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Infrastructure 2.0Working Group

Where do we go from here?

January 20, 2010

I2.0 Working Group: Where We Are Today

We’re a secretive, mysterious organization of network “glitterati” now positioned in the middle of one of IT’s most significant disruptions

I2.0 Working Group: Where We Are Today

We’re at a crossroads driven by media interest, key upcoming network events, our membership’s clout and our unique perspective on the role of the network in the coming IT disruption.

We Have Decisions to Make

MembershipMission and Goals/StrategiesOutreach and Momentum

Membership? Who belongs?

Someone who has a stake and can make a difference:

Network vendorsVirtualization vendors Enterprise/Government Users (very light here)Analysts / Press

A Membership Process is Needed

We need a managed, consistent process:

Referrals (from existing members)Timely Decisions (within 2 weeks)Tiers (if adopted)

Membership: We Need Tiers

Active:– monthly attendees 50 max (in person or remote telecon)

Contributing: – Infrequent attendees but frequent email contributors (100+?)

Following:– Infrequent contributors with no live attendance (unlimited)

Role-based tiers could help us to accommodate needs for results and influence

Mission Statement / Goal

Mission (straw man draft)Introduce technologies and standards that promote the power of the

network to address the critical throughput, integrity and orchestration requirements of virtualization and cloud computing.

GoalTransform the economics of virtualization and cloud computing by

effectively leveraging the power of the network.

Position the network as strategic to the cloud…

Potential Goals and Strategies

“Typical” Goals/Strategies/Tactics

Draft and create needed standards and solutionsEncourage adoption of those standards and solutionsAchieve market validation by bringing awareness to challengesLeverage member profiles, press and events to increase awareness of challenges and promote solutions and standardsMaximize Visibility within target audiences– Thought leaders, Enterprise/Gov/Vendor leaders

Develop consistency in message for easiest uptake greatest impact

Timing is critical as Interop approaches…

Looking Forward – Momentum

Start-up-Squad (done)– Core team which means frequently and helps to guide activities– Small by design, for rapid decisions

General membership (Too big/small)?– 50 contributing members who attend regularly

Momentum will require leadership, vision, content and outreach:– Interviews Events, Publications, Podcasts, Blogs, White papers, Items of

Interest– Use Cases, Proof of Concepts– Proactive outreach based on opportunities and content

Outreach – Are We Ready?

Current Opportunities– Interop

KeynoteRoom for a day / track/demosEvening VIP Reception (press, analysts vendors, VIPs)Video interview (when we emerge from stealth)

– PressInformationWeek interview (wants to write more on I2.0)TechTarget establishing beat editor within networkingOther pubs will follow; enabling business tech coverage

– Interviews focus on issues/challenges and critical role of network and early solutions: networks driving new IT revolution/automation/green

– Focused on building industry influence / momentum– Social media releases, active outreach, press members in WG allowed

Crossing the Chasm

We’re at the intersection of key events in networking

We have assembled an incredible lineup of network influentials

We have great ideas and novel solutions

Other groups have formed to talk cloud, but not from a network perspective

Some Timely Messages

The network is critical to the proper evolution of virtualization and cloud computing

Cloud business models will continue to be challenged by elasticity, throughput, security and orchestration issues until the network evolves

The Working Group formed to address these issues and transform the economics of virtualization and cloud computing

The working group will demonstrate solutions under development at upcoming events (CloudConnect 3/15-18; Interop 4/25-29; FIRE 5/11-14)

Proposed Next Steps

Tech and Business interviews with Vint and Dan– InformationWeek (inbound request from IW)– CNET (Urquhart blog)– Pitch business press as tech momo builds

Establish event profiles– Interop keynote, reception, demo– Future in Review panel/potential keynote/demo

Get Members on Message (consistency)

Feature members in social media/interviews