Working with the Bird

from a Law School Communications Professional Perspective

#CALItweet

http://www.nicksflickpicks.com/2006/05/im-late-bird.html

Why Tweet?

Twitter.com continues to grow in popularity and importance in both the consumer and corporate worlds. No longer just a platform for friends to stay connected in real time, it has evolved into an important component of brand marketing.

Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month.

(McGiboney, 2009, http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success/)

Twitter 101 Setting up account at twitter.com Communicate how? Followers, following @ replies RT please? D me personally

http://newlearningplaybook.com/blog/2008/08/28/will-you-be-sending-learning-via-text-message/

Use Twitter how? Complement existing student services Build relationships and networks Direct people’s attention to good things Listen to what people are saying about you – both good and bad Create a backchannel at events for instant feedback Respond to criticism and praise Break news faster than other sources Conduct surveys Help with recruiting

http://www.piedmontpark.org/programs/bird_walks.html

Assignment Establish your own Twitter account. Personal or school – why not both? Follow me (@marleysmom) and the UALR Bowen School of Law (@Bowenlaw). Tweet one idea on use of Twitter for YOUR school with the hashtag #CALItweet. #ff next week for everyone who does :-)

hongkiat.com