worldhealth organization westernpacific region...a4 format (21 cm x 29.7 cm) 14.8 cm x 21 cm a5 21...

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PUBLICATION AND INFORMATION PRODUCTS STYLE GUIDE

RegionPacificWesternOrganizationWorld Health

1

This is the style guide for WPRO publications and information products. All designers working on WHO WPRO publication and information products should use this as reference for design and layout. Templates and further guidelines are also available. For more information on WPRO publications guidelines, please contact [email protected]

INTRODUCTION

3

WPRO LOGO

4

The WHO WPRO logo

The logo for the World Health Organization Regional Office for the Western Pacific (WPRO) should only be used on materials endorsed by WPRO.

It should be presented as per guidelines here. This is essential to maintain a consistent presentation of our identity.

Do not alter, rotate or modify the logo. It should never be recreated. Do not obstruct the logo.

Three versions: The three versions of the WPRO logo are Blue, Black and White on a dark background (see above).




C: 95 M: 25 Y: 0 K:0R: 0 G: 147 B: 213

C: 0 M: 0 Y: 0 K: 100R: 100 G: 100 B: 100 WHITE

White logo on a black or dark background.

LOGO

5

Size and spacingLeave “exclusion zones” around the logos (at least 1cm width distance) around the logos to ensure they maintain visual impact.

Also the minimum logo size is 3cm (the smallest size at which the logo is still legible in print and on screen)

For other sizes, no less than 1/4 width of logo.


1cm

1cm1cm

1cm


OTHER LOGO

1cm

6

Clear space should be equal on all sides. This ratio of space should be applied to the logo in all sizes and for all co-branded applications.


of Red Cross and Red Crescent Societie sInternational F ederation


USE OF THE LOGO – SIMPLE RECOMMENDATIONS

option 2

option 1

Do not alter, rotate or modify the logo. It should never be recreated. Do not obstruct the logo. Only use the official logo files.

7

Geneva

Example 1 Example 3

Example 4

Example 2

• Do not add text or element• Do not separate emblem from text

• Do not mix the logo with a complex background

• Only white, WPRO blue or solid black should be used

• Note the position and colour when set alongside partners’ logos should favour the WHO logo.

8

WHO WPRO official logos in different languages

WHO WPRO official logos for different country and regional offices within the Western Pacific region.

All WHO logos are provided in different formats: JPEG, EPS, BMP; other formats can be supplied on request.

Do not alter, rotate or modify the logo. It should never be recreated. Do not obstruct the logo. Only use the official logo files.


9

COLOUR PALETTE

10

Primary colour palette: hex, RGB and CYMK codes

Specific colour combinations

Extended colour palette

C: 86M: 61Y: 0K: 0

C: 100M: 0Y: 100K: 0

C: 15M: 100Y: 80K: 0

R: 0G: 102B: 204

R: 0G: 159B: 79

R: 199G: 31B: 58

R: 0G: 147B: 213

R: 57G: 181B: 74

R: 241G: 90B: 58

R: 0G: 174B: 239

R: 141G: 198B: 63

R: 255G: 194B: 14

R: 116G: 206B: 226

R: 203G: 219B: 42

R: 255G: 242B: 0

C: 90M: 25Y: 0K: 0

C: 75M: 0Y: 100K: 0

C: 0M: 80Y: 84K: 0

C: 100M: 0Y: 0K: 0

C: 50M: 0Y: 100K: 0

C: 0M: 25Y: 100K: 0

C: 50M: 0Y: 10K: 0

C: 25M: 0Y: 100K: 0

C: 0M: 0Y: 100K: 0

C: 100M: 0Y: 0K: 0

C: 100M: 0Y: 100K: 0

C: 50M: 0Y: 0K: 0

C: 50M: 0Y: 50K: 0

C: 75M: 0Y: 0K: 0

C: 75M: 0Y: 75K: 0

C: 25M: 0Y: 0K: 0

C: 10M: 0Y: 0K: 0

C: 25M: 0Y: 25K: 0

C: 10M: 0Y: 10K: 0

C: 85M: 0Y: 85K: 0

C: 65M: 0Y: 65K: 0

C: 45M: 0Y: 45K: 0

C: 20M: 0Y: 20K: 0

C: 10M: 0Y: 10K: 0

C: 0M: 0Y: 100K: 0

C: 0M: 0Y: 75K: 0

C: 0M: 0Y: 50K: 0

C: 0M: 0Y: 25K: 0

C: 0M: 0Y: 10K: 0

11

FONTS

12

Consistent fonts across our communications help brand recognition. This helps people recognize. WHO publications and communications as part of the same family and gives our products a professional look and feel.

News Gothic MT (bold, regular, italic) • DIN OT (bold, medium, regular, italic, condense, condense medium, light, light italic)

PT Sans (bold, regular, italic, narrow, narrow regular) • Calibri (bold, regular, italic, light italic, light )

DIN OT Sample (10pt) “leading size 13pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta estius, si arum nesedio nseque cullabo. nam

PT Sans (10pt) “leading size 12pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam faccus ea ilia et omnime nos re non etum et estius, si arum nesedio nseque cullabo. nam autemperum qui berepro

News Gothic MT (10pt) “leading size 13pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, et estius, si arum nesedio nseque cullabo. nam

Calibri (10pt) “leading size 12pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta ecaborrum faccus ea ilia et omnime nos re non etum et

Primary typeface

13

Times New Roman (Regular, Italic, Bold)

Sample (8pt) “leading 9.6pt” *Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta ecaborrum

Minion Pro (Regular, Italic, Medium, Semi Bold)

Sample (8pt) “leading 9.6pt” *Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta ecaborrum

Secondary typeface

Text: fonts, alignment, line spacing

Line spacing

The vertical line spacing or leading for body text no less than 12pt

14

Example of a possible range of various font sizes and weights for structuring information in a document.

Title 46ptTitle 25ptSubtitle 28pt Subtitle 15pt

Subhead 18pt Subhead 15ptBody text / Page number/Table/figure/graphs 11pt Body text / Page number/Table/figure/graphs 10ptCaption 8pt Caption 7pt

Header 7pt Footer 6pt

15

PAPER SIZES

16

Frequently used formats and specs

A4 format (21 cm x 29.7 cm) 14.8 cm x 21 cm

A5

21 cm x 14.8 cm

The A4 format is recommended for reports, training manuals, country profiles, etc. We also use A5 for special formats.

17

GRAPHS AND FIGURES

18

Graphs and figures sample

• Recommended font size 10pts• Avoid combining red and green. Avoid combining blue and yellow. For further information please check “Accessible Publishing at WHO”

titl e

Source: ABCDE book, 2002

Y-ax

is sc

ale

legend

gridline

Figure 1. Tuition and fees in public universities, 2001

data label

plot area border

X-ax is tit le

X-ax is l abels

University

School A School B School C School D School E

Undergra duate

US$ 600

US$ 500

US$ 400

US$ 300

US $ 43 0

US $ 33 0

US$ 200

0

US$ 100

Gradua te

*For electronic version “web file” use Alternative text (ALT text). For information please check “Accessible Publishing at WHO”.

Figure sample. Text here

19

Table sample

• Recommended font size 10pts• Source recommended text size Sample (8pt) “leading 9.6pt”• Avoid combining red and green. Avoid combining blue and yellow For further information please check “Accessible Publishing at WHO” (http://intranet.wpro.who.int/homes/

tpl/Documents/3F%20Guidance%20on%20Accessible%20Publishing%20at%20WHO.pdf)

Table sample. Text here

COUNTRY/AREA

Western Pacific Region

Philippines 65 3.1 104 4.9 70 3.3 192 8.5 199 8.7

lorem ipsum dolor 65 3.1 104 4.9 70 3.3 192 8.5 199 8.7

lorem ipsum dolor 145 934 61 291 48 490 21 088 10 794



lorem ipsum dolor 37.5 2 5.0 0 4 9.9 1 2.4

TOTAL 145 934 61 291 48 490 21 088 10 794

Source: Text here

*For electronic version “web file” use Alternative text (ALT text). For information please check “Accessible Publishing at WHO”.

20

OVERVIEW OF ACTION AREAS AND DOMAINS

ACTION AREA ACTION DOMAIN

1. FACILITY LEVEL: Improving hospital planning and management

1.1 Accountability • Institutional governance structure and processes• Regulatory compliance

1.2 Efficiency • Patient management• Supply and logistics management

1.3 Quality • Clinical governance structure and processes• Patient safety

1.4 Equity • Service coverage and access• People-centred service models

1.5 Sustainability and resilience • Infrastructure management• Institutional learning and renewal

2. SYSTEM LEVEL: Improving hospital planning and management

2.1 Goal – Hospitals as a path to UHC • Links with primary health care• Links with non-state providers

2.2 Institutional arrangements • System-level governance• Service planning

• Recommended font size 10pts• Source recommended text size Sample (8pt) “leading 9.6pt”• Avoid combining red and green. Avoid combining blue and yellow For further information please check “Accessible Publishing at WHO” (http://intranet.wpro.who.int/homes/

tpl/Documents/3F%20Guidance%20on%20Accessible%20Publishing%20at%20WHO.pdf)*For electronic version “web file” use Alternative text (ALT text). For information please check “Accessible Publishing at WHO”.

21

PAGINATIONPreliminary pages have lower-case Roman page numbers

• Title page• Copyright + disclaimer + cataloging (behind title page)• Table of contents (list of chapters, figures and tables)• Foreword or Preface• Acknowledgments• List of contributors• List of abbreviations• Executive summary

Main pages have Arabic page numbers

• Chapters• References or bibliography• AnnexesInside back cover and back cover

The suggested order of elements for your publications is as follows:

22

TITLE PAGE

i

– TITLE– LOGO

iii

CONTENTS

vii

EXECUTIVE SUMMARY…

INTRODUCTION

……

1

AGEBLINSIDE B

ANK PACK COVER,

ANNEXES

57

–

CHAPTER 5

––

49

BACK COVER

– LOGO– BAR CODE + ISBN

SIDE FRONT COVER,

BLIN

ANK PAGE

BACK TITLE PAGE

LIST

– CATALOGING

– COPYRIGHTEMIALCSID –R

vi

– CONTRIBUTORS

OR– ABBREVI

ATIONS

BLANK PAGE

ORLAST PAGE

64

BLANK PAGE

REFERENCES

OR

56

BIBLIOGRAPHY

48

END OF CHAPTER 4

v

ACKNOWLEDGEMENTSORF OREWORD

iv

PREFACE

FRONT COVER

)

SPINE

– TITLE

– ILLUSTRATION(S

– LOGO

23

PHOTOS AND CREDITS

24

Photos and creditsIt is best to use WHO images from the Regional Office or WHO photo library ([email protected]). Photo credits should be added at the copyright page, in this format:

Photo credits: WHO/Name of photographerPhoto credits: ©Nameofphotographer

©WHO ©W

HO

Quality: Images in high resolution. A minimum resolution of 300 pixels for an image. Preferred file formats are TIFF, EPS or JPG; avoid GIF and PNG.*For electronic version “web file” use Alternative text (ALT text). For more information please check “Accessible Publishing at WHO”.

Example 1Example 2

25

MARGINS AND COVERS

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31


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