world tourism forum lucerne 2013_creating a common future_the keys for sustainable destinations -...
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Creating a common future: the keys forsustainable destinations - Myanmar
Phyoe Wai Yar Zar
President Myanmar Marketing Committee
Joint Secretary General Myanmar Tourism Federation
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Sustainability: Strengths
Renowned friendliness of its people
Substantial cultural and natural heritage
reflected in a Diversity of tourism products
and destinations
Genuine hospitality and spiritual values
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Flagship Tourist Destinations
Yangon
Mandalay
Bagan Inle Lake
Golden Rock Pagoda
Ngapali Beach
Cultural-Historical
Spiritual-Pilgrimage
Nature Ethnic/Community
Study
Recreation/leisure
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Demand vs. supply for hotels
Insufficient measures to interpret, protect and
conserve heritage sites and buildings
Poor waste management
Weak and ineffective stakeholder engagement in
planning processes
Dearth of tourism-related research
Lack of human, technical and financial resources to
improve tourism planning
Sustainability: Challenges
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Responsible Investment in Hotels and related
Tourism
Actionable responsible tourism policy, its
aims and action points
Implementable Tourism Master Plan
Sustainability: Opportunities
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Tourism is a national priority sectorBroad-based socio-economic development
Maintain cultural diversity and authenticity
Conserve and enhance PAs & environment
Compete on product richness quality
Health, safety and security of visitors
Strengthen institutional capacity
Trained and rewarded workforce
Minimize unethical practices
Myanmar Responsible Tourism Policy:
mission and guiding principles
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Myanmar Responsible Tourism Policy:
Strategic Programs
1. Strengthen
institutionalenvironment
2. Build human
resource capacity
3. Safeguards &
destinationplanning
4. Develop quality
products & services
5. Improve
Connectivity &
infrastructure
6. Build Image,
position & brandGender,environme
nt,
partnerships
Innovativefinancing,
regionalcooperation,
accessfordisability
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Thanks very much!
Myanmar the place to be