World Winter Masters Games,

Slovenia – Bled 2010

REPORT

GENERAL OVERVIEW

First World Winter Masters Games

Host City: BLED

7 sports, 7 venues, 19 competitions, 42 countries, 3.000 participants

6 competition days

750 staff involved

MARKETING - Communication

Newsletters to target group of more then 10.000 sportsmen

cooperation with international federations such as FIS, IBU, FIFA, CARHA, IMC which sent further newsletters or distribute other information

Webpage in 6 languages 3 press conferences Facebook group

Facebook Webpage Newsletter

SPORTS

7 sports and 7 venues 6 competition days Medal ceremonies after the end of last race / match Approximate number of participants:

ALPINE SKIING: 1300 BIATHLON: 100 CROSS COUNTRY SKIING: 600 ICE HOCKEY: 400 FUTSAL: 300 NORDIC COMBINED: 60 SKI JUMPING 200

MEDICAL

Medical team present at every venue

Doctor, medical personnel, vehicle

Additional medical staff at the ski jumping venue

NO heavy injuries, NO transfers to hospitals

MEDIA COVERAGE

Media coverage before and after the Games International press (Russia, Italy, Finland, Germany,

Austria, Canada, FIS newsletter, Biathlon World, FOX sport,...)

4 press releases sent to international media Slovenian press:

3 press conferences more then 100 articles in main Slovenian newspapers websites TV coverage in prime time News

Many journalists present at the Games Special interest on “stars” – Matti Nykenen, Jure Kosir

OPENING AND CLOSING CEREMONY

Opening ceremony in Bled on first day of the Games more then 1000 sportsmen on Bled Olympic plaza presentation of the sports thru presentation of Slovenia speeches special transportation to and from opening ceremony after party

Closing ceremony in Kranjska Gora part of the event Hit Universe of fun speeches and concert special transportation

Gala dinners (for Alpine skiers, for Ski jumpers and one for all others)