then forward the test requirements letter (item 2) to them. The contact details of the laboratories will be included on the test requirements letter. 4.) The laboratory will perform the testing, as specified in the test requirements letter, and once testing is complete forward the report to WRAS Ltd.
Unit 13, Willow Road,
Pen y Fan Ind Est, Oakdale, Gwent,
NP11 4EG
t: +44 (0) 333 207 9030
f: +44 (0) 1495 248 540
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SECONDARY LOGOS
There are a range of secondary logos which work
alongside the WRAS and WIAPS logos. Approved
Product and Material holders must only use the
Approved logo.
18
SECONDARY LOGO STRUCTURE
The secondary logos must be arranged as shown
below. None of the information is to be rearranged
in any way.
Name + Icon
Approval Title
Name + Icon
Approval Title
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USING ‘CERTIFICATION MARK’ TEXT
In order to comply with the terms and conditions of
use for WRAS and WIAPS branding, users must use the
artwork supplied with ‘CERTIFICATION MARK’ text included.
Alternatively, if the user would prefer to include a version
of the logo without ‘CERTIFICATION MARK’ text, they must
indicate in proximity with the logo that it is a certification
mark which is owned by WRAS Ltd.
WITH ‘CERTIFICATION MARK’ TEXT
By using a version of the logo which includes the
‘CERTIFICATION MARK’ text, you do not need to include
any additional information.
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Top Taps has a new tap range. Our
range of mixer taps are WRAS Approved
(Approval 1502000)
The WRAS Approved Product logo is a certification mark which is owned by WRAS Ltd.
WITHOUT ‘CERTIFICATION MARK’ TEXT
By using a WRAS (for products and materials) or WIAPS
(for approved contractors) logo which does not include
the ‘CERTIFICATION MARK’ text in the artwork, you will
need to include a statement making it clear the logo is a
certification mark, which is owned by WRAS Ltd.
EXAMPLE:
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APPROVED MEMBERS
When using the logos alongside a partner or affiliate
logo, ensure the logos are of equal proportions and
are either all full colour or all greyscale. Ensure
that there is ample spacing around the logo and that
the logos are aligned from the centre axis, making sure
none appear more prominent than the rest.
Dear Sir or Madam,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet orci mauris. Curabitur aliquet sagittis nisl vitae lobortis. Vestibulum elit turpis, adipiscing ut rutrum ullamcorper, ullamcorper fringilla odio. Mauris tempus sapien non lacus hendrerit in viverra quam sagittis. Praesent eu lorem justo. Etiam a est nibh. Nunc lacinia enim hendrerit lorem accumsan et lobortis ipsum lobortis. Nam purus justo, aliquet id dictum eu, suscipit eu orci. Etiam ornare tincidunt neque, quis congue mauris fermentum ut. Vestibulum volutpat placerat tempor.
Vivamus malesuada venenatis faucibus. Proin tristique placerat mollis. Ut rutrum bibendum ante id porta. Sed in metus id quam facilisis tempus id sed velit. Maecenas mollis est ac lorem molestie vulputate. Curabitur rhoncus rutrum ante, id viverra tortor egestas eget. Nullam aliquet mauris a sapien fermentum placerat. Mauris a magna quam, at bibendum nisi. Sed nec ligula libero. Nunc interdum scelerisque sagittis. Morbi at erat vulputate urna porta cursus id id sem. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus dapibus lorem vel augue gravida vitae suscipit ligula pretium.
Quisque consequat mollis bibendum. Curabitur rutrum, quam sit amet accumsan dictum, lorem sapien luctus justo, ac tristique diam eros eget lectus. Pellentesque nec ante mollis diam vestibulum suscipit. Sed felis metus, malesuada et pulvinar eu, tempor eu justo. Praesent commodo vulputate orci. Proin ultricies nulla in mauris elementum consectetur.
Integer accumsan nisl quis augue venenatis sagittis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce in ante magna, eget tincidunt quam. Morbi sed lorem non augue porta fermentum. In placerat dolor et sapien iaculis mattis. Suspendisse potenti. Praesent ut urna nulla, non volutpat nisi. Vestibulum malesuada gravida massa vitae imperdiet. Donec vel risus non libero fringilla aliquam eu sed tortor. Ut fringilla lacinia odio sed blandit. Suspendisse urna sapien, convallis in hendrerit at, faucibus non orci.
In tortor arcu, dapibus eget dictum sed, venenatis sed sapien. Suspendisse potenti. Donec cursus semper magna ac interdum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla adipiscing nulla sagittis odio eleifend sodales. Integer venenatis pharetra lectus non gravida. In hac habitasse platea dictumst. Nam tincidunt, elit sed faucibus consectetur, massa ante condimentum libero, ut tincidunt tellus sem tristique velit. Vivamus in urna magna. Pellentesque a nibh mauris, vulputate viverra quam. Curabitur vitae quam vel tellus vehicula luctus ut ut felis. Nulla in vulputate tellus.
ACME PLUMBERS LTD.
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SUB-LOGO REPRODUCTION SIZES
In print, the minimum size of the logo is 25mm. This is essential
to ensure the legibility of the approval text.
WATER INDUSTRY APPROVED PLUMBER
Water Industry Approved Plumber, Approval
Holders are entitled to use the logo for
certification mark 2541067, on their uniform,
vehicle, website and promotional literature.
Approval Holders are entitled to use the WIAPS
Logo(s) on the uniform, vehicle, website and
promotional literature.
50mmA4 40mm
A525mmMinimum
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LOGOS IN SITU
Below are some examples of general applications of the
logos in situ as they are intended to be used.
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ACME PLUMBERS LTD.01234 567 899
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TYPOGRAPHY
The corporate typeface for titles and subtitles
is -
Din Medium all caps. This must be used for all
internally and externally printed materials,
including letters, memos, leaflets etc.
As a general rule, font size 20 should be used for
document titles, size 14 for page titles and size 12 for
section titles.
Arial Regular will be used for body copy in the majority of
instances, using size 10 point as a maximum and should
not exceed 80% - 85% black.
ONLINE & EMAIL
Arial Regular will be used for all online media and email
correspondence.
TITLES TYPEFACE
Din Medium
COPY TYPEFACEArial Regular
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9
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LANGUAGE
Tone of voice within the brand is just as important
as the way it looks. The tone of voice takes its cue
from the brand values - ‘Quality, Safety and
Trust’. These should be the benchmark of every
communication.
STYLE GUIDELINES
• Sub-heads should be used to break up
information.
• Numbers should be written, i.e ‘one to ten’.
• Numerals should be used following this.
• Use ‘%’ , not ‘per cent’.
• Use ‘and’ rather than ‘&’ (unless it is a
company name, established abbreviation or part
of a list).
• If using ellipsis, do not space before or
between.
• Use double quotation marks when quoting direct
speech, single for indirect.
TONE OF VOICE
Written copy should express sector authority and
professionalism.
• Keep text simple and concise using short words
and sentences where possible.
• Avoid abbreviations.
• Check and double-check for typos and
errors.
• Keep customers in mind at all times, ensuring
that copy is easy to understand and sounds
confident.
• Stay away from ‘wacky’ or ‘quirky’
language.
• Avoid unnecessary exclamation marks.
• Never use ALL CAPS in body copy.
• Do not use jargon in customer-facing copy.
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If you require further information about using our branding, please contact Ben Bostock, WRAS Marketing and Communications Officer, by phone on 01495 237 398 or email [email protected].
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