work shop ppt
TRANSCRIPT
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11/25/2011
WORK SHOP ON ENTREPENUERSHIP BUSINESS | BBA 5th sam
TOUR
AND
TRAVEL
DESTINVOYAGES
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A PRESENTATION BY :
DEWESH SHUKLA (A-21)
NAMAN SHARMA (A-14)
JOGESH KUMAR (A-16)
ABHISHEK SHAW (A-20)
REEMA BHARTI (A-28)
SECTION : Q2901
BBA 5th SAMESTER
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BUSINESS IDEA
OUR idea
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Market on target
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LITTLE INFORMATION
ABOUT
THE COMPANY
CERTAIN TEI UPS
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EXPECTATION
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MARKET ANALYSIS
Market Description.Market Facts.Market Size.Market Growth.Market Demand.Market Trends.Market opportunities.Barriers to Entry in the Market.Regulations.Target Audience.Competition.Market Niche.
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MARKETING STRATEGY
Value Proposition.
Marketing Objectives.Strategy.
Market Budget. (10 LakhsInvestment, 5 lakhs market budget)
Vehicles :8 10 000
- TATA winger - chevy Tavera - Bajaj pulsars 150 - Maruti Suzuki Omni CARGO
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Office rent:6000
Furniture's:20 000
Desktop & Printer25 000
Air conditioner14 000
Pure it2500
Utensil set500
Cooler3 000
Tie ups with govt. resorts 1,00,000 TOTAL
9,81,000
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S.W.O.T ANALYSIS
Strength : 1. we are giving bikes to the customers.2. affordable rates.
3. option of customization.
Weakness: 1. accidental costs.2. uncontrollable costs of fines.
Opportunity: 1. we have a huge opportunity toexpand our business among students.
Threats: 1. other companies can launch same business
and can force us to reduce prices. Because of that our profit
percentage and growth would be affected
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MARKETING MIX
Product: 1. dehradun- mussorie- rishikesh (executivepackage)
2. dharamshala-kangra devi-Mc leod ganj- palampur.
(smart package)
3. manali- kullu (luxury package)
4. haridwar- rishikesh- mussorie- dehradun. (Dream
package)
PRICE :
1. executive package Rs. 15000 (6 people, 3 nights
3days).
2. smart package - Rs 12500 (6 people, 2night 2 days).
3. luxury package - Rs 17000 (5 people, 3 night 3 days).
4. Dream package - Rs 17000 (6 people, 3 night 3 days).
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PLACEwe would operate from jallandhar cantt.
PROMOTION: 1. sponsorships for college
events.
2. free consultation stalls at colleges.
We are also giving complementary
food coupons with out travel packageswhich are discussed below :
1. Executive package - 1000 /- free food
coupon.
2. Smart package - 500/- free food coupon.
3. Luxury package 1500/- free food coupon.
4. Dream package - 1500/- free food coupon.
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OPERATION AND HR
H R @ D V STRUCTURE
BOARD OF DIRECTORS :ABHISHEK , DEWESH,NAMAN,JOGESH,RIMA
- Vehicle Maintenance Technician (VMT) (1)- Drivers (2)- Peons & cleaning staffs (2)
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HIERARCHY : -
BOD
HR (Dir.) FINANCE (Dir.) Cust. Rel. (Dir.)
OPERATIONS (Dir.) MARKETING (Dir.)
VEHICLE MAINTENANCE TECHNICIAN
RECEPTIONIST
DRIVERS
PEONS & CLEANING STAFFS
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Employees Motivation
bonuses
proper rest schedule
free dinning for employee of thefortnight.
Recruitments