working in market research
Post on 18-Oct-2014
1.716 views
DESCRIPTION
Presentation given to the Vlerick Masters in Marketing students about a career in market research, and more specifically at InSites Consulting.TRANSCRIPT
Hi.I’m Elias, and I work
in
Market Research
This is the guy that inspired me to get in. (@nielsamz)
He offered me a trip to the swiss rivièra (ESOMAR Congress). There I got in touch with one of the core values of market research:
Work hard - play hard.
Work hard is what I do. Play hard... Well, I saw some pretty crazy things there at the congress parties.
But basically, research is just a sexy thing to do!
Definitely a market researcher
Research is sexy because we tell stories. Stories are sexy. And great stories spring from human curiousity.
Market researchers are probably the most curious folk on earth.
“The best thing that ever
happened to market research,
is the questionmark.”
“It’s that way!”
We tell stories to people with a question. We try to point them to the right direction. Sometimes we are wrong, but if we are, we have a damn good reason.
Market researchers inspire. Market researchers NEED to inspire. Inspire to do great things.
Being inspirational is damn hard work.Method + result + interpretation =
inspiration.
On all these points, we still have a sh*tload of stuff to accomplish.
Technology advances. Market research needs to advance too.
Gamification
Mobile research
Infoporn
Let’s make research an experience for participants. Let’s translate results into entertaining information. And let’s explore the mobility trend. Now please.
So we tell stories. If you’re damn lucky (like I was), you find yourself a company where they build long term stories. Theories. Philosophies. That makes it extra
worthwile.
If you’re damn lucky (like I was), you get to help building the stories, share the stories, and become smarter in the process.
And if at some point you feel like you’ve had it with the sector you’re researching for... Focus on another one.
Don’t like numbers?Go quali.
“We will scrape the internet
(and text-mine it till we drop).”
Need more numbers than quali but less than quanti?
Explore textmining.
People. Lots of people.
... And get to meet a lot of interesting people in your job.
1. Free trips, play hard & sexy2. Answer & Inspire3. Sh*tload to be done4. Do what you like5. Broad. Very broad.6. People. Lots of people
Wrapping it up:
