wrapping up paris

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11.1.2010 IN TAMPERE TIME TO STEP OUT FROM COMFORT ZONE Thursday, October 28, 2010

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Wrapping up an exchange semester spring 2010 in Paris. Presentations have been a nimble tool for summarizing what I have learned during a certain period of time.

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Page 1: Wrapping up Paris

11.1.2010 IN TAMPERE

TIME TO STEP OUT FROM COMFORT ZONE

Thursday, October 28, 2010

Page 2: Wrapping up Paris

10.12.2009 GOAL SETTING

LANGUAGE SKILLS>ENGLISH

>FRANCE

INCREASESELF-ASSURANCE

CREATE A GLOBAL NETWORK

Thursday, October 28, 2010

Page 3: Wrapping up Paris

11.1.2010 IN PARIS

NO PHONE CALLS

NO MEETINGS

NO DAILY RHYTMN

>> TIME FOR YOURSELF

Thursday, October 28, 2010

Page 4: Wrapping up Paris

PGSMParis Graduate School of Management

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18.1.2010 PGSM

242 Rue du Faubourg Saint-Antoine, 75012 Paris, France

Thursday, October 28, 2010

Page 6: Wrapping up Paris

“Je m’appelle Markus. Je suis Finlandais. Je viens de Nokia. Cette ville est au sud de mon pays. J’Habite a Paris. J’etudie la marketing. Je suis etudiant a la univercite de Tampere, Tamk. J’ai deux soeurs et mére et pére dans ma famille. Je suis nèe le vingtdeux mars Milleneuf quatrevingtsix a Nokia. J’ai vingtquatre ans. J’ai ces cheveux blonds et raides et les yeux verte. Il fait 1 mètre 80 (quatrevingt) et pèse 75kg. J’ai une lunettes. Il porte un gris t-shirt et un jeans. J’aime prendre des photos de personnes. J’aime ecouter de la musique electronique. Je n’aime pas ecouter la musique pop finlandaise. J’adore la course á pieds dans les parcs. Ma journée typique. D’abord je me léve á 6 heures. Après je vais à l’école. Dans la soirée, je sors avec mes amis. Je vais au lit á 22 heures.”

FRENCH FOR BEGINNERS

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Page 7: Wrapping up Paris

BRANDING FOR LUXURY PRODUCTS

BRIC countries

Bang & Olufsen, Burberry

Competition mapping, POP / POD

Salience

Resonance

ImageryPerformance

FeelingsJudgements

GRIFFE

MASTIGE

LUXURY

UPPER RANGE

Thursday, October 28, 2010

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BUSINESS ETHICS

Lobbying in Brussels

The Hall / Hofstede Model

PESTEL analysis

Corporate Veil

= increasing the common knowledgeThursday, October 28, 2010

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ADVERTISING AND PROMOTION

1. Situation analysis

2. Setting one object

3. Target definition

4. Selecting key message

5. Creative concept

6. Media selection

STRATEGIC PLANNING:

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Page 10: Wrapping up Paris

INNOVATION AND NEW PRODUCT DEVELOPMENT

PEOPLEAmazing world of people

SET -> POG

ROCIGIGO

EMOTION is the key

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[ what’s important today ]- New ideas- Thinking/ thinking different- Taking risks....exploring.....participating

> FLY

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Page 12: Wrapping up Paris

VALUE OF YOUR BODY

“Eat food. Not too much. Mostly plants.”- Michael Pollan

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Page 13: Wrapping up Paris

NUTRITION

Brendan Brazier - Thrive in 30

White Brown BL578 (R.I.P)

Organic, Green, Liquids, PH Balance

5 devils: White sugar, white flour, white salt

Trans fats, food additives

Stress, digestion

“Listen to your body”

Thursday, October 28, 2010

Page 14: Wrapping up Paris

EXERCISE

>> 17.7.2010 Hämeenlinna Half Marathon

Break a sweat everyday!

2450m -> 2820m

“The bowel movement”

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PARISThursday, October 28, 2010

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Paris

PAPIERSThursday, October 28, 2010

Page 17: Wrapping up Paris

SANS-PAPIERS

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AMAZINGPEOPLE

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AMAZINGPEOPLE

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AMAZINGPEOPLE

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AMAZINGPEOPLE

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AMAZINGPLACES

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AMAZINGPLACES

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Page 24: Wrapping up Paris

AMAZINGPLACES

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AMAZINGPLACES

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PEOPLEPEOPLEPEOPLEPEOPLE

PEOPLEPEOPLEPEOPLEPEOPLE

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Mentors

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Page 28: Wrapping up Paris

MICHAEL

“My whole life is a vacation.”

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TERO

“Know thyself. Trust thyself. Love.”

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“BROS”

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NICKLAS

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WONHO

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ALEX

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...and MANY MORE!

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“QUOTES”

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Page 36: Wrapping up Paris

“Insanity: doing the same thing over and over again and expecting different results.”- Albert Einstein

“What is the great revolution in science of the last 10, 15, years? It is the movement from the search for universals to the understanding of variability.” - Malcolm Gladwell

Thursday, October 28, 2010

Page 37: Wrapping up Paris

“If people never did silly things, nothing intelligent would ever get done.”- Ludwig Wittgenstein

“Saying no to loud people gives you the resources to say yes to important opportunities.” - Seth Godin

Thursday, October 28, 2010

Page 38: Wrapping up Paris

“We are all potentially free to know, go, doand be whoever we want to be.”- Funky Business

“More products; more markets; more people;more competition. More is the fact of life.” - Funky Business

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TOP MOMENTS

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TWO DIFFERENT LANGUAGES

TOP CHALLENGES

ADAPT TO A NEW CULTURE

STEP UP FORTH AND BELIEVE MYSELF

LEARN TO SAY “NO”

AVOID STRESS - BE AN OPTIMIST

Thursday, October 28, 2010

Page 44: Wrapping up Paris

AFTER EXCHANGE24.4.2010 Goal setting

TRAVEL: 31.12 2010 4 NEW COUNTRIES

SCHOOL: 1.9.2010 THESIS READY AND 205 ETCS

WORK: 1.10.2010 JOB IN AN AD AGENCY

LIFESTYLE: MINIMALISM - SELL 50% OF UNNECESSARY STUFF - MAKE YOUR LIFE AS PORTABLE AS YOU CAN

Thursday, October 28, 2010

Page 45: Wrapping up Paris

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Thursday, October 28, 2010