wow your users with analytics and cognitive - gal shachor, ibm

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Wow your Users: Add Analytics and Cognitive Senses to your App Gal Shachor

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Page 1: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Wow your Users: Add Analytics and Cognitive Senses to your AppGal Shachor

Page 2: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Next 15 min…•Who am I?•What are we trying to overcome?•Example… What’s next?

Page 3: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Gal Shachor•Chief Architect at IBM, responsible for Mobile Platform Directions and Development•Before that, many years in Middleware, Web Technologies and the likes

Page 4: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

So, what are we talking about?There are many apps, and they all look the same…

Making it really hard to be noticed... Making it hard to gain acceptance

Page 5: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Why is this happening?

Most apps are developed by a small team &Conform to the same design guidlines

It is hard to leave an impression!

Page 6: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

This cannot happen to you, right?Think again!

Page 7: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Two tools to get over this (more tools are out there)Use human like capabilities in your app…

Make your appRecognize!Think!Talk!

Page 8: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Two tools to get over this (more tools are out there)Instrument your app with logic related Analytics (not just screen flow)

Optimize your app experience at the logic/data level (not just the UI)

Page 9: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Example App•A Skeletal Recipe Application•Developed in few days•Analyzes your Facebook picture and deduces stuff•Talk to you, hear you•You can than see what happened

Page 10: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

Demo Time

Page 11: Wow your users with Analytics and Cognitive - Gal Shachor, IBM

How Did We Do it?On IBM Bluemix (https://console.ng.bluemix.net/)

•Watson Cognitive Services• Alchemy API, Text to Speech,

Speech to text, …• More could be used, e.g., Tone Analyzer

•MobileFirst Platform•Mobile Analytics Service

Page 12: Wow your users with Analytics and Cognitive - Gal Shachor, IBM