Working with online communities

Download Working with online communities

Post on 07-May-2015

768 views

Category:

Business

3 download

Embed Size (px)

DESCRIPTION

When working with an online community, where do you start? This presentation looks at two scenarios: building a new community from a blank slate, and finding existing communities to work with. Both offer their own advantages, and have different pitfalls to watch out for. These tips will help you to avoid common problems and get off to the best possible start.

TRANSCRIPT

  • 1.WORKING WITHONLINECOMMUNITIESBen Leong

2. ABOUT ME - COMMUNITY MANAGER @ QUIIP (SME & GOVERNMENT CLIENTS) - PhD IN PROGRESS via RMIT & SMART SERVICES CRC - OVER 10 YEARS EXPERIENCE MANAGING FORUM COMMUNITIES !Email: benl@quiip.com.au | Twitter: @morsla 3. TWO SCENARIOS12CREATING AWORKING WITHNEW COMMUNITYEXISTING COMMUNITIES 4. BENEATH THESURFACE PLANNING MODERATION ASSESSMENT EVALUATIONImage: http://www.flickr.com/photos/horiavarlan/5124249670/ 5. WHY?are you establishing a communityWHO?WHAT?are the members you want to attractdo you want to achieveSTRATEGY MATTERS! HOW?will you achieve your objective and purposeWHERE ?will the community be locatedWHEN?does the group need to be activated 6. SCENARIO 1:CREATING A NEW COMMUNITYImage: http://www.flickr.com/photos/myboogers/5625827126/ 7. WHY BUILD ACOMMUNITY? LONG-TERM ASSET CONTENT & CONTROL BETTER ABILITY TO ENGAGE WITH MEMBERS BETTER MODERATION FUNCTIONALITY USER-GENERATED CONTENT CUSTOMER SUPPORT 8. ARE YOU REINVENTING THEWHEEL?Image: http://www.flickr.com/photos/noshit-mag/4605220117/ 9. DONT BUILD AGHOST TOWN CREATE A CULTURE SET THE TONE CREATE A WELCOMING SPACEImage: http://www.flickr.com/photos/amylovesyah/4434437966/ 10. WATCH FOR COMMONPITFALLS TOO MANY CHANNELS GROWING PAINS HIJACKED DISCUSSIONS MODERATION ISSUESImage: http://www.flickr.com/photos/komponisto/1250485784/ 11. SCENARIO 2:WORKING WITH EXISTING COMMUNITIESImage: http://www.flickr.com/photos/jamescridland/613445810/ 12. WHY WORK WITH EXISTINGCOMMUNITIES? AVOID WASTED EFFORT FIND AND ACCESS EXISTING RESOURCES GRASSROOTS ENGAGEMENTImage: http://www.flickr.com/photos/dcoetzee/8444406962/ 13. WHERE ISEVERYBODY? UNDERSTAND YOUR TARGET AUDIENCE FIND RELEVANT COMMUNITIES LOOK FOR SIMILAR PLACES 14. MAKE YOURSELFHEARD RELEVANT CONTENT PRESENTED IN THE RIGHT PLACES TO THE RIGHT PEOPLEImage: http://www.flickr.com/photos/fulbert05/2403344636/ 15. MINIMISEBACKLASH OBSERVE BEFORE JUMPING IN UNDERSTAND LOCAL CONTEXT ADD VALUE 16. 6 COMMUNITY MANAGEMENT TIPS START SMALLKEEP IT SIMPLEBE STRATEGICGROW ORGANICALLYADD COMPLEXITY AS NEEDEDREVIEW AND ADAPT YOUR PLANS 17. THANK YOU & GOOD LUCK!Image: http://www.flickr.com/photos/15132846@N00/8197868606/ 18. QUIIP.COM.AU | @QUIIP SWARMCONFERENCE.COM.AU | @SWARMCONF