working with a recruiter in the talent economy 2017-01-09

©Lynn Hazan & Associates 2017

Work ing w i th A Recru i t e r in

the Ta lent Economy

J a n 9 2 0 1 7 L y n n H a z a n

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NETWORKING 101

Introduce yourself to your neighbor

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“Tell me and I forget, teach me and I may remember, involve me and I learn.” - Benjamin Franklin

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Who’s Who: Talent in the Room• Finance/Accounting• Marketing/Sales • IT/Technology• Operations/Supply

Chain• Management

•Consulting•Legal•HR•Non-Profit•Other

©Lynn Hazan & Associates 2017 5

How Do You Want to be Seen?


Quiz to the Audience

• Can I compete against younger professionals?• Am I overlooked because of my age?• Are my technology tools up-to-date?• Have you ever worked with a recruiter? As

candidate/client?


WE LIVE IN VUCA TIMES...

• Volatile• Uncertain• Complex• Ambiguous


Derived from military vocabulary in the 1990’s

ANTIDOTE TO VUCA

• Vision• Understanding• Clarity• Agility


What does “agility” mean to you?


AGILE MARKETING MANIFESTO

• Based on Agile Development Manifesto created by group of software developers

• Based on 3 key principles• Scott Brinker adopted principles to formulate Agile

Marketing Manifesto

10McDermott, B-to-B Marketer, 2016

10 Key Principles of Agile Marketing

1. Remarkable customer experience: intimate customer tribes VS mass marketing

2. Use Testing & Data3. Conduct Small Experiments4. Embrace/Respond to Change5. Facilitate Better Interactions Among Team

Members6. Customer Collaboration7. Transparency 8. Rapid Iterations 9. Use Direct & Indirect Feedback10.Break out of Silos©Lynn Hazan & Associates 2017 11

How are you agile?

McDermott, B-to-B Marketer, 2016


GRIT• Perseverance for especially long-term goals • 4 stages/components

– I: Passion• Need initial interest • Substitute nuance for novelty

– II: Practice• Deliberate practice• 10,000 hr rule

– III: Purpose • Olympic athletes and Spelling Bee contestants

– IV: Hope

12Angela Duckworth, Freakonomics Podcast, 5/4/16

What is ”grit”?


AUDIENCE QUIZ - DEMOGRAPHICS• What percent of American adults are single? • How many people is 45%? • How many of you have adult children who live at home? • More young adults now live with parents than live on

their own with an unmarried partner or spouse.

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45%109 mill.

Bella DePaulo Washington Post, 11/16/2016


THE GIG ECONOMY

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AUTOMATION IN THE WORKPLACE• Companies replacing human labor with robots

(automation) • Cheaper to have robots than humans • Growing trend in the U.S. states and in Asia

15Bob Prichard, Same Work… Less Workers12/15/16


SOCIAL CAPITAL

• Comparable to physical/financial capital • Principle: social networks have value • Bigger social network = more $$ • Utilize relationships to build social capital

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What is social capital?

Bob Putnam and David Halpern, Freakonomics Podcast, 11/10/16

Spheres of Influence: Individual Contacts

• Social Clubs• Community Organizations • Listservs• Places of Worship• Prof. Associations• Universities Attended• Sport Clubs



THE 2017 ECONOMY

WHO KNOWS?!

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WHAT LH&A CLIENTS ARE SEEKING:• Technology• Analytics• Social media• Marketing: combo old & new technologies • Health care• Real Estate• PR/Communications: traditional & digital

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LH&A HIRING TRENDS• Business Development – Sales: have to go above and

beyond • IT and Marketing intersection • Marketing: micro and macro grassroots • Consulting – Freelance • Need talent: 3-5, 5-7, 7-10+ years

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LH&A HIRING TRENDS• Focus on knowing the customer• Foreign language/global experience a plus• Years of experience not as important • Suburban candidates wanted • Perception: older candidates not as tech savvy,

expensive resistant to change• Lean machine – multiple skills in one person

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Software:What’s in Your Toolbox?



HOW TO IMPROVE YOUR PROFILE• Continuing education – certificate program• Online courses – MOOC, Lynda (LinkedIn)• Volunteer – raise your visibility• Career in non-profit• Mentor younger talent• Work across generations• Temp to perm, consulting• Professional associations

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LYNN’S “R”S OF RECRUITING• Research• Resume• Results• Relationships• Reputation • Rehearse• Reward• Rejoice!

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Why Work with a Recruiter?( Client’s Perspective)• Ideal Candidate• Deadline Driven• New Industries• Shortage of Talent• Geographic Needs• Confidential Replacement• Lack Recruiting Expertise


Why Hire a Recruiter?(Recruiter’s Perspective)

• Digs deep into specs, specialty, understands the talent needed and the corporate culture

• Ability to Source and Place• Career Long Relationships with Candidates and

Clients• Multiple hires for same client


Advantages of Working With A Recruiter

• Inside Knowledge of Company• Counsel the Candidate/Client• Dig Deeper Into Specs• Knowledge of Profession and Changes • Ahead of the Curve • Access to the “hidden job market”



MARKETING YOURSELF TO A RECRUITER• Does your area of expertise match theirs?• Maintain the relationship• Pay it forward• Referrals always welcome

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The Hemmingway Challenge

Write A Story In

6Words


For Sale Baby Shoes Never Worn

What’s Your Story?


Write YOURStory In

6Words

Tweet your story to #LHAsixwordstory or write it down and pass it forward (name optional)

Lynn’s Story: Passionate Recruiter Loves Placing Superb Talent

Why Should I Hire You? What is your UPS?


Unique Positioning Statement

Use Your UPS(Unique

Positioning Statement)

Give Specific Examples

Tip: Use your UPS to prepare for your Resume’s Summary Statement!

What NOT to Do: Summary StatementSenior business leader with 25 years of continuous excellence un a wide spectrum of responsibilities including critically successful turnarounds. Highly successful and innovative engineer with outstanding executive leadership performance in manufacturing and engineering, and several patents under his name. 14 years of successful operations management of multi-million dollar organizations to meet critical responsibilities and growth objectives, year after year through economic downturns and new market challenges. Resourceful leader, strong communicator and proven team builder with strong problem-solving and creative thinking capabilities to resolve business challenges, drive change and deliver exceptional results. Uncanny ability to conceptualize new products and leverage statistics to discover and capitalize on new business opportunities. Certified six-sigma black belt with diverse background and proven adaptability into new markets and industries. Long record of successful business integrations, international operations management, restructuring and turnaround, factory operations, vendor partner networks, contract negotiation, leases, equipment purchases, and total delivery process from design to production to successful market placement.


Resume

• Highlight Accomplishments• Quantify and Qualify as much

as possible• Case Studies/Stories• Tell your story


Elevator Pitch

• Why should an employer hire you? • What can you bring to the employer?• 30-60 second speech• Stand in front of mirror and PRACTICE


Frame the Process: Storytelling at its Best

• Problem or need• Opportunity or challenge• Strategies and tactics• Results• What you did with results


Brand YOU


Source: http://hubandcompany.com/nuts-bolts-personal-branding/

Be a Subject Matter Expert

• Share best practices• Have experiences to relate• Speaking engagements to share knowledge• Webinars, conferences, and white papers• SlideShare (part of LinkedIn)


Communication Leadership


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Blogs

Presentations

Webinars

eBooks

Micro-Videos

PostsNewslette

rs

WhitepapersReview

s

Wow Project• “Dazzle employers

back” with a “Wow!” project.

• Shows initiative and capability



May the force be with you!

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The Empowered Job Seeker

Themes:Find jobs in the hidden market• position yourself in the

changing marketplace • strengthen your resume • interviewing tips • role play •networking and LinkedIn

strategies • negotiate for higher salaries

Sessions are tailored to each candidate’s situation and goals. Includes packet of materials, lists of professional resources, and complimentary

90 minute follow up session to review strategy.

www.lhazan.com • [email protected] • 312.863.5401

The Empowered Job Seeker™

With 32 years’ experience in the recruiting business, Lynn Hazan understands what clients look for in candidates. She is in a unique position to help candidates translate challenges into opportunities.

Through a 90 minute, one-on-one private consultation candidates learn proven techniques to more successfully market themselves as the

candidates of choice. They learn how to leverage their strengths and create demand for their skills and talents.

Empowering job seekers with the tools to get not just new jobs, but better jobs.

™

“I met Lynn while looking to switch careers. She was very kind and helpful and gave me great advice about the job search. Lynn clearly knows her field extremely well and shows a personal interest in her clients. --Astrid Greve Spencer, Senior Account Supervisor at KemperLesnik

$25 Gift Certificate

$250 for the complete program

toward the regular price

of

*Special offer for NSENG*

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LH&A Resume Reviewwww.lhazan.com • [email protected] • 312.863.5401

LH&A Resume Review

Your resume should be your marketing document. A great one can attract the hiring manager’s eye, help you interview better

and secure your next job offer.

Lynn Hazan, a 32 year recruiting expert, will coach you on how your resume can break through the clutter of similar,

boring resumes. Session will also include LinkedIn strategies. Your new resume will reflect your successes and clearly demonstrate what skills/talent you can bring to a new

employer.

Does your resume… work for you?

distinguish you from your competition?help you to interview better?

A One-hour Resume Transformation

$25 Gift Certificate

$150 for the complete program, including complimentary phone follow-up

toward the regular price of the

Turn your resume from good to great!

*Special offer for NSENG*

Directories of Recruiting Firms • Riley Guidehttps://www.myperfectresume.com/how-to/career-resources/firms/

• CareerOverviewhttp://www.careeroverview.com/recruiters.html

• Oya’shttp://www.i-recruit.com/index.html


https://www.myperfectresume.com/how-to/career-resources/firms/

https://www.myperfectresume.com/how-to/career-resources/firms/

http://www.careeroverview.com/recruiters.html

http://www.i-recruit.com/index.html


TRENDS 2017: WILL THE FUTURE LIKE YOU?http://patricia-martin.com/downloads/Trends2017-WillTheFutureLikeYou.pdf

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http://patricia-martin.com/downloads/Trends2017-WillTheFutureLikeYou.pdf

http://patricia-martin.com/downloads/Trends2017-WillTheFutureLikeYou.pdf

Personal Branding Workbook

• http://bit.ly/pbworkbook


Additional Resources: Job Interview Questions • https://www.quintcareers.com/sample-behavioral/• https://www.themuse.com/advice/30-behavioral-interview-questions-

you-should-be-ready-to-answer• http://biginterview.com/blog/behavioral-interview-questions• http://www.riseofrest.com/?utm_source=Howard+Tullman

%27s+List&utm_campaign=4996a0faca-EMAIL_CAMPAIGN_2016_12_09&utm_medium=email&utm_term=0_104af750f8-4996a0faca-170135133

• http://www.forbes.com/sites/danschawbel/2016/11/01/workplace-trends-2017/#deb414d34576

• http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2016/12/Next-steps-after-Brexit-and-the-US-election.html?cid=other-alt-mip-mgi-oth-1612


Sign up Today

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Clearly write down your name and email address on the sign up sheet!


Credits

• Zheheng Mao: Marketing & Recruiting Intern at Lynn Hazan & Associates

• Maile Leisher: Intern at Lynn Hazan & Associates

• Lynn Hazan



Lynn Hazan & Associates, Inc.• +1(312)369-9802• [email protected]• www.lhazan.com

• 79 W Monroe St, Suite 1308, Chicago, IL 60603

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