work like a social media - how digital companies is eating traditional business
TRANSCRIPT
WORK LIKE A SOCIAL MEDIA How digital companies is eating traditional business !
#smwdisruption
!Since 2005
pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, building communities etc.
Digital Strategy and Innovation Understand - Strategy - Action
!
Meet the challengers !http://www.socialsquare.dk/startup-research-project/
“an organization dedicated to creating something new under conditions of extreme uncertainty”
“A startup is not a smaller version of a large company” !
“89% of executives believe that digital will disrupt their industry. But they don’t realize just how big a deal disruption will be when it finally hits them.” James McQuivey, Forrester
We have been talking about the “digital revolution” for a decade Now it is here!
Digital Strategy and Innovation AgencyHelping The Challengers Disrupt
Konkurs 2012
Iphone lanceres i 2007
Flickr lanceres i 2004
Instagram lanceres 2010
1998 2000 2002 2004 2006 2008 2010 20120$
20$
40$
60$
Kodak share price
133 år Opfandt det digitale kamera + 300.000 Facebook likes
“Software Is Eating The World” Marc Andreessen
People working with software is eating the world.
vs
3 years - 3,2 billion worth
2 years after launch. Used by every 4. th dane
in 7 months in 400.000 danish households
Nike is a digital first company
If you look five years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.”
Mark Zuckerbergwww.ft.com/reports/connected-business-dec2010
Get more likes on Facebook and better SEO on Google
OR
Be more like Facebook and Google?
What are the biggest challenges that the traditional organization faces?
Dealing with extreme uncertainty?
Lack of a entrepreneurial skillset?
Getting up to speed and agility?
Attracting talents?
Lack of awareness on digital from management?
Lacking the ability to prototype and experiment?
Learning from failure?
Getting out of the building?
Getting closer to the customers?
Build digital products and service?
What does the organization fit for a social and digital age look like?
PEOPLE OBSESSED
CUSTOMER CENTRIC SMALL TEAMS MULTIDISCIPLINARY AUTONOMY AND RESPONIBILTY TENSION AWARE OPEN TRANSPARENT
PROCESS FOCUSED !
TASK AND OBJECTIVE ORIENTED OPEN LEAN AGILE RESPONSIVENESS PROTOTYPING MINIMAL VIABLE PRODUCT
PRODUCT DRIVEN
DESIGN DRIVEN PRODUCT INNOVATION USER EXPERIENCE TESTING SERVICE DESIGN
PURPOSE DRIVEN
SUSTAINABLE COMMUNITY BUILDING COLLABORATIVESOLVING A HUMAN PROBLEM !
PLATFORM POWERED
OPEN SOURCE CLOUD BASED ADVANCED TECHNOLGY STACK API’S DATA DRIVEN
PROFIT (ABLE)
CUSTOMER DEVELOPMENT BUSINESS MODEL INNOVATION P2P ECONOMY TWO SIDED MARKETS ECOSYSTEM TRANSACTION COST EFFECIENT
lets hear it for the panel.
PanelMartin Ferro Thomsen conferize.com
Thomas Madsen-Mygdal Holvi, Somewhere, Clue, Podio Socialsquare
Ditte Graa Wulf 23
Jonas Heide Smith Egmont
What do you think?