© BRAND LEARNING 2016

Words to the wise: 7 tips on leading for growth

Inspiring people. Lifting capabilities. Growing organisations.

© BRAND LEARNING 2016

Complex, uncertain times call for leaders who can navigate choppy waters to drive growth.

We’ve distilled 7 lessons in leadership from recent advice shared exclusively with Brand Learning by respected commercial leaders on the changing qualities needed to steer a course to growth.

© BRAND LEARNING 2016

Nick Shackleton Jones, former Director, Learning Innovation &

Technology, BP

““

The leader as expert model starts to fall apart in a world where things change rapidly. Leadership is going to be a much more facilitative role. It's going to be about network and collaborating and not about being hierarchical. It's about getting the best out of people.

© BRAND LEARNING 2016 Alexandre Ricard, CEO PERNOD RICARD

““

It's complicated to simplify things and it's simple to complicate things.

Ask, does this department have a reason to be? Do these meetings have a reason to be? If so, do they need to be so long? In this innovation pipeline do we have enough focus on big scalable wins or do we have too many ideas?

© BRAND LEARNING 2016

Achal Agarwal, President Asia Pacific, Kimberly Clark

“ “Experimentation needs to be rewarded and failure should be accepted as a consequence. We shouldn’t reward failure.

© BRAND LEARNING 2016

Adam Morgan, Partner, Brand & Marketing

Consultant, eatbigfish.

““

A lot of leadership now is about managing constraints, as well as understanding how to help the organisation become more inventive in constraints it's having to react to. You find a number of leaders going further, and proactively imposing constraints to force what is otherwise going to be a complacent organisation to push themselves to the next level.

© BRAND LEARNING 2016

Gavin Patterson, CEO, BT

“ “If the history and culture of the business has not had the customer as its centre of gravity, you need to overcompensate for it in your own behaviour on a day-to-day basis, and in how you communicate to the business at large.

© BRAND LEARNING 2016

Mark Ritson, Marketing Professor and columnist

““

Paranoia is very important. It is the only thing that stops the market leader falling in love with themselves and then falling over completely. Confidence and long term success are rare bedfellows in my experience.

© BRAND LEARNING 2016

Kerris Bright, CMO, Virgin Media

“ “The best leaders I've worked for are ambitious for what marketing can achieve on behalf of the customer. They give a lot of space, but their expectations are huge. That's how they attract good people and accelerate great ideas.

© BRAND LEARNING 2016

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Inspiring people. Lifting capabilities. Growing organisations.

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