world waterpark association - 2014 presentation
TRANSCRIPT
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Generating RevenueGenerating RevenueDavid D. MitchellDavid D. MitchellProcurement ManagerProcurement ManagerLas Vegas NevadaLas Vegas NevadaOctober 2014October 2014
Identifying Trends Items to maintain COS Top sellers -Trends 2013-2014 Small Spaces Store Layout & Foot Traffic
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Generating Revenue
What is a trend?What is a fad?Who drives a trend?Who offers the best direction?
Retail Stores, Expo’s & Shows, and Magazines
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Identifying trends
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Cost of Sales (COS)
What is my actual Cost of Sales?How do I maintain my cost of sales?How do I know my best sellers?How to create an ordering system.
• Candy• Sunglasses• Jewelry• Aqua Socks or Flip Flops • Beverages & Snacks• Impulse Buys• Keep the cash wrap clean and clutter free
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Top sellers for COS
• Limited Retail Space• Purchase the “grab in go” Candy and Snacks
• Towels, Sunscreen, Aqua Shoes, and Jewelry• Magnets and Bottle openers• Lollipop tree with plush – perfect for kids• Suits, Tops and T’s can hang on walls• Package Deal
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Small Spaces
Life Guard Souvenir Apparel T-shirts/Tanks Beverages Cabana Towels and add-onsNeon Jr apparelT-shirts, Hoodies, TanksSurf and X Sports JewelryLove Pink
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Top Sellers & Trends