CERTIFICATIONS

Overview• There is no magic bullet with certs• You will more than likely need one or more certs• Certs go well with actual job experience• It may take years to achieve the salaries listed

here, or never at all, if not combined with tenacity and hard work, aptitude, and quality of work, among many other things

Google Adwords• What: Google analytics is a service that allows users to track their

website data.• Cost: Free• Length of Study: 3-12 months• About the exam: T/F, multiple choice. 90 minutes• Salary: $30,000 – on up• Work Ladders Up To: Digital Marketing Manager, Digital analyst, PPC

Manager, SEO Specialist, eCommerce Analyst, Web Analyst• Work Where: Agencies, enterprise, SMBs, at home• Linkedin mentions for active jobs: 4988• Official: https://support.google.com/partners/answer/6089828?hl=en• Learn: http://analytics.blogspot.com/• http://searchengineland.com/• Good books: Google Adwords, Brad Geddes, Wiley

Google Analytics• What: Google analytics is a service that allows users to track their website

data.• Cost: Free• Length of Study: 3-12 months• About the exam: T/F, multiple choice. 90 minutes• Salary: $30,000 – on up• Work Ladders Up to: Digital Marketing Manager, Digital analyst, PPC

Manager, SEO Specialist, eCommerce Analyst, Web Analyst• Goes Well With: AdWords Cert• Work Where: Agencies, enterprise, SMBs• Linkedin mentions for active jobs: 4988• Official: https://support.google.com/partners/answer/6089828?hl=en• Learn: http://analytics.blogspot.com/• http://searchengineland.com/• http://www.kaushik.net • Books: Advance Web Metrics, Brian Clifton; • http://www.payscale.com/research/US/Skill=Google_Analytics/Salary

Google Shopping• What: Google Shopping allows users to search for online

products and compare them between each vendor.• Cost: Free• Length of Study: 3-6 months• About the exam: 90 minutes, 63 multiple choice questions,

Need 80% or higher to pass• Salary: $30k on up• Job Lead: Great start that could lead to Director level with

the right experience, excellent cert for ecommerce media positions

• Work Where: Ecommerce, agencies, online retail, from home

• Pairs Well With: AdWords Cert• Official:

https://support.google.com/partners/answer/6088110?hl=en

• Conference space: Shop.org, Internet Retailer• Video Tutorials: Lynda.com

Google Photographer • What: Google Trusted Photographers will take high

quality Street Images for Google Maps.• Cost: Free• About: Sign Up To Be Approved By Google Maps,

work with small to medium sized business• Compensation: Varies• Official:

https://www.google.com/maps/streetview/trusted-signup/

Adobe Illustrator Certification• What: Adobe Illustrator is mostly used for creating illustrations for

company and promotional uses in digital or print form.• About: Most certification exams are computer-delivered, closed-book

tests. The number of questions and length of time to complete the exam vary for each product

• Length of study: Varies• Cost: $180 for certification exam• Salary: $40,000 - 71,000• Job Ladders Up To: Creative Director, Senior Graphics Designer• Entry: Graphic Designer, Web Designer• Official: http://training.adobe.com/certification/faqs.html• Learn: https://helpx.adobe.com/illustrator/tutorials.html• Video Tutorials: Lynda.com• Book: Adobe Illustrator Classroom in a Book, by Adobe Team

http://www.itcareerfinder.com/it-certifications/adobe-certifications/adobe-certified-expert.htmlhttp://training.adobe.com/certification.htmlhttp://www.payscale.com/research/US/Skill=Adobe_Illustrator/Salary

Adobe Photoshop Certification• What: Photoshop is editing software used to manipulate and

enhance photos, industry standard software for print, digital, and many others media that require digital editing

• About: Certification exams are computer-delivered, closed-book tests. The number of questions and length of time to complete the exam vary for each product

• Length of study: Varies, 1+ years• Cost: $180 for certification exam• Salary: $41,000 to 61,000• Job Ladders Up To: Art Director, web designer, associate creative • Official: http://training.adobe.com/certification/faqs.html• Learn: https://helpx.adobe.com/photoshop/tutorials.html• Video Tutorials: Lynda.com• Book: Adobe Photoshop Classroom in a Book, by Adobe Team

http://www.payscale.com/research/US/Skill=Adobe_Photoshop/Salaryhttp://www.simplyhired.com/k-entry-level-photoshop-jobs.html

Adobe Marketing Reports & Analytics Certification

• What: Adobe Analytics and related products provide users with helpful data and marketing analyses about their websites.

• About: Certification exams are computer-delivered, closed-book tests. The number of questions and length of time to complete the exam vary for each product

• Cost: $180• Time to study: 6 months to 1 year + • Salary: The average salary for adobe analytics jobs is $49,000• Job Ladders Up To: Digital Analytics Manager, Adobe analytics consultant• Linkedin: 1561• Learn: http://blogs.adobe.com/digitalmarketing/analytics/• Official:

http://training.adobe.com/certification/exams.html#p=1&product=site-catalyst

• Book: Adobe Classroom in a Book Serieshttp://training.adobe.com/certification/exams.html#p=1&product=site-catalysthttp://www.simplyhired.com/salaries-k-adobe-analytics-jobs.htmlhttp://www.indeed.com/jobs?q=Adobe+analytics&l=

IAB Media Sales Cert • What: Teaches concepts, guidelines and best practices in interactive

advertising• Cost: $500 for IAB members, or $600 for non-members• Length of study: 3-6 Months• About: The IAB is one of the oldest and longest running internet

advertising organizations in the world, and highly respected at the professional digital media level, with a worldwide footprint

• Goes Well With: AdWords Cert, Bing Cert• Roles: Sales specialists, professional display media managers• Salary: $35k + • Official: http://www.iab.com/iab-digital-media-sales-certification-

works/

http://www.indeed.com/jobs?q=iab+media+sales+certification&l=

Bing Ads • What: It helps reach customers with (PPC) Pay-Per-Click

advertising in Bing.• Cost: Free• Length of study: 3-6 months• Exam: 100 questions• Salary: $34,856 - $71,475• Lead: PPC Manager, PPC Analyst• Work: Great enhanced certification for PPC managers• Goes Well With: Adwords Certification• Entry: PPC Professional, PPC specialist, entry level media

manager• Official: http://advertise.bingads.microsoft.com/en-us/home• Learn: http://advertise.bingads.microsoft.com/en-us/blog•

http://www.payscale.com/research/US/Job=Pay-Per-Click_%28PPC%29_Professional/Salary

Microsoft Office (Excel, PPT, Word)• What: Desktop applications that allow for a variety of

services.• Cost: 149.99• Length of study: 6-12 months• Salary: $47,550 - 65,328• Job leads: Information Technology (IT) Support Specialist,

Executive Assistant, wide variety of applications• Work where: Wide range of opportunities, from enterprise,

SMBs, WFH, etc.• Entry: Administrative Assistant• Linkedin: 18,091• Official:

https://www.microsoft.com/en-us/learning/mos-certification.aspx

• Book: Office 2016 All-In-One For Dummies• Video Tutorials: Lynda.com

http://www.payscale.com/research/US/Certification=Microsoft_Office_Specialist_%28MOS%29/Salary

Salesforce • What: Software for customer relationship management, sales and

lead management, and social media enterprising.• Cost: $200-400• Exam: 60 questions, 90 minutes, 65 is passing.• Salary: $41,000 - 104,000• Ladders Up To: Sales Operations Manager, Director of Sales

Operations, Sales Coordinator• Work Where: Wide range of opportunities• Entry: Sales Administration • Linkedin: 1908• Official: http://certification.salesforce.com/• Read: https://www.salesforce.com/blog/

https://help.salesforce.com/HTViewSolution?id=000186544http://www.payscale.com/research/US/Skill=Salesforce/Salaryhttp://certification.salesforce.com/administrators

Constant Contact• What: Providing online marketing services such

as email newsletters, surveys, events and more to small businesses and non profit organizations.

• Length of study: 3 months• Exam: 40 multiple choice questions• Salary: $30k +• Work where: Any business that needs a

reputable Constant Contact manager• http://www.expertrating.com/certifications/Con

stant-Contact-Skills-Test.asp

Search Engine Academy• What: In-person/Hands-on - SEO, AdWords, Analytics training• Cost: $1095 - $2495 with group discounts

• 2 and 4 Day • Ongoing coaching included

• Salary: $41,000 to $65,000 and up• Features

• Deep dive into SEO – customized to students• Basic Google Analytics, Google AdWords, and Google Search Console

• Typical Attendees• Marketing or Digital Marketing Staff• Business Owners/Entrepreneurs • Job Seekers

• Official: http://www.SEOtrainingDallas.com

http://www.payscale.com/research/US/Skill=Search_Engine_Optimization_(SEO)/Salary

Copyblogger – Certified Content Marketer

• What: Teaches students Content marketing, copywriting, landing pages, email marketing, SEO Copywriting, Internet marketing, keyword research

• Salary Range: $35,126 - $84,596• Job Ladders Up To: Content Marketing Manager,

Content Marketing Director• Work Where: Independent, agency, enterprise,

SMB, WFH• Entry Level: Content Marketing Coordinator,

copywriter• Linkedin: 1,343• Official: http://www.copyblogger.com/certified-

content-marketers/

Hubspot• What: teaches students the inbound marketing fundamentals,

such as how to attract visitors, convert leads, close customers and delight customers into promoters.

• Cost: Free• Length: Twelve pre-recorded training classes tied to the Inbound

Methodology. Each class is around 20-40 minutes in length.• Exam: 60 minutes, 50 multiple choice and true/false questions• Salary: Salary is $30,000+• Where: Agencies, enterprises, SMBs• Official: http://www.hubspot.com/inbound-marketing

http://academy.hubspot.com/inbound-marketing-certification-faqhttp://inchoo.net/ecommerce/how-to-pass-hubspot-inbound-marketing-certification-exam/http://www.simplyhired.com/salaries-k-inbound-marketing-jobs.html

Market Motive• What: Teaches students the foundation and latest in

Digital Marketing, SEO, social media, and conversion rate optimization, among other specialties

• Cost: $299/month for self-paced membership, $3500 total for Coached Master Certification

• Length of study: 3-6 Months• Salary: $35k+• Note: Reputable independent training organization

using top training talent. • Official: http://www.marketmotive.com/

http://www.skilledup.com/articles/market-motive-review-learn-basic-marketing-skills-best-bizhttp://www.marketmotive.com/online-marketing-professional-certification/

Marketo• What: Marketo is marketing automation, consumer engagement

and marketing management software.• Cost: $175• Length of study: 3-6 months• Exam: 100 questions, 90 minutes, 75% passing score• Salary: $37,000 - 95,000• Lead job titles: Marketo Certified Specialist, Marketing

Automation consultant, senior marketing manager, Marketing automation specialist

• Linkedin mentions for active positions: 78• Official:

http://www.marketo.com/services/certification/#EXPERT

http://www.marketo.com/services/certification/#EXPERThttp://www.payscale.com/research/US/Certification=Marketo_Certification/Salary

PMP Certification• What: Teaches all aspects of project delivery, leading and

directing cross-functional teams.• Cost: $405 for members, $555 for non-members• Length of study: 1-2 years• Exam: 200 questions, multiple choice• Salary: $65,000 - 145,000• Job title: Project manager, program manager, director of project

management, Sr project manager• Where: Agencies, SMBs, Enterprise • Linkedin: 7926• Extra plus if you know digital marketing• Official:

http://www.pmi.org/certification/project-management-professional-pmp.aspx

http://www.pmi.org/certification/project-management-professional-pmp.aspxhttp://www.pmi.org/~/media/PDF/Certifications/pmp-certification-exam-outline.ashxhttp://www.pmi.org/certification/project-management-professional-pmp/pmp-exam-prep.aspx

Optimizely• What: Teaches students proficiency with the Optimizely

platform and key concepts of conversion rate optimization (CRO).

• Cost: $100• Length of study: 3 months• Exam: 60 multiple choice questions• Salary: $30k+• Title: CRO specialist• Official: http://success.optimizely.com/certification/

Magento• What: Teaches students all business processes in Magento,

a widely used open source ecommerce platform• Cost: $260• Length of study: 3-6 months• Exam: 100 multiple choice, 85 scored and 15 scored, 150

minutes• Salary: $35k+ • Lead: Web Developer, ecommerce specialist, ecommerce

manager:• Official:

https://magento.com/training/catalog/certified-developer-and-developer-plus#.VpbV0_krKUk

AMA Certification• What: It teaches core marketing knowledge and

principles.• Cost: The Professional Certified Marketer exam is $450 for

AMA members and $650 for nonmembers. • Salary: $47,900• Linkedin: 1,340• Official:

https://www.ama.org/events-training/Certification/Pages/default.aspx

https://www.ama.org/events-training/Certification/Pages/default.aspxhttp://www.payscale.com/research/US/Certification=American_Management_Association_%28AMA%29_Certification/Salary

Five Extra Certs

Kenshoo• What: Teaches students about Kenshoo, a cloud-

based digital marketing solutions and predictive media optimization technology, PPC and social media management.

• Mixes Well With: AdWords Cert, Bing Cert• Official:

http://kenshoo.com/client-success/training-and-certification/

Marin• What: Teaches Students about Marin, an online

Advertising Management Platform for advertisers and agencies

• Salary: $35k+• Ladders Up To: Media Manager, Media Director, VP of

Media• Entry Level Position Title: PPC specialist• Mixes Well With: Adwords Cert, Bing Cert• Official:

http://www.marinsoftware.com/resources/news/marin-software-introduces-certification-for-large-scale-digital-marketing-agencies

Constant Contact• What: Providing online marketing services such

as email newsletters, surveys, events and more to small businesses and non profit organizations.

• Length of study: 3 months• Exam: 40 multiple choice questions• Salary: $30k +• Work where: Any business that needs a

reputable Constant Contact manager• http://www.expertrating.com/certifications/Con

stant-Contact-Skills-Test.asp

Media Math• What: Teaches students about MediaMath,

an online marketing platform that helps analyze and reach audiences across multiple devices.

• Official: https://open.mediamath.com/certification

CMI Training (no certification)• What: Teaches students a comprehensive

education about content marketing.• Cost: $995.00• Salary: $41,000 - 92,000• Ladders Up To: Content Marketing Director,

Marketing Manager• Entry: Marketing coordinator, copywriter, content

creator, social media coordinator• Official:

http://contentmarketinginstitute.com/content-marketing-university/

http://www.payscale.com/research/US/Job=Content_Marketing_Manager/Salary

Various Company wide / Agency certs