work package 6 exploitation planning & market study by frode skjævestad & stein runar...
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Work Package 6Exploitation planning &
Market studyby Frode Skjævestad
& Stein Runar BergheimAsplan Viak Internet as
OverviewEstablishing the starting point / baseline
How do we do it – methodology
What are our products
IPR and ownership
Market study, indications
SWOT and Potential
Exploitation plan, selected products
TECHNOLOGY CONSTRAINTS
As a totality, the Paths platform includes many technologies, i.e.
many software components, many licenses, many upgrade schedules
Complexity of Platform
Java XML JSONDoc-
uments
PostgreSQL
Records
Hier-archies
PythonJava-Script
C#.NET
SQL SOLR
Mongo-DB
IISMapnikPostGIS
ApacheWind-ows
Linux
ESE
OfflineNLP tools
iOSApp
POTENTIAL SIZE OF MARKET
Who may realistically be interested in using the entire PATHS platfom?
Total size of market
Europeana/GLAM sector
Technologically sophisticated
Potential Size of MarketWilling to replace/extend their technology stack
SELECT A STRATEGY
Do we try to push the “entire thing” or bits and pieces – what is most
likely to succeed?
«Divide & Conquer»
PATHSPlatform
Further research
Commercial exploitation
Open Sourcecontriibution
Knowledge
Software products
Services, methodologies
HOW DO WE SET ABOUT IT
Market study methodology
Methodology for developmentof exploitation plan
WHAT ARE OUR PRODUCTS AND SERVICES?
The whole PATHS platform is comprehensive – but consists of
many simple modules.
Paths «Products»Research results, knowledge PATHS as a paradigm for navigating (cultural heritage) collections,
Information Retrieval, Recommender Systems , Natural Language Processing, Information Visualization
Software products Natural language processing tools for enrichment of metadata, “Topic
map”, map visualization of thesaurus, Recommender system: real-time generation of links to relevant content in same collection, Sentiment analysis for web content resources, Open Web API for working with PATHS
Services, methodologies Content enrichment, Development of user requirements specifications,
Web application user evaluation
Product DescriptionsExist in the individual deliverables D1.x, D2.x, D3.x, D4.x, D5.x The detailed description of each «Product» has not been repeated in
the Exploitation plan
Is modesty a virtue in this context? From the perspective of the reader, it would perhaps be less
demanding to put everything into one document From the perspective of follow-up and implementation, a compact
document is more handy as each follow-up activity only uses a small sub-set of info.
Setting the boundary between implicit and explicit information is a challenge.
WHO OWNS PATHS PRODUCTS?
IPR constraints of project results and propagated constraints from
underlying components
IPR Ownership MatrixProduct License IP owner
NLP tools GPL + propagated terms & conditions from licenses of optional vocabularies
USFD, EHU
Sentiment analysis tools Proprietary, exclusive i-sieve technologies
Web API and information retrieval
GPL USFD, AVINET
Recommender system GPL USFD, EHU
“Map-based” visualization of thesauri
GPL USFD
HOW DO WE GET TO KNOW ABOUT OUR MARKET?
Probing representatives of our market segment for feedback
What we wish to achieve?Learn market requirements for PATHS “products” Interest, attitude Current usage Delivery methods Business models
Identify exploitation potential
Attitudes to Paths Products
77% interested or very interested 58% interested or very interested
Attitudes, continued
80% interested or very interested 81% interested or very interested
Attitudes, continued
88% interested or very interested 65% interested or very interested
Attitudes, continued
50% interested or very interested 77% interested or very interested
Attitudes, continued
46% interested or very interested 77% interested or very interested
Attitudes, continued
73% interested or very interested
Service Delivery & Money
Willingness to pay In general, wants for free (most) Some acceptance of costs... License one-time, < 1000 €
(some) License one-time, <10000 €
(some) License per month 10-99 €
(many) License per year 100-999 €
(many) No willingness to pay per
view/use/seat
Positive to Open SourceComplies well with desire for «free» things Bodes well for those products
that will be followed up using the Open Source strategy
In line with recommendation from reviewers at second review
Potential of ProductsFor each product assess: Strengths Weaknesses Opportunities Threats
Filter out those who havehave potential for follow-up
The Exploitation PlanDescribe methodology
Define PATHS products
Define Intellectual Property Rights
Summarize Market Study
Identify Market Potential
Decide Per Product Market Strategy
Actions, Timings and Responsibilities
Filtering of CandidatesTargeted exploitation activities for each component is time and resource consuming
It is necessary to filter which «products» to pursue through structured actions
Remaining «products» follow-up strategy indicated in SWOT
Selected for Exploitation 1/2NLP tools for data enrichment Used and further developed in
LoCloud Explore pay-per-volume service Open-source servers based on
virtualization
Open WebAPI for app development Avinet uses PATHS IR/Search
Components in the upcoming release of Adaptive 3.0
A product with 60 server instances, thousands of users
Good, market outreach and stable developer community
Code for GPLed components available on GitHub
Adaptive Web API on GitHub
Selected for Exploitation 2/2PATHS in alternative domains Pursuing a project on using
Paths and implicit trails in the legal domain
Utilizing log data to derive paths (in an implicit) way
For legal professionals to capturing knowledge in a tangible way
For educational/training purposes.
Sentiment Analysis Tools for Digital CH Content i-sieve to use PATHS as
showcase to approach CH clients with the help of other partners
