WORKING AS A WRITERRYAN BEDELL

TYPES OF RESEARCHPRIMARYOriginal research to obtain new information. Methods used to obtain this information include questionnaires, interviews & surveys.

SECONDARYExisting information gathered by other people. Same methods used as Primary research but conducted by another person.

QUANTITATIVEResearch that is mainly measurable information such as numerical and statistical data usually in the form of graphs and diagrams (

QUALITATIVEResearch that contains the opinions, attitudes and figures as opposed to facts and figues. Methods used to obtain this information are Interviews & Vox Pop

PURPOSE OF RESEARCHResearch undertaken by media companies has three man purposes Audience research, Market Research & Production research.

AUDIENCE RESEARCHThis type of research is used by media companies in order to effectively target the correct audience. It composes of finding out statistical data about the size and profile of the audience for the particular media product. This type of research also analyses audiences awareness for the particular media product and how the audience would react to the media product.

MARKET RESEARCHThe collection and analysis of information about the market and how the particular media product would compete with rival products within that market for an audience and for revenue.

PRODUCTION RESEARCHThis type of research is conducted If audience research and market research are favorable and the media company is willing to launch a new product within the market therefore product research is needed. Product research composes of gathering information regarding the new product, researching whether the product is commercially viable and investigation into whether the technology and personnel are available in order to make the product.

CURRENT PRACTICES