WORKSHOP. RESOURCE MOBILIZATION Resource Mobilization involves: Fundraising, and income generating activities FUNDRAISING INCOME GENERATING ACTIVITIES.

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  • WORKSHOP

  • RESOURCE MOBILIZATIONResource Mobilization involves: Fundraising, and income generating activities

    FUNDRAISINGINCOME GENERATING ACTIVITIES

  • FUNDRAISINGConcept of FundraisingWhy Fundraise? Purpose of FundraisingSurvival Tactics in FundraisingProcess of successful FundraisingPrinciples of FundraisingFundraising StrategyIdentifying Sources of FundsAddressing different stakeholdersFunding TechniquesIncome generating Activities

  • Concept Of Fundraising

    Fundraising is a component of resource mobilization.Fundraising is giving people the opportunity to give. Its a process whereby resources are transferred from those able to give to those in need to receive.

  • Why FundraiseDiversify and increase the number of different income sources the organisation has.Develop and expand, or consolidate and maintain, the existing workforce and programme or service.Reduce financial dependency on funds received from any one source or any international funding agency.Enhance long term organisational sustainability.Promote the organisation Member recruitment

  • Survival Tactics in FundraisingKnow your mission- Do not compromise your valuesLong-term fundraising has to be plannedEffective internal and external communicationInvesting in its own growthMaking friends- Fundraising is friend raising Building relationships with community and supportersServicing the funders and sustaining their supportIt is not a one off attempt- it takes timeFocus on why you need the funds.Leadership is key

  • Process of Successful Fundraising

  • Principles of FundraisingEducateAskUse personal approachUnderstand the donors point viewSeek ethical donorsSay thank youInvest time and money in retaining donorsMaintain a good reputationBe accountable and transparent

  • Ask with Direction$ 1$ 5$ 250Provides 3 meals per dayProvides accommodation for a weekEducates a child for a whole year

  • Pyramid of Donors

    Large Donations

    Donations

    Regular Committed Giving

    Repeat Gifts

    First Gifts

  • Fundraising strategy

    Main Issues to considerFunds for todayFunds for tomorrowFunds for the future

  • Identifying Sources Of Funds1. Foreign Donorsa) Outside The Country b) Inside The Country2. Corporations/Businesses3. Government4. Institutions and NGOs5. Individuals

  • Addressing Different StakeholdersDeveloping a case for supportThe Case must: Catch the Eye Warm the Heart Stir the MindThe case is an expression of the cause, or a clear, compelling statement of all the reasons why anyone should consider making a contribution in support of advancing an NGOs vision to meet a need. A reality of fundraising is that no one has to say yes in response to a call for help. It is up to the NGO to attract and persuade support.

  • Raising Money From Foreign DonorsIdentifying donors area of values and interestsKnowledge of donors application requirements and deadlinesKnowledge of operation of international umbrellasMoney flow

    E.g.IHEUHAMU

  • Raising Money From Business CorporationsApproachResearch Why should they give you money? What can you give the business?Face-to-face approachIdentify contact personsSet up a meeting

  • Raising Money From Local CommunityVoluntary support services in kindCost SharingSpecial EventsOffering services to the community for a payCooperating with similar organisations to cut costsFor example hiring services

  • Raising Money From IndividualsAsk- How?Face-to-face meetingsPrepare Eye- catching literature

  • Fundraising TechniquesANNUAL FUND CURRENT INCOME (Today)Direct mail appealsDebit orders/pledgesMembership FeesSpecial EventsCompetitions (raffles)Selling servicesSelling productsDonor or supporter clubs (Friends of )The internetPayroll deductions

  • Fundraising TechniquesSPECIAL GIFTS PROJECTS AND CAPITAL CAMPAIGNS (Tomorrow)Project proposals (Corporations, Foundation, Trusts, Foreign Sources)Face-to-face negotiationsMatching grantsCapital campaigns

  • Fundraising TechniquesDEFERRED GIVING ENDOWMENT (the future)Wills and bequestsEndowmentsInsurance policiesUnit Trusts

  • INCOME GENERATING ACTIVITIESConsider the organisations strength- Assets and capitalConsider the environmentConsider low risk venturesInvolve beneficiaries, given their capability

  • THANK YOU.Questions

    *

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