working class manhood henry ford, the model t and the five dollar day
TRANSCRIPT
Fordism: The Five Dollar Day and the Model T Ford
• Henry Ford developed the Model T Ford, “the motorcar for the great multitude” around 1908
• Standard Design, High Quality, Simple to operate
• By 1916, Ford controlled half of world auto production
• Demand required high volume production
Production Principles
• Used Frederick Taylor’s Method of Scientific Management
• The factory was designed as an integrated system
• Work was standardized. Moving assembly line was copied from meatpacking industry (which is a ‘disassembly line’)
• The ‘autoworker’ was created.
Problems with the Human Element of Production
• Taylor’s methods claimed higher rates of efficiency than Ford achieved.
• Ford discovered his “labor problems.”– absenteeism: 10% a day– high quit rate (300% turnover in 1913)– soldiering and output restriction– unionism– immigrant culture
First Attempts at Labor Reform
• Creates an employment office
• Develops a wage classification system
• Institutes a savings and loan system for workers
• These reforms don’t achieve necessary improvements. So the alternative…...
Five Dollar Day: 1914
• Prevailing auto worker wage was $2.40 /day• Ford promises $5.00/day if one ‘qualified.’• How did one qualify? Through an investigation of
one’s home life by the “Sociological Department.”– Marriage proved
– “Good home conditions”
– Good personal habits
– Demonstrated thrift – If single, must be age 22, for ‘profits’