worklight 5.0 webinar 7 12 v2

© 2009 IBM Corporation

IBM Worklight:

Powering Your Mobile Strategy

Sean Ramsey, Mobile Sales Specialist

[email protected]

614.420.0048

mailto:[email protected]


IBM Mobile Enterprise

2

Agenda

Introduction of Speaker/ Mobile Experience

Mobile Adoption

IBM's Mobile Foundation

What is Worklight• Value prop• Client Example in app store• Components

Differentiators

Qualifying Criteria

Open QA



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Mobile Apps – New Opportunities & Scale Challenge

Mobile transaction volumes will rise from $1.6B in 2010 to almost $12B in 2014.

Gartner

In a recent survey, 72% of responding organizations stated they will deploy 1-5 mobile apps in the upcoming year. 18% said 6-10.

MicroStrategy

More firms are turning to apps to enhance the way customers interact with their products and services — and even boost their bottom lines.

Wall Street Journal

MicroStrategy Survey



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Polling Question #1

How many mobile apps will you have by the end of 2012?

a. 0

b. 1-5

c. 5-10

d. More than 10



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Development Lifecycle

Tools

IBM Mobile Foundation

Enterprise Apps

SOA & Connectivity(Messaging, ESBs, Cloud Integration, Governance)

IBM Worklight

Elastic Caching

Firewall or Security Gateway

IBM End Point Manager for

Mobile Devices

Analytics Decision Management

AnalyticsBusiness Process

Management

Social Software

Mobile threats and

security

CastIron Hypervisor Edition

IBM Mobile Foundation



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What Is Worklight

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Worklight is an open, complete and advanced mobile application platform for HTML5, hybrid and native apps.



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Write the majority of the code in reusable web languages

Maximize user experience and achieve unique functionality with native code

Hybrid Coding – Why Mix Native and Web?



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Stated Another Way!



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Worklight Studio Development Models


IBM Presentation Template Full Version

Customer Story: ING Direct USB2C: Flexible client-side app architecture to re-use mobile website content


• Full access to device features• Integration of 3rd-party libraries, both JavaScript and

native• Application store ready• A variety of application types:

• Downloadable apps• Mobile Web apps• Desktop gadgets and Web widgets

Unlimited Application Capabilities

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Polling Question #2

How do you primarily plan on fulfilling your mobile strategy?

a. In house development

b. Outsourcing custom app development

c. Buying mobile app point solutions


IBM Worklight Overview

Components of the IBM Worklight Mobile Platform

Worklight Server

Unified notifications, runtime skins, version management, security, integration and delivery

Worklight Console

A web-based console for real-time analytics and control of your mobile apps and infrastructure

Worklight Studio

Complete, extensible environment with maximum code reuse and per-device optimization

Worklight Runtime Components

Extensive libraries and client APIs that expose and interface with native device functionality

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Worklight Studio



Single Shared Codebase



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Combine HTML5 and native-based pages in the same application

Call native code from HTML-based pages

Display HTML and native components together on the same page

Hybrid Coding – Native and Web

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Enhanced shell development

With IBM Worklight studio 5.0, organizations can now develop custom shells that include corporate services, such as authentication and security services, integration services, and branding.

Web developers can then use sanctioned shells to develop the business logic of the application using only HTML5.

Customizable Native Shell Code

Device APIs

Mobile Browser

CustomizableWeb Shell Code

Inner ApplicationWeb Code

Centralized Shell development

Distributed app development

Centralized inspection

Automatic policy enforcement

Ease of Development Control and Governance



Direct Update – On Device Logic



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Polling Question #3

What channels will you need to take utilize for your mobile strategy (both internal and external)?

a. iOS only

b. Android only

c. Win 7 or Blackberry

d. Mobile Web only

e. Some or all of the above



Worklight Server



Backend Integration



Worklight Console


Extended out-of-the-box reports

IBM Worklight V5.0 contains a new set of reports, tracking adoption and use of mobile apps and devices. These reports replace the previously available reports and are accessible over Eclipse using the BIRT plug-in. Daily visits per app Daily hits per app Total visits per app New detected devices per app Total unique devices – per server (cluster)

These BIRT reports are customizable and extensible. The data-warehouse supporting these new reports is also documented, such that any standard reporting or Business Intelligence tool can be used to create additional, custom reports per the needs of the organization.


Application Management Console

Supports multiple versions on the same platform

Device specific versions are uncoupled


Enforcing security updates

Remote disable

Direct update

Providing robust authentication and

authorization

Authentication integration framework

Data protection

realms

Using device id as

2nd factor

Streamlining Corporate security

processes

Shell as organizational sandbox

Application Security

Code obfuscation

SSL with server

identity verification

Proven platform security

Securing Mobile Apps

Jailbreak and

malware detection

App authenticity

testing

Protecting data on the device

Encrypted offline cache

Offline authentication

Secure challenge-

response on startup


Application center

The IBM Worklight Application Center was created to streamline testing processes of apps by enabling dev teams to share apps with testers, designers, sample users, product managers, and any other stakeholders.

Testers can download the apps to their devices using a special mobile client application and provide feedback on directly from their devices. Developers can then gather this feedback and consider it in future dev cycles.


Application center – On-device feedback



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Worklight Differentiators

Richest functionality in the market • Fully address high-end enterprise requirements: security, scalability,

integration, cross-platform, unlimited mobile app capabilities

Extremely easy to implement and learn• No Worklight involvement needed vs. heavy professional services required

by competitors • Few days to full productivity vs. months with competing products

Open, standards-based platform• Customers can use 3rd-party components and libraries vs. closed platform• Avoid vendor lock-in

HTML5 as core development technology• Leverage existing web development skills in IT



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Qualifying Criteria

• Self-Sufficiency: Open platform, built around HTML5 & supporting hybrid apps

• Not Legacy (ie WinCE): Focus on new devices and OS’s and their unique capabilities

• Multiple Apps: Cater to high-end enterprise needs regarding app capabilities, delivery, integration, security, scale and management

• Strategic Platform: Handle the entire lifecycle of mobile apps

We do not:

• Provide packaged applications

• Build applications for our customers (Partners, GBS…)

Worklight’s vision is to provide the best platform in the market for enterprises to develop, run and manage smartphone and tablet apps



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Open QA

• Product Library: • http://www-01.ibm.com/software/mobile-solutions/worklight/library/ • Getting Started Guide Modules and Samples, Product Documentation

• Worklight Overview: • http://www-01.ibm.com/software/mobile-solutions/worklight/• Worklight v5 Overview White Paper;

ftp://public.dhe.ibm.com/software/pdf/mobile-solutions/worklight/WSW14181USEN.pdf

• Worklight on developerWorks: • https://www.ibm.com/developerworks/mobile/worklight • Forums: http://www.ibm.com/developerworks/forums/category.jspa?categoryID=512• Blogs: https://www.ibm.com/developerworks/mydeveloperworks/blogs/worklight/?lang=en

• Passport Advantage:• http://www-01.ibm.com/software/howtobuy/passportadvantage/pao_customers.htm

• Worklight Education • IEA modules: http://publib.boulder.ibm.com/infocenter/ieduasst/v1r1m0/index.jsp?topic=/

com.ibm.iea.worklight/plugin_coverpage.html

• Worklight Support: • http://www.ibm.com/support/entry/portal/overview/software/other_software/

IBM_Mobile_Foundation

worklight 5.0 webinar 7 12 v2

Documents

ibm mobile enterprisestated

ibm mobile enterprisewhat

ibm corporation16

worklight worklight

ibm presentation template

mobile strategy

mobile sales

mobile web onlye