Box# 30

Folder# 598

Word's Fair: Attendance

1964- 1965

l v Table 1 \\- ~ {JJ/ f{

- TOTAL ATTENDANCE AT SELECTED WORLD FJ e. t~' 1851 - 1959

1851 1853

1~55 l8f32 1876 1878 1889 1893 1900 1901 1904 1915 1926

1933 1934

s 1935 s 1936 s 1936 s 1936 s 1937

1939 1940 1939

1940

1958 1964

Name

London Crystal Palace Exhibition World's Fair for the Exhibition of

the Industry of all Nations Paris International of 1855 International World's Fair Philadelphia Centennial French International Exposition French International Exposition World's Columbia Exposition Fifth French International Pan American Exposition Louisiana Purchase Exposition Panama-Pacific Exposition Philadelphia Sesquicentennial

Exposition Century of Progress Exposition Century of Progress Exposition California-Pacific Exposition 1/ California-Pacific Exposition 1/ Texas Centennial 1/ Great Lakes Exposition 1/ Great Lakes Exposition 1/ New York World's Fair New York World's Fair Golden Gate International

Exposition Golden Gate International

Exposition Brussels World Fair New York World's Fair

Location

London

New York Paris London Philadelphia Paris Paris Chicago Paris Buffalo St. Louis San Francisco

Philadelphia Chicago Chicago San Diego San Diego Dallas Cleveland Cleveland N~w York New York

San Francisco

San Francisco Brussels New York

Acres

19

13 24

N.A. 236 N.A. 173 600 336 350

1, 142 N.A.

N.A. 500 500 N.A. N.A. N.A. N.A. N.A.

1,216 1,216

135

135 435

Attandance (Millions!

6.0

1.0 5.0 2.0

10.0 16.0 25.0 21.0 47.0 8.0

20.0 5. 0

6.0 28.0 21.0 5.0 2.0 6.0 4.0 3.0

33.0 23.0

13.0

7.0 42. o ~I 40.0 ~/

11 Not technically classifiable as world fairs. ~/ High attendance at the Brussels World Fair resulted in part from capital

expenditures greatly in excess of ammmts expended for other fairs, and from enthusiastic support arising from intense competition between eastern

and western countries. The American press reported in March, 1958, that the Brussels fair had expended $200 million for its own fifty buildings, and an additional $300 million in refurbishing the city. Similar conditions which attract large attendances are not likely to be duplicated in the United States.

~/ Planning factor

Source: Economic Research Associates from selected library sources.

TO: EXECUTIVE C~ITTEE DATE: SEPTEMBER 15, 1964

.i ()) FROM: ERWIN WITT SUBJECT: SUMMARY REPORr OF WORLD'S FAIR ATTENDANCE

• World's Fair Attendance, April 22, 1964 to September 15, 1964:

~v Number of Admissions: Paid Free Asgregat~

Gate 1 - Subway and L.I.R.R. 9,892,903 2,236,124 12,129, G27 Gates 3 & 4 -lllth St. 3,061,947 715,205 3, 777,152 Gates 5 & 6 - Meadow Lake 4,441,951 459,955 4,901,906 Gate 7 - Rodman Street 3, 640,252 673,960 4, 314,212 Gate 8 - Lawrence Street 1, 247,125 300,468 1,547,593 Other Gates 800z501 993!458 1 2793 2959

Total Number of Admissions 23,084,679 5,379,170 28' lt63 '849

l Automobile Parkin~, A:eril 222 1964 to Sept.;:::nber 15 2 1964:

Number of Cars~ Paid Flushing Airport 618,167 Lawrence Street 361,148 :-~e:adet·l Lake Lots 1,295~049

Total No. of Cars Parked 2,274,364

Attendance at Exhibits 2 A:eril 222 1964 to September 5, 1964: Daily Average Cumulative Count

Industrial Area: in Thot:sands in Thousands made bl *Bell Telephone ') ' --z;-893-- S.:1mpling ... o *Electric Power & Light 19 2539 Meters *Gas Pavilion 13 1754 Sampling General Electric 41 5635 Meters

*Johnson Wax 13 1777 Estimate *Pepsi-Cola 28 3767 Meters American Express 16 2175 Heters

*American Interiors 3 ... 04 Meter Better Living Center 23 28Lf8 Meter

~'(Clairol 3 467 ~~eter

*Continental Insurance 7 886 Meter *Du Pont 11 1547 Meter

Dynamic Maturity l 196 Meter *Equitable Life Assurance 10 913 Estimate *General Cigar 6 825 Meter *House of Good Taste 3 392 Meter

IBM 28 3841 Estimate Juli-Mar Farms Less }2 49 Meter Parker Pen 12 1288 Estimate

*RCA 6 835 Meter *Rheingold 7 922 Estimate *Scott Paper 18 1315 Sampling

Seven Up 4 542 Meter *Sinnnons 3 354 Meter Singer 8 1089 Estimate

*Billy Graham 11 1460 Meter ·Boy Scouts 5 739 Meter Masonic 4 567 Estimate Mormon Church 19 2566 Meter

*Protestant Center 9 1280 Meter

Transportation Section: Antique Rent-A-Car 7 958 l1eters

*Auto Thrill Show 3 358 Meters Ford 37 5089 Meters General Motors 93 12715 Meters Sinclair 33 4527 Meters Transportation & Travel 23 3103 Estimate

*U.S.Rubber 6 802 Meters Chrysler 67 9147 Meters Hall of Science 16 1329 Estimate S .K.F .Industries 3 448 Heters Underground House 3 461 Meters Greyhound at Fair 10 1365 Estimate So cony-Mobil 18 2400 Estimate

-Continued-

·' • ...

To: Executive Committee Date~ September 15, 1964 Ftom: Erwin Witt

. ~ubject: Summary Report of World's Fair Attendance

Attendance at Exhibits, April 22,

Federal & States: *Federal *Illinois

'*Missouri Net-T York City

*New York State *His cons in *Hollywood, U.S.A. 1:Maryland '~.Montana

*New England New Hexico

*Oregon West Virginia Long Island R.R.

International Area: China Hong Kong Korea Pakistan SHed en

~"Sv1iss Sky Ride Thailand Vatican

*African Pavilion *Caribbean Pavilion Belgian Village

*Greece Guinea Indonesia Ireland

~'cJordan

,'cLebanon Malaysia Mexico (Rest.) Pavilion #2 Horocco Philipp::.nes Sudan

*SHiss Pavilion U .A.R. (Egypt) Venezuela West Berlin Christ~an Science Hall of Fre~ Enterprise Sermons From Science 2,000 Tribes

Lake Area: ,'cAerial Tm1er Ride

Dancing Haters ,''}lonor ail 1:F1ume Ride

Ha\·Jaiian Pavilion Pup;:>et Show Hax Museum Jaycopters Continental Circus

~'l·laroda Ent:erprises *Santa Haria

American Cavalcade

1964, to Se?tember · 5, 1964 Daily Average Cumulativ~

in Thou&ands in Thousands 25 3371 14 1854 10 1424

6 49 32

2 3 2

16 1 1 5 2

9 30 11 10 17 29 18 78

2 8 8

21 l 4

10 2 ' ~f

L;.

3 10

3 6

lJ ll ll

') ~

5 3 2

l

8 12

l L:.

2 l 1 l 2

824 6688 43J.l

324 09 254

1886 197 82

419 243

1194 4125 1563 1313 2353 3927 2407

1C737· 273

lC~: :2 270

2891 100 278

1317 300 371 530 83

388 559

1122 V'-.·0

2&9 1205 1478

369 7!J.-O 407 277

121 186

1921 1093 1595

157 593 225 118

95 192 157

* Confidential

(a) :.;emo:

(Cont 1 d.)~ Count

made by Estimate Heters Estill'.ate

· Neters Estimate Estimate Meters Estimate :-~eters

Estimate Meter Heter Estimate Est bate

Sa~pling

Estimate Sampling Estimate Estimate 1-~etcrs

Estimate Heters Heters Estimate 11eter Estimate Estimate 1-:Leter :Sstimate Kecer Estimate Heter Estimate Estimate Sampling Esti:::.ate Estimate Estimate Sampling Estimate Meter Eeter Heter Estimate

Estimate Meters Meters Meters Meters Meters Heters Estimate Heter Heter Heter Estimate

Subm•y - ~·:illcts Point & lllth ::>i:ce.::~

L. I. R. R. 33.7% of W.F.~ttcndance

7. 01~ oi H. F .At: r:end.,nce

(a) Days on >vhich Hets & Jets played at Shea St<.1.diuo are omitted.

-2-

l)o '1'0: EXECUTIVE OOMMITrEE DATE: OCTOBER 3, 1964

FROM: SUBJECT:

ERWIN WITT SUMMARY REPORt OF WORLD'S FAIR ATTENDANCE

~orld's Fair Attendance, April 22, 1964 to September 30, 1~:

Number of Admissions: Paid Free A~~re~ate

Gate 1 - Subway and L.I.R.R, 10,594,'831 2,379,427 12, 74,2511

Gates 3 & 4 - lllth St. 3,286,365 773,868 4,060,233

Gates 5 & 6 - Meadow Lake 4, 732,474 487,741 5! 220,215

Gate 7 - Rodman Street 3,900,195 728,263 4,628,458

Gate 8 - Lawrence Street 1,335,804 333,256 1,669,060

Other Gates 866,948 1,067,768 1, 934,716

Total Number of Admissions 24 1 716 1617 5,770.323 30 1 486 1 940

·Automobile Parking, April 22, 1964 to September 30, 1964;

'Number of Cars: Flushing Airport Lawrence Street Meadow Lake Lots

Total No. of Cars Parked

Paid bb8,'818 389,528

1,388,583

2,446,929

Attendance at Exhibits, April 22, 1964 to September Daily Average in Thousands

2 Industrial Area: All State Properties American Express

*American Interiors *Bell System Better Living Center Chunky Corp.

*Clairol *Coca-Cola *Continental Insurance *DuPont

Dynamic Maturity Eastman Kodak

*Electric Power & Light *Equitable Life Assurance

Formica *Gas Pavilion *General Cigar *General Electric Hall of Education

*House of Good Taste IBM

*Johnson Wax Jul i-Mar Farms NCR Parker Pen

*Pepsi-Cola *RCA *Rheingold

Schaefer *Scott Paper Seven-Up

*S ilTGllons Singer Travelers Westinghouse

*Billy Graham Boy Scouts Masonic Mormon

*Protestant Center Russian Orthodox

Transportation Section: Antique Rent-A-Car

*Auto Thrill Show Chrysler Pavilion Ford Pavilion

Less

16 3

35 20

9 4

21 6

12 1

36 19

8 5

12 6

40 9 3

27 13

than 1 7 9

27 6 7

12 16

4 2 8 3

14

10 ·s 4

18 9 3

7 3

63 37

-continued-

26, 1964: Cumulative in Thousands

366 2,538

440 5,606 3,226 1,~50

568 3,335

996 1,825

235 5,680 2,976 1,245

750 1,920

948 6,365 1,490

455 4,313 2,085

53 1,100 1,439 4,280

965 1,075 1,845 2,495

594 385

1,194 535

2,190

1,634 800 638

2,895 1,445

510

1,100 398

9,989 5,811

•

Count made bx

Special sampling Meter Meter Sampling Meter Special sampling Meter Meter Meter Meter Meter Special sampling Meter Estimate Estimate Sampling Meter Meter Special sampling Meter Estimate Estimate Meter Special sampling Estimate Meter Meter Estimate Special sampling Sampling Meter Meter Estimate Estimate Special sampling

Meter Meter Estimate Meter Meter Estimate

Meter Meter Meter Meter paqe l

"' TO: EXECUTIVE COMMITtEE DATE: OCTOBER 3, 1964 PROI: ERWIN WITT SUBJECT: SUMMARY REPORT OF WORLD'S FAIR ATTENDANCE

1964 to Se tember 26, 1964 (cont'd. : Dai y Average Cumulative Count

Trans£ortation Section: in Thousands in Thousands made by General Motors 90 14,191 Meter Greyhound at Fair 17 2,675 Special sampling Hall of Science 10 1,646 Estimate Sinclair Pavilion 31 4,926 Meter SKF Pavilion 4 492 Meter Socony Mobil 18 2,840 Estimate Transportation & Travel 21 3,300 Estimate Underground Homes 4 615 Meter

*U. S. Rubber 5 866 Meter

Federal & States: Alaska 12 1,940 Special sampling

*Federal 25 3,966 Estimate *Hollywood 3 396 Meter *Illinois 13 2,130 Meter

Long Island R.R. 2 375 Estimate Louisiana 18 2,820 Special sampling

*Maryland 4 650 Estimate Minnesota 6 1,015 Special sampling

*Missouri 10 1,540 Estimate *Montana 2 291 Meter *New England 14 2,208 Estimate

New Jersey 15 2,390 Special sampling New Mexico 1 215 Meter New York City 6 965 Meter

*New York State 47 7,463 Estimate Oklahoma 15 2,420 Special sampling

*Oregon Less than 1 93 Meter West Virginia 3 482 Estimate

*Wisconsin 31 4,950 Estimate

International Area: *Africa Pavilion 2 350 Meter Austria 15 2,445 Special sampling Belgian Village 2 380 Meter

*Caribbean 8 1,230 Estimate Central America 5 785 Special sampling China 9 1,385 Sampling Denmark 11 1,675 Special sampling France 9 1,490 Special sampling

*Greece 20 3,098 Estimate Guinea Less than 1 110 Estimate Hong Kong 29 4,620 Estimate India 20 3,215 Estimate Indonesia 8 1,300 Meter Ireland 10 1,528 Estimate Israel 8 1,265 Special sampling Japan 22 3,410 Estimate

*Jordan 2 332 Meter Korea 11 1, 716 Sampling

*Lebanon 3 548 Estimate Malaysia 4 620 Meter Mexico /Fl Pavilion 10 1,630 Special sampling Mexico /12 Restaurant Less than 1 102 Estimate Morocco 3 405 Estimate Pakistan 9 1,433 Estimate Philippines 10 1,655 Sampling Polynesia 9 1,475 Special sampling Sierra Leone 2 240 Estimate Spain 18 2,910 Special sampling Sudan 8 1,255 Estimate Swedish 17 2,615 Estimate

*Swiss Pavilion 8 1,266 Estimate *Swiss Sky Ride 27 4,300 Meter

Thailand 18 2,796 Estimate U .A .R. (Egypt) 9 1,450 Estimate Venezuela 10 1,510 S8111pliog West Berlin 11 1,670 Estimate

continued

TO: EXECUTIVE COMMITTEE DATE: OCTOBER 3, 1964 FROM: ERWIN WITT SUBJECf: SUMMARY REPORT OF WORLD'S FAIR ATTENDANCE

Attendance at Exhibits, April 22, 1964 to September

Memo:

International Area: Christian Science Hall of Free Enterprise International Plaza Sermons From Science 2,000 Tribes Vatican City

Lake Area: American Cavalcade

Daily Average in Thousands

3 5

42 3 2

77

1 Amphitheatre, Inc. (Closed)

*Aerial Tower Ride Less than 1 Continental Circus Less than 1 Dancing Water 1 Florida Pavilion 17

*Flume Ride 8 Hawaiian 11 Jaycopter, Inc. 1 ~roda Enterprises Less than 1 '*Monorail 13 Puppet Show 1

*Santa Maria 1 Texas Music Hall (Closed) Wax Museum 4

*Confidential

26, 1964 (Cont'd.): Cumulative Count

in Thousands made by 412 Meter 838 Meter

6, 625 Special sampling 467 Meter 307 Estimate

12,228 Meter

181 Estimate 102 Meter 125 Estimate 129 Meter 198 Meter

2, 710 Special sampling 1,260 Meter 1,735 Meter

235 Estimate 119 Meter

2,088 Meter 172 Meter 211 Meter

99 Meter 644 Meter

Subway - Willets Point & 11lth Street L.I.R.R.

33.4% of W.F.Attendance 7.0% of W.F.Attendance

Days on which Mets & Jets played at Shea Stadium are omitted,

page 3

FIRST 25 PAVILIONS

IN ORDER OF THEIR ATTENDANCE

APRIL 21 TO JULY 6, 1965

%Of *Daily *Cumulative Total Paid Average Method Of Public Or

Attendance Attendance Attendance Counting Confidential

1 General Motors 4,803 60 62 Meter Public

2 Vatican City 4,287 54 56 Meter Public

3 New York State 3,464 43 45 Estimate Confident ia 1

4 General Electric 3,208 40 42 Meter Public

5 Ford 3,132 39 41 Meter Public 6 Chrysler Pavilion 3,041 39 40 Meter Public

7 Bell System 2,469 31 32 Meter Public

8 Florida Pavilion 2,345 30 30 Estimate Confidential

9 IBM 2,197 28 29 Meter Public 10 Pepsi Cola 1,822 23 24 Meter Confidential

11 Federal 1,560 19 20 Sampling Confidential

12 Coca Cola 1,476 19 19 Meter Confidential

13 Sinclair Pavilion 1,383 17 18 Meter Public

14 Better Living Center 1,305 16 17 Meter Public

15 Swiss Sky Ride 1,215 15 16 Meter Public

16 DuPont 1' 151 14 15 Meter Confidential

17 Wisconsin 1,100 13 14 Estimate Confidential

18 Johnson Wax 1,064 13 14 Meter Public

19 Hong Kong 1,050 13 14 Estimate Public

20 Illinois 1,005 13 13 Meter Confidential

21 Hall of Science 1,004 13 13 Estimate Public

22 Swedish 978 12 13 Estimate Public

23 Electric Power & Light 966 12 13 Meter Confidential

24 Florida Citrus Water Ski Show 935 12 22 Estimate Confidential

25 Gas Pavi 1 ion 830 10 11 Sampling Confidential

* In Thousands

'N>: FROM: SUBJECl':

EXECUTIVE COMMITTEE HERBERT PAYNE SUMMARY REPORT OF WORLD'S FAIR ATTENDANCE

World's Fair Attendance, April 21, 1965 to July 13, 1965

Number of Admissions:

Gate 1 - Subway and L. I. R. R. Gates 3 and 4 - lllth St. Gates 5 and 6 - Meadow Lake Gate 7- Rodman St. Gate 8 - Lawrence St. Other Gates

Total Number of Admissions

Estimated Number of Admissions by Periods:

Open to Noon 12:01 to 6:00PM 6:01 to Closing

Total - As Above

Automobile Parking, April 21, 1965 to July 13, 1965

Number of Cars:

Flushing Airport Lawrence St. Meadow Lake Lots

Total Number of Cars Parked

Attendance at Exhibits, April 21, 1965 to July 13, 1965

Daily Opening Average To Noon To Industrial Area: In (000) 12 Noon 6:00 PM

American Express 10 *American Interiors Less than 1 Bar Green Buffet Less than 1 Bell System 33 412 1,642 Better Living Center 17

*Chunky Corp. 4 *Clairol 6 *Coca Cola 20 *Continental Insurance 4 *DuPont 15 233 629 *Dynamic Maturity Less than 1 14 48 *Elec, Power & Light 13 161 549 *Equitable Life Assurance 4 38 130 Formica 3 *Gas Pavilion 11 111 560 *General Cigar 5 41 251 General Electric 42 *House of Good Taste 2

IBM 29 Johnson Wax 14 Pan American Hwy. Rides 1 25 72 Pal'k.w Pen 5 '_H, 238 *Peps i"Cola 24

*RCA 8 *Rheingold 4 *Scott Paper 10

DATE: JULY 26, 1965

Paid

3,601,823 1,339,653 1,922,588 1,227,707

498,787 273,624

8,864,182

4,879,103 3,293,779

691,300

8, 864, 182

Paid

189.525 149,722 575,587

914,834

6:00 PM Cumulaw To tive In

Closins ~0002'

851 56· 51

696 2,75Q 1,4!56 . 29'8' 53~,

1,645, ... '361/'

409 1,211 ' 14 16.

348 1,058, 149 317

262 113

24 150 ·:

DATE: JULY 26, 19~5 ,, to: FR01: SUBJEC'rl

EXECUTIVE COMMITTEE HERBERT PAYNE SUMMARY REPORT OF WORLD 1 S FAIR ATTENDANCE

World's Fair Attendance, April 21, 1965 to July 13, 1965 (Contd.) , I

Industrial Area: (Contd.)

*Seven .. Up *Simmons

Singer *Travelers *Billy Graham

Boy Scouts Masonic Mormon Protestant Center Russian Orthodox (6 weeks)

Transportation Section:

Daily Average In (000)

5 1 4 7 2 5 2

11 5 2

Antique Rent~-Car 5 Auto Thrill Show 2 Chrysler Pavilion 42 Ford Pavilion 42 Genera 1 Motors 64 Hall of Science 13

*Port of N. Y. Authority (Heliport) 2 Sinclair Pavilion 19 SKF Pavilion 2

*transportation and Travel 10 Underground Homes 5

*U. S. Rubber 5 *U. S. Space Park 7

Federal and States:

*Federal *Hollywood *Illinois Long Island R. R. Maryland

\\Minnesota \\Missouri \\Montana *New England

New Mexico New York City

*new York State West Virginia ~isconsin (1)

International Area:

*Africa Pavilion Belgian Village China Greece (8 weeks) Hong Kong Ireland

*Israel

21 2

13 2 9

9 5 9

Less than 1 6

46 6

14

3 11

5 12 14

9 1

Opening 6:00 PM Cumula-To Noon To To tive In

12 Noon 6:00 PM Closing (OOOt_

104 8

28 49 26

300 81

57

770 1,343

22

66 151

319 18

192 16

134 39

32 102

63

68

174 58

122 234 103 310 314

212

1,749 2,896

96

352 239 311

1,056 104 699 143

487 321

196 572 253

483

109 18

59 115 58

309 65

132

954 1,128

37

98 88

139

362 35

232 40

184 41

78 224 119

199

387 84

355 564 209 398 187 919 460 68

401 156

3,415 3,473 5,367 1,133

155 1,562

189 864 450 393 601

1,737 157

1,123 199 726

805 401 771

44 516

3,884 515

1,200

306 898 435 671

1,160 750

96

(1) Revised Wisconsin figures based on their corrected estimates.

Count Made By

Meter Meter Estimate Meter Meter Meter Meter Meter Meter Sampling

Estimate Meter Meter Meter Meter Estimate Estimate Meter Estimate Estimate Meter Meter Estimate

Sampling Meter Meter Sampling Sampling

Meter Estimate Estimate Estimate Meter Estimate Estimate Estimate

Meter Meter Estimate Estimate, Estimate Estimate Estimate

Page 2 of 3

' l • ,, ~

TO: EXECUTIVE COOliTTEE HERBERT PAYNE

DATE: JULY 26, 1965 Jl'R(J{: SUBJECT: SUMMARY REPORT OF WORLD'S FAIR ATTENDANCE

World's Fair Attendance, April 21, 1965 to July 13, 1965 (Contd.)

International Area: (Contd.)

Japan - Jetro Japan - JEA Jordan Korea

Daily Average In (000)

9 5 5 6 1 Malaysia (6 weeks)

Morocco Less than 1 5 1

Pakistan *Polynesia Swedish Swiss Sky Ride Thailand Venezuela West Berlin Christian Science Hall of Free Enterprise Sermons From Science (11 weeks) 2000 Tribes Vatican City

Lake Area:

13 17

8 6 7 2 2 3 1

57

American Cavalcade (Carousel) 1 BFE - Aerial Tower Ride Less than 1

(11 weeks) Chun King Continental Park

*Florida Pavilion 30 *Florida Citrus Water Ski Show 23

(7 weeks) Flume Ride (6 weeks) 7

*Hawaiian 6 Jaycopter, Inc. Less than 1

'i!Maroda Enterprises 2 Monorail 8 Puppet Show 1 Santa Maria 1 Wax Museum 2

* Confidential

Opening 6:00PM Cumula-Te Noon To To tive In

12 Noon 6:00 PM Closi~ (000)

62 2

11

7

60 61

14

1.9

15

71

13

297 37 31

60

445 294

132

72

23

917

161

426

52

117 16 35

38

176 132

50

23

30

210

116

186

28

785 407 449 476

55 77

450 105

1,068 1,415

681 487 576 153 196 228 114

4,762

106 53

2,604 1,127

292 507

25 190 683

89 93

131

MEMO: Subway - Willets Point and lllth Street 28.4% of W. F. Attendance

L. I. R. R. - 6.0% of W. F. Attendance

Days on which Meta and Jets played at Shea Stadium are omitted.

Count Made By

Estimate Sampling Meter Estimate Meter Estimate Estimate Meter Estimate Estimate Meter Estimate Estimate Meter Meter Estimate Meter Meter

Estimate Meter

Estimate Estimate

Estimate Meter Meter Meter Meter Meter Meter Meter

Page 3 of 3

.. TO: FROM: SUBJECX:

EXECUTIVE COMMITTEE HERBERT PAYNE SUMMARY REPORT OF WORLD'S FAIR ATTENDANCE

World's Fair Attendance, April 21, 1965 to July 27, 1965

Number of Admissions:

Gate 1 - Subway and L. I.R. R. Gates 3 and 4 - lllth St. Gates 5 and 6 - Meadow Lake Gate 7 - Rodman St. Gate 8 - Lawrence St. Other Gates

Total Number of Admissions

Estimated Number of Admissions by Periods:

Open to Noon 12:01 to 6:00PM 6:01 to Closing

Total - As Above

Autmnobile Parking, April 21, 1965 to July 27, 1965

Number of Cars:

Flushing Airport Lawrence S t • Meadow Lake Lots

Total Number of Cars Parked

Attendance at Exhibits, April 21, 1965 to July 27, 1965

Daily Opening Average To

Industrial Area: In ~000) 12 Noon

American Express 11 *American Interiors Less than 1

Bar Green Buffet Less than 1 Bell System 34 493 Better Living Center 18

*Chunky Corp. 4 *Clairol 6 *Coca Cola 20 *Continental Insurance 5 *DuPont 16 282 *Dynamic Maturity Less than 1 17 *Elec. Power & Light 13 192 *Equitable Life Assurance 4 44

Formica 3 *Gas Pavilion 12 145 *General Cigar 5 50 General Electric 44

*House of Good Taste 2 IBM 30 Johnson Wax 14 Pan American Hwy. Rides 2 30 Parker Pen 5 61

·.'..-Pvl:' :~ i. 4 G·_·,~a 26 "•ttGA 8 *Rheingold *Scott Paper ll

Noon To 6:00 PM

1, 961

763 53

656 191

691 301

90 287

DATE: AUGUST 6, 1965

Paid

4, 324,504 1 ,560, 286 2,393,639 1,563' 873

613' 350 328,205

10,783,857

5,889,049 4,072,276

822,532

10,783,857

Paid

248,582 181 '042 704,202

1' 133' 826

6:00 PM Cumula-To tive In

Closin~ ~0002

1,065 65 65

875 3,329 1,784

368 631

1, 994 454

496 1,541 16 86

397 1, 245 194 429

320 320 1,156 137 488

4,277

Count Made B;l

Meter Meter Estimate Meter Meter Estimate Meter Meter Meter Meter Meter Meter Estimate Estimate Sampling Meter Meter

-·· 153 .... '·Metef·: . , 2, 963 Sampling ..• , •. 1,370 Meter

30 150 Estimate 176 524 sampUns

2,555 Meter 778 Meter. 368 Est:liua

1,059 sampt ..

.. 6

TO; !XEOUTIVB COMMITTEE DATE: AUGUST 6, 1965 FROM: HBIBER'l' PAYNE SUBJECJ.': SIJMMARY REPORT OF WORLD'S FAIR ATTENDANCE

World's Fair Attendance 1 A2ril 211 1965 to Jul:z: 27 1 1965 (Contd.)

Daily Opening 6:00PM Cumula· Average To Noon To To tive In Count·

Industrial Area: (Contd,) In ~0002 12 Noon 6:00 Pl'1 Closins ~000~ Made Bz *Seven-Up s 125 233 155 513 Meter *Simmons 1 10 73 22 105 Metet Singer 4 437 Estimate

*Travelers 7 684 Meter *Billy Graham 3 32 149 73 254 Meter

Boy Scouts 5 69 306 154 529 Meter Masonic 2 31 127 67 225 Meter Mormon 11 371 384 362 1,117 Meter Protestant Center 6 94 379 74 547 Meter

Trana2ortation Section&

Antique R.ent .. A-Car 5 70 274 154 498 Estimate Auto Thrill Show 2 189 Meter Chrysler Pavilion 43 4,185 Meter Ford Pavilion 43 913 2,083 1,169 4,165 Meter General Motors 67 1,596 3,526 1,398 6,520 Meter llall of Science 15 1,428 Estimate

*Port of N. Y. Authority (Heliport) 2 25 117 47 189 Estimate Sinclair pavilion 20 1,929 Meter SKF Pavilion 2 227 Estimate

*Transportation and Travel 11 1,090 Estimate Underground Hqmes 5 424 113 537 Meter

*U. S . Rubber 5 78 292 103 473 Meter *U. S. Space Park 8 194 406 190 790 Estimate

Federal and States:

*P'ederd 22 380 1,294 433 2,107 Sampling *Hollywood 2 21 127 41 189 Meter *Illinois 14 233 859 293 1,385 Meter

Long Island R. R. 3 18 180 53 251 Sampling Maryland 9 874 Sampling

"'Missouri 10 164 603 229 996 Meter "'Montana 5 49 398 50 497 Estimate *New England 10 961 Esti~n&te

New Mexico 4 364 Estimate New York City 6 629 Meter

*New York State 49 4,766 Estimate West Virginia 6 620 Estimate

*Wisconsin 14 1,410 Estimate

International Area:

*Africa Pavilion 4 39 257 99 395 Meter Belgian Village 11 121 682 273 1,076 Meter China 6 77 343 171 591 Estimate Greece (10 weeks) 12 861 Estimate Hong Kong 14 1,371 Estimate Ir~1and 9 78 604 239 921 Estimate

*Israel 1 111 Estimate Japan - Jetro 9 919 Estimate Japan - JEA 5 512 Samplip.g Jordan 6 547 Meter Korea 6 72 344 138 554 Estimate

Page 2 of 3

TO: BXBCUTIVE COMMI'rEEE DATE: AUGUST 6, 1965

PitCH: HERBERT PAYNE SUB..JBcr: SUMMAllY REPORT OF WORLP' S FAIR ATTENDANCE

World's Fair Attendance, April 21, 1965 to July 27, 1965 (Contd.)

Daily Opening 6:00 PM Cumu1a-Average To Noon To To tive In Count

International Area: (Contd.) In ~000~ 12 Noon 6:00PM Closin~ ~0002 Made B;l

Malaysia (8 weeks) 1 4 51 23 78 Meter

Morocco Less than 1 15 36 41 92 Estimate

Pakistan 6 551 Estimate

*Polynesia 1 8 75 48 131 Meter

Swedish 13 1,264 Estina te

Sltiss Sky Ride 17 1,680 Estimate

Thailand 8 70 540 214 824 Estimate

Venezuela 6 72 368 162 602 Estimate

West Berlin 7 701 Estimate

Christian Science 2 184 Meter

Hall of Free Enterprise 2 16 157 59 232 Meter

Sermons From Science (12 weeks) 3 292 Estimate

2000 Tribes 1 22 91 28 141 Meter

Vatican City 59 5,767 Meter

Lake Area:

American Cavalcade (Carousel) 1 121 Estimate

BFE - Aerial Tower Ride Less than 1 28 37 65 Meter

(13 weeks) Chun King Continental Park

*Florida Pavilion 32 3,175 Estimate

*Florida Citrus Water Ski Show 24 1,219 324 1,543 Estimate

(9 weeks) Flume Ride (8 weeks) 7 20 222 155 397 Estimate

*Hawaiian 6 618 Meter

Jaycopter, Inc, Less than 1 30 Meter

~roda Enterprises 2 218 Meter

Monorail 9 90 522 244 856 Meter

Puppet Show 1 107 Meter

Santa Maria 1 16 63 34 113 Meter

Wax Museum 2 150 Meter

* Confidential

MEMO: Subway - Willets Point and 111th Street 27.4% of W. F. Attendance

L, I. R. R. - 6.0% of W. F. Attendance

Days on which Meta and Jets played at Shea Stadium are omitted.

Page 3 of 3

TO: FROM: SUBJECT:

EXECUTIVE COMMITTEE HERBERT PAYNE PRELIMINARY ATTENDANCE RECORD

Herewith are attendance figures for:

Hours

8AM to 9AM 9 AM to 10 AM

10 AM to llAM llAM to 12 N 12 N to lPM 1 PM to 2PM 2PM to 3PM 3PM to 4PM 4PM to 5PM 5PM to 6PM 6PM to 7PM 7PM to 8PM 8PM to 9PM 9PM to 10 PM

10 PM to llPM llPM to 12M

Total Paid Admissions

Total Admissione 1965 Fair Season to Date

DATE: AUGUST 9, 1965

FRIDAY. AUGUST 6, 1965 SATURDAY, AUGUST 7, 1965 SUNDAY, AUGUST 8, 1965

No. of Patrons Friday Saturdal Sundal;:

2,675 3,999 2,961 12,882 17,096 10,820 27' 195 31,177 28,329 29,852 30,330 19,359 20,414 18,502 18,286 11' 745 13,880 16,693 8,517 9,926 12,009 5,019 6,770 8,986 5,453 6,216 8,802 2,738 5,579 3,805 3,872 6,097 2,169 3,332 5,190 1,962 2,069 4,708 1,373 1,811 2,150 702

740 730 70 88 139 9

138 2402 162 2489 136 2335

12,233,107 12,395,396 12,531,931