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10 Inspiring Books

THE PUBLISHERHenry Luce and His American Century

by Alan Brinkley

From acclaimed historian Alan Brinkley, a riveting biography of Henry Luce, one of the great media visionaries of the 20th century: A man who, as the founder of Time, Fortune, and Life magazines, played a key role in shaping Americans’ understanding of the modern world – and in so doing, helped create the modern world as we know it. Here is one of the unvarnished portrait of one of the last century’s most prescient innovators — a story of unqualified ambition and its cost.

TATA LOG Eight Modern Stories from a Timeless Institution by Harish Bhat

From steel to beverages and from supercomputers to automobiles, Tata companies have broken new ground and set new standards of excellence over the past two decades. TATALog presents eight riverting and hitherto untold stories about the strategic and operational challenges that Tata companies have faced, and the forward thinking and determination that have raised the brand to new heights.

THE REINVENTORS How Extraordinary Companies Pursue Radical

Continuous Change

by JASON JENNINGS

Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 companies around the world that had been cited as great examples of reinvention. The fresh insights they discovered became Jenning’s “reinvention rules” for any business.

THE BUTTERFLY GENERATIONA Personal Journey into the Passions and Follies of

India’s Technicolour Youth by Palash Krishna Mehrotra

Palash Krishna Mehrotra paints a compelling, no-holds-barred portrait of young urban Indians today, and the world of new money, opportunity and accelerated change that they inhabit. Told in vivid kaleidoscopic detail, The Butterfly Generation is the story of one man and one generation. How do Indians in the age group of 25 to 35 reconcile their disparate worlds? How does the author himself reconcile them?

ONE CLICK Jeff Bezos and the rise of amazon.com by Richard L. Brandt

Amazon’s business model is deceptively simple: make online shopping so easy that customers won’t think twice. It can be summed up by that button on every page: ‘Buy now with one click.’ Through interviews with Amazon employees and competitors, One Clickcharts Bezo’s rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.

CONFESSIONS OF AN ADVERTISING MAN by David Oglivy

David Oglivy was considered the “Father of Advertising” and a genius by many of his high-profile clients. Confessions of an Advertising Man is the essential guide to modern advertising and has become an international bestseller translated into 14 languages.

WHATCHA GONNA DO WITH THAT DUCK? And Other Provocations, 2006-2012

by Seth Godin

Seth Godin is best known for the daily burst of insight he provides every morning, rain or shine, via Seth’s Blog. Collected here are six years of his best, most entertaining and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly.

THE CLICK MOMENTSeizing Opportunity in an Unpredictable World by by Frans Johansson

In the story of every company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. Johansson shows the action we can take to create such click moments, open ourselves up to chance encounters, and harness the forces of success that follow.

THE GREAT GAME OF BUSINESSThe Only Sensible Way to Run a Company by Jack Stack & BO Burlingham

The Great Game of Businessis the story of how Jack Stack and his team achieved Springfield Remanufacturing Corporation’s miracle turnaround, and how you can learn from their success. SRC was a near-bankrupt sub-division of a conglomerate in the early 1980s but today it’s one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago.

STEVE JOBS

by Walter Isaacson

Based on more than forty interview with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors and colleagues — this book chronicles the rollercoaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revelousionized six industries: personal computers, animated movies, music, phones, tablet computing and digital publishing.

There is no bigger pleasure than reading an inspiring book and talking about it! Love to connect

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by Joby Joseph,

Chief Executive, Color Doppler Media