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©1993 – 2020 Scrum.org All Rights Reserved@ScrumDotOrg
Maaike Klasen, Leslie Morse and Dave West
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May 27, 2020
Working with Coaching Agreements In Scrum
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Quick Guidelines
• Your microphones will be muted throughout• Please ask questions!
• Type questions into the webinar questions box:
• Type comments into the webinar comments box:
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Who Is Scrum.org?
Founded by Ken Schwaber Co-creator of Scrum
Training Certification
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Today’s Speakers
Dave WestCEO Scrum.org
Maaike KlasenScrum Master & ICF ACC Coach
ICF NL Board Member
Leslie MorseProduct Owner,
Professional DevelopmentScrum.org
ORSC® Trained
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International Coaching Federation
The International Coaching Federation (ICF) is the leading global organisation dedicated to advancing the coaching profession so that coaching becomes an integral part of society.
The Gold Standard of Coaching• Independent certification: ACC, PCC, MCC
• Coaching competencies and ethical code
• Accreditation program for coaching training
• Worldwide network of trained coaching professionals
• Working to comply its credentialing program with certification to global standards, including ISO
• Research
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This webinar is approved for 1 Continuing Coach Education Unit (CCEU)ü 0.75 Core Competency
ü 0.25 Resource Development
PROFESSIONAL COACHINGPartnering with Clients in a thought-
provoking and creative process that inspires them to maximize their personal and
professional potential.
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Dialogue group
ICF Reviewer
Joshua PartogiPST, Co-Active Coach & YouTuber
Ronald de HaasAgile Coach, ICF coach,
Trainer & Consultant
Annemarie van der MeerICF Master Certified CoachPresident ICF Netherlands
Renate CremerAgile Coach & Trainer
Chee-Hong HsiaPST, Founder@Scrum Traveller
Magdalena FirlitPST, Agile Transformation Consult
Ant, Coach (ACSTH)
Asli de HaasICF Executive Coach
Rose NoordzijAgile transformation Lead
Sophie CampagneScrum Master & Coach (ACSTH)
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• What is professional coaching?• What is the difference between agile coaching
and professional coaching?• Who within a Scrum Team does coaching?• Is the Professional Coach a separate full-time
role?• Where does coaching fit into Scrum?• How do you justify the cost of employing a
professional coach to management?
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Continuing the Conversation on Professional Coaching & Scrum
WATCH THE RECORDING
Answering Those Hard Questions about Coaching and Scrum
http://www.scrum.org/resources/webcasts
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Coaching Agreements in Scrum
• Transparency & Confidentiality• Psychological Safety as a basis for (high) performance• Role taking in coaching and in Scrum• The Scrum Master establishes the coaching
agreement
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Associated ICF Competencies
• Meeting ethical guidelines and professional standards in the role taking when working Scrum
• Creating the coaching agreement and starting the coaching trajectory with the Scrum team and its members
• Creating trust and intimacy and the Scrum Master initiating a chemistry meeting with the Scrum Team and its members
• Coaching presence and the Scrum Master offering partnering skills to the team and its members within the spectrum of all stances of the Scrum Master
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Primary Context: Scrum Master on a Scrum Team
ScrumMaster
Product Owner
Team Member
Team Member
Team Member
Team Member
Team Member
Development Team
Scrum Team
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• Understand what is required in the specific coaching interaction • Come to agreement about the coaching process and relationship • Discuss guidelines and specific parameters of the coaching
relationship• Logistics, fees, scheduling, inclusion of others if appropriate
• Reach agreement about…• What is appropriate and what is not• What is and is not being offered• Client's and coach's responsibilities
• Determine if there is an effective match between coach and client
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Establishing the Coaching Agreement (ICF Core Competency)
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The Coaching Agreement: Key Components of the Discussion
Explain what coaching is
Set the goals and expectations of coaching
Define the boundaries and roles of working together
Explicitly reference the ICF Code of Ethics and complaint process
A professional coaching relationship starts with a coaching agreement.
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Roles
Coach
Client**Sponsor
**May be 1 or more individuals.
The person(s) being coached.The person(s) hiring or
bringing in the coach for the client.*
*May be the client.
Coaching Agreement
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Roles
Coach
Client**Sponsor
**May be 1 or more individuals.
The person(s) being coached.The person(s) hiring or
bringing in the coach for the client.*
*May be the client.
Coaching Agreement
Scrum Master
The Organization PO + Dev Team
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Defining the Client
ScrumMaster
Product Owner
Team Member
Team Member
Team Member
Team Member
Team Member
Development Team
Scrum Team
Natural Client for the Scrum Master
Systems coaching views the team (as a unit) to be the client.
Not a collection of individual clients.
As Scrum Master recognize you are coaching a system that you are a part of!
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Defining the Client
ScrumMaster
Product Owner
Team Member
Team Member
Team Member
Team Member
Team Member
Development Team
Scrum Team
Adding 1:1 coaching relationships within systems coaching creates complexity and potential conflicts of interest.
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Engaging the Sponsor(s)
ScrumMaster
Product Owner
Team Member
Team Member
Team Member
Team Member
Team Member
Development Team
Scrum Team
The Organization
Your Manager
Chapter / Guild Lead
Project Mgmt Office
Agile Transformation Sponsor
The sponsor may be one or more individuals from the organization.
And more…
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ICF Code of Ethics
18https://coachfederation.org/code-of-ethics
Clients
Practice & Performance
Professionalism
Society
RESPONSIBILITY TO..
• Confidentiality
• Conflict of Interest
• Multiple Clients
• Boundaries
• Personal & Professional Limitations
• Intellectual Property
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• How will we hold confidentiality when it comes time for performance reviews?
• What will we do when the client’s is at odds with the goals or agenda of the organization, sponsor, or Scrum?
• How will we designate an official coaching conversation vs. a regular interaction as team members?
Topics to Consider when Designing the Coaching Agreement
• What conflicts of interest might exist between the client and the sponsor?
• How can we be clear about when I am in the role of Scrum Master vs. the role of Professional Coach? (What other roles may exist?)
• How will we know this coaching relationship is working for everyone involved?
And More…
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• Engage all relevant parties• Be explicit about the coaching stance &
coaching agreement•Make the agreement transparent• Inspect and adapt the agreement as
needed• Leverage underlying coaching skills• Design, Design, Design!
Summary
Learn More
coachfederation.org/core-competencies
coachfederation.org/code-of-ethics
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Q&A
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• Scrum.org now has learning paths on our website for Scrum Master, Product Owner, Leadership and Development Team Members
• Provide structured guides to help you understand the roles of the Scrum Master/Product Owner with a way to continue learning on your journey
https://www.scrum.org/pathway/scrum-master
https://www.scrum.org/pathway/product-owner-learning-path
https://www.scrum.org/pathway/team-member-learning-path
https://www.scrum.org/pathway/agile-leader-learning-path
Continue Your Learning – Learning Paths
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Connect with the Scrum.org community
Twitter@scrumdotorg
LinkedInLinkedIn.com
/company/Scrum.org
FacebookFacebook.com/Scrum.org
ForumsScrum.org/Community
RSSScrum.org/RSS
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Connect with the ICF community
LinkedInLinkedIn.com
/company/international-coach-federation
FacebookFacebook.com/icfhq
https://coachfederation.org
LinkedInLinkedIn.com/company/icf-netherlands
FacebookFacebook.com/icfnetherlands
https://www.coachfederation.nl
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Thank you!
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