workshop - shoot for the stars #bpcw11
DESCRIPTION
Slides from the workshop: 'Shoot for the Stars - all 4 stars, to be precise' at Building Perfect Council Websites 11, 14 July 2011 #BPCW11TRANSCRIPT
Gold Sponsors:
Hosted by:
Workshop:Shoot for the Stars
David Miller, COO, TERMINALFOURJames Hall, Web Development Officer, Gedling Borough Council
Co-Chairs:Dan Jellinek, Editor, E-Government BulletinMartin Greenwood, Director, Socitm Insight Programme
TERMINALFOUR Presentation to ComhairleBuilding Perfect Council Websites
‘Shoot for the Stars - all 4 Stars, to be precise’David Miller
COO TERMINALFOURJames Hall
Web Development Officer Gedling Borough Council
TERMINALFOUR’s Focus
• Established in 1996• Specialise in Web Content Management• Over 300 clients• Focus on Local Government & Higher
Education• 100+ Local Gov (UK & abroad),
Central Gov / Gov Agency clients• Dublin, Boston & London Offices• 100% Open Product Architecture• Designed for large scale rollout• Focus on Ease of Use for all
TERMINALFOUR in a nutshell ….
We make it really easy for organisations to deliver and manage very large, highly
devolved, multilingual Websites, Intranets and
Extranets
4
The Challenge for Local Authorities (and others….)
Greater Demand Less Resources
Reduced / re-allocated budgets
Merging Councils, Teams and responsibilities
Greater Citizen Demand for Online Services
In spite of these challenges…
Local Authorities Still Seek….
…SOCITM ‘4 Star’ Rating
SOCITM Criteria for a ‘4 Star’ Rating
• Useful Content– Information– Links elsewhere– Currency (Up-
to-date)– News value– Transactions– Participation
• Usability – Use of A to Z list– Ease of Search– Ease of
Navigation– Use of Location– Accessibility– Resilience
Ease of use for key stakeholders:1. Visitors:
• Look.... Do... Leave2. Content Authors:
• Add once... Use many places3. Platform owners:
• Available, accessible & secure4. Service providers:
• Ease of service introduction / change
What TERMINALFOUR believes this means...• Strategy
– Have a vision for the website– Make it easy to use for ‘All’ users– Make it ‘Task’ focused– Keep it ‘Current & Relevant’– Make it measurable
• Platform– Out of the box– Works for Communications and IT alike– Open (data and API)– Specific Modules– Mobile ready/friendly/out of box
• Experience– Leverage the knowledge of a ‘Community’– Tried and tested ‘Processes’– Ongoing ‘Support & Development’
Strategy +
Platform +
Experience
= 4 Stars
TERMINALFOUR Site Manager Platform
A platform for both Communications and IT
Communications like …• Devolved content creation and
authoring • “Direct Edit”• Multi-level control of page,
section or site etc • Find, organise, choose and
reuse content • Setup new websites, sections,
pages with brand consistency• SEO tools built in• Deferred publishing• Manage multi-language sites
IT teams like …• Browser-based administration• Integration into SharePoint and back-
end systems• Easy setup of new websites, sections,
pages• Open Platform, Browser independent• Metadata management for SEO• Integration with AD and LDAP• Logging, reporting, review and version
roll-back • Accessibility compliance• Powerful, flexible workflow• Self-service Web forms• Analytics• 100% API
Focus on community: You’re not alone....
• Learn from contemporaries: – How are they using their WCMS– Common lessons/mistakes– Active user feedback
• R&D: Open Source Ethos of product development:– Always moving forward– Expose Information / Open Data
Community Standards / Best practice:– A basis for communications – A basis for measurement
Focus on task....
Focus on personalised experience
Focus on simplicity....
Focus on Sharing the experience, vision… and cost…
‘On the Road to 4 Star’ – James Hall, Gedling Borough Council