workshop business model canvas universitas indonesia oleh arry rahmawan
TRANSCRIPT
Mengenal dan Mengoptimalkan
BUSINESS MODEL
CANVAS
UI Incubate 2017Universitas IndonesiaSenin, 17 April 2017
Arry RahmawanFounder, CerdasMulia Institute & SignifierGames.comInstructor, Direktorat Inovasi & Inkubator Bisnis UI
ARRY RAHMAWANEntrepeneur – Lecturer - Author
Aktivitas :• Founder, CerdasMulia Institute• Founder, SignifierGames.com• Founder, PortalStudentpreneur.com• Lecturer, Universitas Indonesia• Author, Studentpreneur Guidebook
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Penulis bukuStudentpreneur Guidebook
2014Lulus IPK cum laudeIPK S1 3.78 dan S2 4.00
Customer Relationship
Mengenal dan Mengoptimalkan
BUSINESS MODEL
CANVASUI Incubate 2017Universitas IndonesiaSenin, 17 April 2017
Arry RahmawanFounder CerdasMulia Group
Berdasarkan pengamatan….
Business Plan Pitching / Competition
Build BusinessIdea
DISCUSSION
Risk of Failure
Length of business plan
Proses yang relevan…
Business Plan Pitching / Competition
Build ‘Real’ Business
Idea
Business Model*
Validation
Yes
No
Iterate
Business Model(Model Bisnis) ?
Model Bisnis adalah penjelasan mengenai bagaimanasebuah organisasi MEMBUAT, MENYALURKAN, sertaMENDAPAT KEUNTUNGAN dari nilai tambah / valueyang diberikan.
MenciptakanValue Menyalurkan Value
ORGANISASI BISNIS
KONSUMEN / PELANGGAN
MendapatKeuntungan
Product/Service
Revenue(Rp)
Gambaran Sederhana Business Model
BUSINESS MODEL
CANVAS?
Alat bantu untukMEMETAKAN dan
MENGANALISIS Model Bisnis
9BuildingBlocks
Case Study: SignifierGames.com
Ide Dasar:
“Permainan untukmembantu pemahamankonsep yang sulit / kompleks”
Partner 1Partner 2Partner 3…
Segment 1Segment 2Segment 3…
Proposition 1Proposition 2Proposition 3…
Activity 1Activity 2Activity 3…
Resource 1Resource 2Resource 3…
Channel 1Channel 2Channel 3…
Relationship 1Relationship 2Relationship 3…
Cost 1Cost 2Cost 3
…
Stream 1Stream 2Stream 3
…
Offering CustomersInfrastructure
Customer Segments
Siapa pihak yang coba kamu bantu? Bagaimana detil pihak yang ingin dibantu?Keyword : PAIN, PROBLEM, NEEDS
“PAIN” nya adalah institusi yang kesulitan dalam mengajarkan hal
– hal kompleks di bidangnya.
Ø Dimensi Segmen:Ø Institusi PendidikanØ Korporat
Ø Institusi yang ingin dapatmenanamkan pemahamankompleks dengan lebih efektifdan menyenangkan
Partner 1Partner 2Partner 3…
Proposition 1Proposition 2Proposition 3…
Activity 1Activity 2Activity 3…
Resource 1Resource 2Resource 3…
Channel 1Channel 2Channel 3…
Relationship 1Relationship 2Relationship 3…
Cost 1Cost 2Cost 3
…
Stream 1Stream 2Stream 3
…
Institusipendidikan
Perusahaan/ Korporat
Value Proposition
Apa yang Anda tawarkan untuk membantu customer segment mengurangi masalah mereka?Keyword : CURE, DIFFERENTIATION, UNIQUENESS
Membuat “Serious Game” untuk Beberapakonsep Kompleks yang dapat di White Label
Strategic Sourcing Management Game
Project Management Game
Membuat pelatihan bagaimana cara membuatgame - “How to Design you Own Serious Game”
Partner 1Partner 2Partner 3…
Activity 1Activity 2Activity 3…
Resource 1Resource 2Resource 3…
Channel 1Channel 2Channel 3…
Relationship 1Relationship 2Relationship 3…
Cost 1Cost 2Cost 3
…
Stream 1Stream 2Stream 3
…
Institusipendidikan
Perusahaan / Korporat
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Channel
Bagaimana solusi yang Anda ciptakan (value proposition) bisa sampai ke customer?Keyword : ATTENTION, INTEREST, DELIVERY
Grabbing Attention & Interest
-- Masukkan buku OMGdiAmazon--
Grabbing Desire & Action
Grabbing Desire & Action
Partner 1Partner 2Partner 3…
Activity 1Activity 2Activity 3…
Resource 1Resource 2Resource 3…
Relationship 1Relationship 2Relationship 3…
Cost 1Cost 2Cost 3
…
Stream 1Stream 2Stream 3
…
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Customer Relationship
Bagaimana caranya agar customer loyal dan membeli solusidari Anda berkali - kali?Keyword : LOYALTY, FANATICS, REPEATABLE
Customer Relationship – Sharing Community
Partner 1Partner 2Partner 3…
Activity 1Activity 2Activity 3…
Resource 1Resource 2Resource 3…
Cost 1Cost 2Cost 3
…
Stream 1Stream 2Stream 3
…
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Revenue Stream
Bagaimana organisasi atau perusahaan menghasilkan uang?Keyword : GET MONEY
Partner 1Partner 2Partner 3…
Activity 1Activity 2Activity 3…
Resource 1Resource 2Resource 3…
Cost 1Cost 2Cost 3
…
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Key Activities
Apa yang harus dilakukan untuk menciptakan value?Keyword : Operation, Procedure
Partner 1Partner 2Partner 3…
Resource 1Resource 2Resource 3…
Cost 1Cost 2Cost 3
…
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. TFT5. Marketing
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Key Resources
Sumber daya apa saja yang diperlukan agar key activities dapat berjalam dengan lancar?Keyword : Capital, People, Tools
Partner 1Partner 2Partner 3…
Cost 1Cost 2Cost 3
…
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. TFT5. Marketing
1. Talented People2. Trusted references3. Computer/Laptop4. Internet connection
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Key Partners
Siapa rekanan yang dapat mendongkrak kinerja organisasi?Keyword : COLLABORATION & PARTNERSHIP
Cost 1Cost 2Cost 3
…
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. TFT5. Marketing
1. Talented People2. Trusted references3. Computer/Laptop4. Internet connection
1. Game & Learning Expert
2. Penerbit buku3. Community4. Conference5. Professional
trainers
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Cost Structure
Biaya apa saja yang dikeluarkan untuk menjalankan bisnis?Keyword : SPENDING MONEY
Employee salary / HR paymentGame R&D Cost
Training/Workshop R&D CostMarketing cost
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. Training for
Trainer
1. Talented People2. Trusted references3. Computer/Laptop4. Internet connection
1. Game & Learning Expert
2. Penerbit buku3. Community4. Conference5. Professional
trainers
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Employee salary / HR paymentGame R&D Cost
Training/Workshop R&D CostMarketing cost
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. Training for
Trainer
1. Talented People2. Trusted references3. Computer/Laptop4. Internet connection
1. Game & Learning Expert
2. Penerbit buku3. Community4. Conference5. Professional
trainers
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
What’sNext ?
Proses yang relevan…
Business Plan Pitching / Competition
Build ‘Real’ Business
Idea
Business Model*
Validation
Yes
No
Iterate
VALIDATIONDESIRABILITY – Will customer want it?FEASIBILITY – Can I build it?VIABILITY - Will it be profitable?
VALIDATION1.Does it make sense?2.Could it be better?3.Does the rest of my team
understand and agree? Have additional ideas?
Employee salary / HR paymentGame R&D Cost
Training/Workshop R&D CostMarketing cost
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat1. Retailer
2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. Training for
Trainer
1. Talented People2. Trusted references3. Computer/Laptop4. Internet connection
1. Game & Learning Expert
2. Penerbit buku3. Community4. Conference5. Professional
trainers
“Serious Game” dengan White label institusi
Pelatihan “How to design your own serious game denganexpert
Employee salary / HR paymentGame R&D Cost
Training/Workshop R&D CostMarketing cost
Produk paket buku + gameIn – House Training
Institusipendidikan
Perusahaan/ Korporat
1. Retailer2. Website3. Brosur4. IHT
1. Free coaching2. Community of
Practice
1. Game R&D2. Book Writing3. Module
Development4. Training for
Trainer
1. Talented People2. Trusted references3. Computer/Laptop4. Internet connection
1. Game & Learning Expert
2. Penerbit buku3. Community4. Conference5. Professional
trainers
Pemerintah / Kementerian
Institusipendidikan
Swasta
Pelatihan “How to design your own serious game denganexpert
“Serious Game” dengan White label institusi
Jasa pembuatan“Serious game”
custom
WORKSHOP1. Buatlah grup yang terdiri dari 4-5 orang2. Berikan nama grup yang positif3. Buatlah BMC yang berisi rencana bisnis inovatif
dengan target market mahasiswa.4. Test “asumsi” dengan bertanya langsung
kepada peserta di luar grup untuk validasi. Mereka yang ditanya tidak boleh menolak.
5. Presentasikan BMC mu di hadapan pesertalainnya
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