world of learning
TRANSCRIPT
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@amuzogameswww.amuzo.com amuzo
ENGAGEMENTWORLD OF LEARNING CONFERENCE
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
WHAT DO WE DO?
Amuzo harnesses the power of play to engage, educate and inspiremobile audiences around the world
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Bournemouth based casual game studio
One billion app sessions and counting
No.1 apps in 150 countries(97% of all iOS stores)
LEGO have been our largest client since 2006
@amuzogameswww.amuzo.com amuzo
WHO IS AMUZO?
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‘Play to Learn’ focusing on:
Sales and Product training
Compliance training
Recruitment / onboarding
Special projects
@amuzogameswww.amuzo.com amuzo
PROJECT #P2L
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Generation Y was born between 1980 and the early 1990s
By 2018 over half the UK working population will befrom Generation Y
Millennials love training and development
@amuzogameswww.amuzo.com amuzo
WE ARE TARGETING GEN Y
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
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Over 91% own a smartphone
18% increase in time spent on mobile over desktop last year
82% of time spent on mobile devices is accessing Apps
96% have an account on at least one social network
Engaging and social mobile content is the key to success
@amuzogameswww.amuzo.com amuzo
HOW DO YOU COMMUNICATE WITH GEN Y?
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@amuzogameswww.amuzo.com amuzo
2014, Internet Advertising Bureau UK (Gaming Revolution Report)
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
POINT OF ENGAGEMENT
Offer the following content at the Point of Engagement
A challenge with measurable success
Content with aesthetic / sensory appeal
A subject / activity of interest (includes novelty)
The ability to try again, repeatedly
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@amuzogameswww.amuzo.com amuzo
PERIOD OF ENGAGEMENT
During the Period of Engagement enhance this with:
Gaining new or enhanced skills and / or knowledge
Regular feedback on progression (praise)
Direct control / interaction
Social inclusion
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What do you think the most requested game feature is in LEGO Games?
The ability to ‘level up’
The ability to play together
The possibility of beating your friends
@amuzogameswww.amuzo.com amuzo
QUESTION
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What do you think the most requested game feature is in LEGO Games?
The ability to ‘level up’
The ability to play together
The possibility of beating your friends
@amuzogameswww.amuzo.com amuzo
GAINING NEW OR ENHANCED SKILLS
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@amuzogameswww.amuzo.com amuzo
RE-ENGAGEMENT
To maximise Re-Engagement offer:
A reward for returning
The potential completion of a goal / sub goal
The opportunity to ‘be lucky’ during their next experience
Social challenge
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After each game the player is prompted to act on what they have experienced
Every time they play, the more obvious the decision to act becomes
The next step in their education is immediately accessible in just one click
@amuzogameswww.amuzo.com amuzo
THE CALL TO ACTION
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
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@amuzogameswww.amuzo.com amuzo
ENGAGMENTWORLD OF LEARNING CONFERENCE