worlds of the gen x dotcoms & ferals annimac / anni macbeth futurist & trend forecaster ...

Worlds of the Gen X DotComs &

FeralsAnnimac / Anni Macbeth

Futurist & Trend Forecaster www.annimac.com.au

Workshop Central College of TAFE25th Sept 2006 Mt Lawley WA

September 2006 www.annimac.com.au 2

Rate of Change : exponential

5 secs - new web site 5 mins - new technology each day - 15 million new web

pp

Amount of change now in 1 day grandparents had in 1 year Younger means faster


I’m never having kids. I hear they take nine months to download.


By 2020

70 % of job types

do not exist now

because

Driving all Change : Technology


By 2020

80 % technology then

not imagined yet

Driving all Change : Technology


Imagine

what some of

those

jobs might be ….. ?


Likely jobs in next 15 years : Director of Emerging Thought Chief Zookeeper - of people Creative Lifestyle Coach Nano Nutritionist Virtual Personal Trainer Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * *

Exists 2003


Generations

see the world

differently

The gap is widening


Generations Baby Boomers 1945 – 60 age 45 – 60

Generation X 1960 – 75 30 - 45

DotComs 1975 – 90 15 - 30

Ferals 1990 – now to 15

Generation X 1960 – 80 25 – 45

Generation Y 1980 – now to 25 wikipedia


Ask yourself :

What does this mean for TAFE

Right now

Into the future

For students

For staff

For industry


Baby Boomers


Baby Boomers 45 - 60

Downsizing lives

Empty nesters

Retired or part time work

Male identity from job

Questioning material status


Baby Boomers 45 - 60 : Sense of community

Seek new safe experiences

Security & Health conscious

Defer to authority Love / hate change


Impact for TAFE Baby Boomers 45 - 60 Winding down : leisure

indulgence Group oriented - volunteers Respect rank Steady relationships Need

relationship continuity organising safe familiar experiences positive group identity


Gen Xers


Generation Xers 30 - 45

Single Childless

Net Dating

Varied lifestyles

Varied workstyles

SOHO


Generation Xers 30 - 45

Risk takers Personal journey Fast decisions

Materialism assumed

Environmental values

Defer to heroes

Expect & accept change


Impact for TAFE Generation X 30 - 45

Individual attention Short term projects Fast action Results oriented Need

choices flexibility short term results complete – stand alone skills oriented demand quality of experience


DotComs


DotComs 15 - 30

Own path

Temporary pairing

Group socialising

Internet relationships

Wired Immediacy

No home

No single careers


DotComs 15 - 30

I.d. from activity

Multi channeled Multi

actions

Planetary group mission

Temporary deference

Need change

Cluetrain Manifesto

www.cluetrainmanifesto.com


Impact for TAFE DotComs 15 - 30

Passionate – value driven Team + personal

relationships Short term fast involvement Multi channel activities Need

choices no spin very short term flexibility innovation real positive outcomes


Ferals


Ferals 0 - 15 Wild Child

No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic


Ferals to 15

Future jobs unimportant

Non consumers

Global i.d. from self values

No deference

Respect only when useful

Live change & ignore

barriers


Ferals


Impact for TAFE Ferals to 15

Expect freedom to create Expect new relationships &

patterns Virtual world Need

personal power trust clear values nb: super spin detectors

no rules no hindrance ICT resource access multi channel everything


Summary : Impact for TAFE rapid rate of change generational differences increasing

major shift in values & attitudes everything relationship based younger generations drive change Need :

options for learning short & fast everything less bureaucracy more group power individual responsibility


Facing the future at Central TAFE :


thank you www. annimac.com.au

worlds of the gen x dotcoms & ferals annimac / anni macbeth futurist & trend forecaster ...

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