work showcase of designer francis jacquerye
DESCRIPTION
After a Bachelor's Degree in design at the Institut Saint-Luc in Liège, at the border of Belgium, Netherlands and Germany, Francis Jacquerye completed a Master's Degree at the University of Kent in Rochester, UK. Following a position as Interior Architect near Brussels, Belgium, he relocated to Milan, Italy, to initially work as a Communication Designer. In 2001, his first published watch design received first prize of the prestigious Shonan World Design Award. The creation of another watch invention, an invisible buckle, opened the doors to an in-house designer position for an Italian watch company. While in Italy, Francis also enlisted in the Scuola Orafa Ambrosiana to learn goldsmithing and acquire a better undersanting of luxury watches manufacturing. In 2007 Francis relocated to the Swiss Watchmaking Valley to work for one of the country's leading watch companies, where he was promoted to Lead Designer and Competitive Intelligence Manager. During this time, he also studied Practical Watchmaking in Geneva and Project Management. In late 2013, Francis left his in-house position to open his own studio with the focus on using his skills and expertise for established companies and start-ups. Francis can offer services in the fields of design, product development, communication design, branding and strategy.TRANSCRIPT
FRANCIS JACQUERYE
Masters of Arts in Design
Francis Jacquerye completed a Master's Degree at the University of Kent in Rochester, UK,after a Bachelor's Degree in design at the Institut Saint‐Luc in Liège, at the border ofBelgium, Netherlands and Germany.
After a position as Interior Architect near Brussels, Belgium, he relocated to Milan, Italy, toinitially work as a Communication Designer. In 2001, his first published watch designreceived first prize of the prestigious Shonan World Design Award. The creation of anotherwatch invention, an invisible buckle, opened the doors to an in‐house designer position foran Italian watch company. While in Italy, Francis also enlisted in the Scuola Orafa Ambrosianato learn goldsmithing and acquire a better undersanting of luxury watches manufacturing.
In 2007 Francis relocated to the Swiss Watchmaking Valley to work for one of the country'sleading watch companies, where he was promoted to Lead Designer and CompetitiveIntelligence Manager. During this time, he also studied Practical Watchmaking in Geneva andProject Management. In late 2013, Francis left his in‐house position to open his own studiowith the focus on using his skills and expertise for established companies and start‐ups.
Francis can offer services in the fields of design, product development, communicationdesign, branding and strategy.
Black Tie designs
Using his understanding of gold smithingand watchmaking techniques, Francis cre‐ates novel designs that incorporate ele‐ments of a brand's history.
Casual designs
Whether the brand needs somethingsporty, neo retro or high‐tech, the designercan combine visual cues to make thewatch stand out.
Streetwear designs
With his skills in Competitive Intelligence,Francis can conceptualize designs that willbe riding at the forefront of a trend wave.
Visual Brand Identity
Relying upon his experience in CommunicationDesign, the expert can create packing, displays,logotypes, pictograms, icons and markings thatconvey the brand's values and identity.
WATCH DESIGNS BRANDING
BLACK TIE
Square watch with invisible buckleInvention of the patent, design of the dial decal and hands
Morellato Sector, Italy
Replication of a Czech pilot watch from the 1940'sDesign of the case, dial decal and handsLongines SA, Switzerland
New bridge model between the dressy and sporty collectionsDesign of the case, dial and hands
Longines SA, Switzerland
Talking piece based on an existing collectionsDesign of the dial
Longines SA, Switzerland
Ladies watch with diamond settingDesign of the bezel and dialLongines SA, Switzerland
Rectangular watch with reversible caseDesign of the case mechanism, dial and handsMorellato Sector, Italy
Signature watch with dark wood insertsDesign of the case, dial and hands
Morellato Sector, Italy
CASUAL
Replication of a US pilot watch from the 1940'sDesign of the case, dial decal and hands
Longines SA, Switzerland
Replication of a Swissair pilot watchDesign of the dial decal and handsLongines SA, Switzerland
Neo retro multifunction watchDesign of the dial decal and hands
Longines SA, Switzerland
Neo retro chronographDesign of the numeralsLongines SA, Switzerland
Neo retro chronographDesign of the dial decal and hands
Longines SA, Switzerland
Revamping of an existing sports chronographDesign of the dial and handsLongines SA, Switzerland
Dual time chronographDesign of the dial and hands
Longines SA, Switzerland
Neo Retro dual time watchDesign of the dial decal and handsTechné, Switzerland
Neo retro field watchDesign of the dial decal and hands
Techné, Switzerland
STREETWEAR
Ladies watch with etched bezelDesign of the case, etching, dial decal and hands
Morellato Sector, Italy
Rugged multifunction watch with two mechanismsDesign of the case, dial decal and handsMorellato Sector, Italy
Fashion men's chronographDesign of the case, dial decal and hands
Morellato Sector, Italy
Ladies fashion watchDesign of the case, bracelet and handsMorellato Sector, Italy
Ladies reversible watchDesign of the case, bracelet and hands
First Prize of the 2001 Shonan Design Award
BRANDING
Pictograms, trade mark and markingsFreehand vector artworkLongines SA, Switzerland
LogotypeFreehand vector artworkTechné, Switzerland
User manualVector illustration and desktop publishin
Techné, Switzerland
IllustrationFreehand vector artworkTechné, Switzerland
PackagingArtwork
Techné, Switzerland
EXPERIENCE2014 Consultant for watch companies and startups
2011 - 2013 Lead Watch Designer and Competitive Intelligence Manager for Longines SA, Switzerland
2007 - 2011 Watch and Communication Designer for Longines SA, Switzerland
2003 - 2007 Watch Designer for Morellato Sector Spa, Italy
2001 - 2003 Communication Designer for Homegate Srl, Italy
2000 - 2001 Communication Designer for Giallo108, Italy
1999 - 2000 Interior Architect for T'Ai Ken, Belgium
DEGREES1998 - 1999 Masters of Arts, University of Kent, UK
1994 - 1998 Bachelor's Degree in Industrial Design, Institut Saint-Luc, Belgium
ADDITIONAL TRAINING2012 PMBOK Project Management, Artran Education Services (PMI), Switzerland
2012 Practical Watchmaking, ifage and CFTP Geneva, Switzerland
2006 Goldmithing, Scuola Orafa Ambrosiana, Italy
ACHIEVEMENTS2012 registered design Ref. DM/77866, WIPO
2012 registered design Ref. DM/77777, WIPO
2004 registered patent ITMI20040972, European Patent Office
2001 first prize, Shonan World Design Award