world surf league 360/vr - ragan communications · world’s best surfers. world’s best waves....

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World surf league 360/vr

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Page 1: World surf league 360/vr - Ragan Communications · World’s best surfers. World’s best waves. World’s most desirable destinations. How do we bring the beach to our fans?

World surf league

360/vr

Page 2: World surf league 360/vr - Ragan Communications · World’s best surfers. World’s best waves. World’s most desirable destinations. How do we bring the beach to our fans?

174 Global

Events

2237+ Surf

Athletes

800+Live broadcast

hours annually

The World Surf League is the sole

governing body and league for professional

surfing globally, consisting of:

World’s best surfers. World’s best waves.

World’s most desirable destinations.

Page 3: World surf league 360/vr - Ragan Communications · World’s best surfers. World’s best waves. World’s most desirable destinations. How do we bring the beach to our fans?

How do we bring the beach

to our fans?

Page 4: World surf league 360/vr - Ragan Communications · World’s best surfers. World’s best waves. World’s most desirable destinations. How do we bring the beach to our fans?

WSL 360

Video/VR • Narrative (storytelling)

- Samsung

Surfing in Tahiti

• Snackable (short form)

- Digital Domain Tahiti

- Behind the Scenes

(Gear 360)

SAMSUNG SURFING IN TAHITI

3 Million Views

16 Million Views

5.3 Million Views1.4 Million Views

Page 5: World surf league 360/vr - Ragan Communications · World’s best surfers. World’s best waves. World’s most desirable destinations. How do we bring the beach to our fans?

Production tips

• Have a subject / shot list

• Be flexible

• Closer the better

• Editing takes time

• Distribute via social

• Test new ideas

Page 6: World surf league 360/vr - Ragan Communications · World’s best surfers. World’s best waves. World’s most desirable destinations. How do we bring the beach to our fans?

THANK YOU