world newspaper congress 11: session sustainability, mattias höjer Åsamoberg
TRANSCRIPT
63rd WORLD NEWSPAPER CONGRESS
Session: Sustainability Title: Centre for Sustainable Communications Speaker: Mattias Höjer, Åsa Moberg
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
Centre for Sustainable Communications
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Mattias Höjer, Åsa MobergCentre for Sustainable Communications
KTH Royal Institute of TechnologyStockholm
Centre for Sustainable Communications
Page 27 March 2011
Centre for Sustainable Communications
Page 37 March 2011
and some others
Centre for Sustainable Communications
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Four Strategic Areas:
People– People, practices and behaviour in a sustainable ICT society
Centre for Sustainable Communications
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Four Strategic Areas:
Cities – sustainable solutions for ICT in cities
Centre for Sustainable Communications
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Four Strategic Areas:
Impacts – Sustainability impacts of ICT and media
Centre for Sustainable Communications
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Four Strategic Areas:
Methods and Tools – Methods and ICT-tools for sustainability assessments
Climate impact of media and ICT
0100200300400
TV Printed media PCsOther E&M hardwareFixed telecomMobile telecomData centers
Mt C
O2-
eq
Content distribution life cycle
Environmental impacts of printed newspapers
Environmental impacts of printed newspapers
Environmental impacts of printed newspapers
Environmental impacts of electronic newspapers
Environmental impacts of electronic newspapers
Environmental impacts of electronic newspapers
Environmental impacts of electronic newspapers
Environmental impacts of electronic newspapers
Which one is better?
It depends….
What makes a difference?
Electronic newspapers• Energy• Devices used for many purposes• Life time of devices• Recycling
Printed newspapers• Energy• Number of pages• Number of readers per printed copy
Key issues• Benefit/reason for reading • Substitution
Publishers contribution
Greener production – Energy efficient processes– Less waste, chemicals and ink– Efficient distribution– Demands on suppliers - in all supply chains
Less production/other production– Less wasted copies– Shared subscription – Substitution, either e-version or printed version
Content– Professional coverage of new developments– Critical and knowledge-based coverage of
environmental assessments– Coverage of lifestyle and environment
Centre for Sustainable Communications
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What can media do about environmental sustainability - and still do business?
Centre for Sustainable Communications
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Thank you!Visit us at: cesc.kth.se
cesc.kth.se
Centre for Sustainable Communications
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Mattias Höjer• E-mail: [email protected]• Tel: +46-8-790 64 51
Åsa Moberg• E-mail: [email protected]• Tel: +46-8-790 8514
Centre for Sustainable Communications
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CESCs partners