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Software Lifecycle Services | #TEC37November 20, 2015

Angie HillerDean Romero

Mike Taylor

Senior Manager, Cisco AlliancePractice Manager, Lifecycle & Software ServicesVice President, Information Technology

Measures of Success

Business Outcomes

Cisco Software

Cisco ONE

Value Summary

AGENDA

Increased customer loyalty and revenues

Superior Customer

Service

Reduced Costs

Higher Productivity

Demand for Expanded Business Capabilities

Measures of Success

Software Challenges

Managing software

licenses is burdensome and time consuming

IT spending is often

unpredictable, costly and inflexible

Difficult to operate

multiple “point” solutions and integrated

software strategies

Technology acceleration

slow due to delayed adoption rates

Need to accelerate technology adoption to maximize software value and drive business outcomes

Everything Cloud Ready

ChoiceVirtualized

Cloud managedContinuous delivery

Intercloud

User Experience First

Delight customersEnd-to-end

Intuitive, immersive and consistent user experience

Consumption Flexibility

Premise to cloudPerpetual, subscription and utilityTransparent and flexible licensing

Simple and Open

Automation/application awareConverged infrastructure

Open developmentDevnet ecosystem

Cisco Software Strategy

Flexible purchase

options that provide predicable costs

Ability to port the

software licenses to other physical and

virtual devices

Stay current with

ongoing innovation

Focus on business

outcomes

Software Solutions

Introducing Cisco ONE

Cisco ONEA LA CARTE, SEPARATELY

PRICED ITEMS

SOFTWARE LICENSE TIED TO

HARDWARE

NO PURCHASE OPTIONS

SKUS FOCUSED ON BUSINESS

OUTCOMES

SOFTWARE LICENSE

PORTABILITY

PERPETUAL, SUBSCRIPTION LICENSES; ELA

Current ModelCisco ONE

Cisco ONE DomainsCISCO ONE FOR DATA CENTER CISCO ONE FOR WAN CISCO ONE FOR ACCESS

SecurityThreat Defense for Data Center

ASA, ASAv

Threat Defense for WANASA, ASAv, Cloud

Identity Services for AccessISE, ISEv

Applications Multi-Tenant Converged Fabric Intercloud Fabric WAN Collaboration Campus Fabric Advanced Mobility

Services

Foundation Foundation for Networking

Foundation for Compute Foundation for WAN Foundation for

SwitchingFoundation for

Wireless

Infrastructure and OS

NetworkingNexus 3K, 5K, 6K, 7K, 9K, 1KV, MDS

9000

ComputeUCS

WANISR, ASR, CSR

SwitchingCatalyst 2K, 3K, 4K,

6K, ISE

WirelessWLC, MSE, AP, ISE

Note: Infrastructure software (e.g., operating system) is included with each device and not sold as part of Cisco ONE Software.

Cisco ONE FeaturesCISCO ONE FOR DATA CENTER CISCO ONE FOR WAN CISCO ONE FOR ACCESS

Advanced Security

Threat Defense for Data CenterFirepower Services for ASA/FP, ASA Security

Context, ASA Security Plus, ASA Botnet Traffic Filter, CSMx, FSMC

ASA 5585, FP, FS

Threat Defense for WANFirepower Services for ASA, Security Context,

Security Plus, Botnet Traffic Filter, CSM, FSMC/Cloud Web Security Essentials

ASA, FS

Identity Services for AccessISE Plus

ISE

Advanced Applications

Data Center FabricSAN Enterprise; Prime

DCNM-SAN; VDC; MPLS; FCoE

Enterprise Cloud Suite

PSC; UCSD; UCS Perf Mgmt; VACS (w/ N1KV

Adv)

WAN CollaborationUC License; TDM Gateway / CUBE; UC Apps /

CME/SRST

Campus FabricIP Services ; Full L3

Routing, Virtualization (VRF, EVN) IS-IS, WCCP,

Multicast

Advanced Mobility Services

CMX; WIPS

Foundation

Foundation for Networking

FabricPath; VDC; OTV/LISP; LAN

Enterprise; PI Lifecycle; PI Assurance; Prime DCNM-LAN; Energy

Mgmt

Foundation for Compute

PSC Foundation; UCSD Foundation; Intercloud

Fabric; N1KV Essentials; UCS Perf

Mgmt Foundation; UCS Central; Energy Mgmt

Foundation for WANSEC License; TrustSec, MACSec, IOS VPN, IOS IPS, IOS ZBFW, CWS Connector, SSL VPN; APP License;

AVC, MPLS, WAAS, FNF, etc; Prime vNAM; PI Lifecycle/PI Assurance; Energy Mgmt

Foundation for Switching

IP Base ; TrustSec, MediaNet,

StubRouting, Converged Access, FNF, WireShark, VSS, ISSU;

PI Lifecycle; PI Assurance; ISE Base;

Energy Mgmt

Foundation for Wireless

WLC AP ; MSE Base; PI Lifecycle; PI Assurance;

ISE Base

Infrastructure and Base OS

NetworkingNexus* 3K, 5K, 6K, 7K,

9K

ComputeX86, UCS

WANISR, ASR

SwitchingCatalyst* 2K, 3K, 4K, 6K

WirelessWLC, AP

An iPhone Example

What Where How

Collaboration Security

Application Foundations

Data and Analytics

TransactionalPerpetual | Subscription

Volume Based

Enterprise Agreements

Intercloud

Network, Compute, Storage(Cisco ONE Software)

Cisco Enterprise Software Model

Cisco ONE Software BenefitsAcross the entire lifecycle

* Requires software support service

PURCHASE

Outcome driven

Simplified purchase

Better together pricing, lower TCO

DEPLOYMENT

Access to ongoing innovation*

Improved management

REFRESH

Lower cost due to license portability*

1Requires an active Software Support Services (SWSS) contract on the Cisco ONE Software Suite2Enterprise License Agreements (ELAs) are available as a buying program for purchasing software from Cisco. Cisco ONE can be purchased through an ELA, as can other software from Cisco. Cisco ONE should be considered a product, while ELAs are a buying program.

Value Proposition for Customers

SOFTWARE SUITES• Logical product bundles to address the most common customer scenarios• Greater value—more features, better together pricing• Reduced complexity—single line item for the software suite

INVESTMENT PROTECTION1

• Software licenses portable across hardware refresh cycles• Ability to migrate licenses from physical devices to virtual machines• Peace of mind that software investments today will last into the future

ONGOING INNOVATION1• Access to newly developed features and products included into software suites• Expansion of software suites through Cisco acquisitions of companies/products

FLEXIBLE LICENSING• Subscription licensing to smoothly distribute customer’s spend over time• Enterprise Agreements2 offer greater discounts to customers willing to commit• Option to buy perpetual via classic model remains (not taken away)