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WORLD’S TOP BRANDS

Prepared by:

Directory of Management e.PublicationsJuly (2011) Vol. 1, No. 1

Prepared by:Mujahid HanifStudent, Department of Management Sciences, The IslamiaUniversity of Bahwalpur, PakistanEmail: [email protected]

© HRMARS, Pakistanwww.hrmars.com

Some Facts and Figures

Originated in 1940

World’s largest fast food chain.

6th in world’s top brands.

Over 32,000 locations in over 117 countries Over 32,000 locations in over 117 countries 80% franchises

20% company operated

2010 3rd quarter Revenues $6,304,900,000 (6.3 Bn)

Net Income $1,388,400,000 (1.38 Bn)


Some Facts and Figures

Spends over $2 billion a yearbroadcasting their glossy image to thebroadcasting their glossy image to theworld.


The Ray Kroc Story

“If I had a brick for every time I’ve repeatedthe phrase Quality, Service, Cleanliness andValue, I thinkI’d probably beable to bridgeable to bridgetheAtlantic Oceanwith them.”—Ray Kroc


The Ray Kroc Story

In 1940, two brothers, Dick and Mac McDonaldopened the first McDonald’s restaurant in SanBernardino, California.Bernardino, California.

In 1954 Ray Kroc found this small but successfulrestaurant and was stunned by the effectiveness oftheir operation.


The Ray Kroc Story

Kroc pitched his vision of creating McDonald’s restaurantsall over the U.S. to the brothers.

In 1955 he founded the McDonald’s Corporation.

By 1958, McDonald’s had sold its 100 millionthhamburger.


The Ray Kroc Story

Ray Kroc wanted to build a restaurant system thatwould be famous for food of consistently highquality and uniform methods of preparation. Hequality and uniform methods of preparation. Hewanted to serve burgers, buns, fries and beveragesthat tasted just the same in Alaska as they did inAlabama.


The Ray Kroc Story

Ray Kroc believed in the entrepreneurial spirit, andrewarded his franchisees for individual creativity.

Many of McDonald’s most famous menu items werecreated by franchisees.created by franchisees.

McDonald’s passion for quality meant that every singleingredient was tested, tasted and perfected.


The Ray Kroc Story

Ray Kroc was looking for a partnership withMcDonald’s suppliers and he managed to createthe most integrated, efficient and innovative supplysystem in the food service industry.system in the food service industry.

Many McDonald’s suppliers operating today firststarted business with a handshake from Ray Kroc.


Hamburger University

In 1961, Ray launched a training program, latercalled Hamburger University.called Hamburger University.

Awards degree in “Hamburgerology”


The Ray Kroc Story

Right up until he died on January 14, 1984, RayKroc never stopped working for McDonald's. Evenwhen he was confined to a wheelchair, he still wentto work in the office in San Diego nearly everyto work in the office in San Diego nearly everyday.

Ray Kroc’s legacy continues to be an inspirational,integral part of McDonald’s today.


History TimelineHistory Timeline


1940: McDonald's Bar-B-QueOpens

Dick and Mac McDonald openMcDonald's Bar-B-Que restaurant in San Bernardino. It is atypical drive-in featuring alarge menu and car hop service.


1948: McDonald's is Founded

Dick and Mac McDonald shut down theirrestaurant for three months for alterations.

In December it reopens as a self-servicedrive-in restaurant.drive-in restaurant.

The menu is reduced tonine items

The staple of the menu is the15cent hamburger.


1954: Ray Kroc's Trip West

Multimixer salesman Ray Kroc visitsMcDonald's in San Bernardino intending tosell the brothers more Multimixers

He learns from the brothers that they arelooking for a nationwide franchising agent.looking for a nationwide franchising agent.

Kroc opened firstMcDonald's Franchisein 1955


1966:First Television Commercial

Ronald McDonald appears in his firstnational television commercial.national television commercial.

Ronald was aninstant hit.


1967: McDonald's GoesInternational

The first international McDonald'srestaurants open in Canada and Puerto Rico.


1984: Ray Kroc Passes Away

Ray Kroc, Founder and Senior Chairmanof the Board of McDonald's, dies onJanuary 14.January 14.


2003: I'm lovin' it

First global ad campaign, "i'm lovin'it", is launched in Munich, Germanyon September 2.


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