Building an agile business with NO FEAR and global success like “Angry Birds”

Mark Mueller-Eberstein is the best selling author of “AGILITY: Competing and Winning in the Tech-Savvy

Marketplace” and “NO FEAR: Leading an army of Digital Cowboys”

Mark is the CEO of Adgetec Corporation and Professor at Rutgers University

Twitter: MarkMEberstein

What happened to Mickey Mouse?

• Disney: 50 years of winning with animation

• “Toy Story” and Pixar changed the game and won every year….

At least “the big” can control distribution… or not?

• Napster and iTunes for music…

• App Store (and Bit torrent) for applications…

• Amazon for content

• eBay, Taobao etc. for “things”….

… what next will change and be far more efficient soon…?

Tomorrow will be very different… The world has changed and will change even faster

Information, collaboration and knowledge sharing across organizational and generational boundaries are essential

IT is the enabler and the tool (“AGILITY”)

Success is determined by the people and their capabilities to leverage and adopt

– Technical challenges are relatively small and options are plenty

– IT capabilities can be procured relatively easily

– Organizational and cultural challenges are key obstacles

Your competitors of tomorrow are racing ahead today.

AGILITY Competing and

Winning in the Tech Savvy Marketplace

By Mark Mueller-Eberstein

AGILITY Competing and

Winning in the Tech Savvy Marketplace

By Mark Mueller-Eberstein

NO FEAR Leading an Army

of Digital Cowboys

AGILITY Competing and

Winning in the Tech Savvy Marketplace

By Mark Mueller-Eberstein

NO FEAR Leading an Army

of Digital Cowboys

How to win a billion customers

NO FEAR: The PlayStation Generation

• People who grew up with mobile technologies, the internet and social media expect their leaders to be inspiring, responsible and open.

• They are more community-oriented and international than earlier generations.

• They are the first to adopt new phenomena and inventions.

• They constantly generate new innovations.

• They use their networks to solve problems efficiently and in an innovative manner, provided their interest is piqued.

• This generation is of vital importance to companies.

Digital Cowboys are the super stars of the PlayStation Generation

Born after 1985 (1990 in China)

Grew up with the Internet

They are globally connected and willing to move

They access “data” anywhere and anytime

They are openly questioning and testing their leaders

The leader role has changed …

■ The leader is a producer

■ Authenticity & your personal brand

■ The battles, your experts & new insights are on the frontline

… FEAR CANNOT HOLD YOU BACK

Technology choices can make or break the company Agile companies – agile technology Competent to internalize new issues

Technology is the most profound driver of all these changes

(as it was with electricity, steam power, combustion engine….)

The “arguments” are the same… most new technologies not leveraged first…

but rejected by most

Building IT the way Digital Cowboys expect it

The impact of consumerization

Simplicity wins

We don’t want “technology”; we want stuff to just work

The tools at work have to be as easy to use as the tools from home—iPads, smartphones, Facebook, Amazon

IT Infrastructure has to support mobile devices, personal PCs and consumer “apps” & experiences

• Takes advantage of innovation and technology

• Continuously optimizes and re-invents

• Is authentic and trustworthy

• Has all levels and functions constantly engaged with the frontline (customers)

• Is “always on” and “always responsive”

• Leverages the best resources for a given task or project

Outsourcing is not about reducing cost but reaching scale and leveraging expertise

Ensure to “bind/hold/hire” people who really get and support your vision; independent if their current role or function is “core” to your business

• Attracts the best people

The organization of the future

Thank You! Contact: MarkME@adgetec.com Twitter: MarkMEberstein